Ibotta has introduced LiveLift, a tool designed to help consumer packaged goods (CPG) brands measure and optimize their promotional campaigns and achieve profitable revenue growth. Multiple brands, including Liquid Death, Kimberly-Clark Corp. and Hain Celestial, took part in campaigns during the tool’s pilot phase. “LiveLift brings the principles of performance marketing such as flexibility and […]
Category: Marketing News
Posted inMarketing News, News, The Kroger Co., West
MasterChef Loyalty Campaign To Launch At QFC Stores
Quality Food Centers (QFC), a banner of The Kroger Co. with 58 supermarkets in the Pacific Northwest, has added a new earn-and-redeem component to its “More Taste. Less Waste.” loyalty campaign. With the addition, QFC customers earn digital points that can be redeemed for MasterChef kitchenware. The campaign marks QFC’s second collaboration with TCC, a global […]
Posted inOnline Grocery Technology, Marketing News, National, News
SPINS Introduces Commercial Platforms To Meet Brands’, Retailers’ Needs
SPINS has introduced two commercial platforms designed to meet the evolving needs of brands, retailers and business leaders as they contend with industry disruption and to position the company for rapid growth. For more than three decades, SPINS has helped fast-growing brands and retailers, along with analytics teams, with data and insights on point-of-sale behavior […]
Posted inOnline Grocery Technology, Marketing News, National, News
Ahold Delhaize USA To Launch Edge Retail Media Ad Platform
Ahold Delhaize USA has shared that its retail media arm, AD Retail Media, will launch Edge, a proprietary advertising technology platform, in January. Powering on-site display, sponsored search and in-store digital screens, Edge is built for the grocery sector. The platform creates opportunities for CPG partners to reach customers with a transparent, intuitive way to […]
Posted inMarketing News, Corporate Store News, News, Northeast
Giant Eagle Introduces New Business Strategy To Drive Growth Plan
Giant Eagle Inc. has introduced its “Because It Matters” business strategy to guide the company’s plan for growth in the coming years. The strategy marks the latest in a series of organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle’s GetGo business and the growth of the retailer’s pharmacy services. […]
Posted inIndependent Store News, Marketing News, News, Northeast, Wakefern
Wakefern Selects Birdzi For Personalized Marketing Campaigns
Wakefern Food Corp. has selected Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach. “From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond […]
Posted inMarketing News, Albertsons, News, Nonfood Items, West
Albertsons Cos. Introduces Travel Booking Experience
Albertsons Companies Inc. has introduced for U Travel, a new booking experience powered by Expedia that allows customers to plan air and non-air travel through the grocer’s free for U loyalty program, accessible via mobile app and website. “At Albertsons Cos., we know saving money and stretching budgets is more important than ever, which is […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inMarketing News, Association News, National, News
FMI Report: Shoppers Stick To Routines, Prioritize ‘Eating Well’ This Fall
Nearly half of U.S. grocery shoppers (44 percent) embrace a weekly mealtime tradition, and more Americans are building new eating routines this fall, according to a new report from FMI – The Food Industry Association. FMI’s “U.S. Grocery Shopper Trends: New Routines” also finds 36 percent of shoppers eat dinner at home with others every […]
Posted inGrocery Store Equipment, Marketing News, News, U.R.M. Stores, West
URM, Superfridge Partner To Transform In-Store Promotions
URM Stores has begun a marketing agreement with Superfridge, an in-store media and promotions platform for retailers and CPG brands. Serving a mix of independents and chains such as Rosauers, Yoke’s Fresh Markets, Super 1 Foods and Harvest Foods, URM will deploy more than 100 Superfridge dual-temperature coolers with digital displays across member-owner grocery stores […]
Posted inHealth & Wellness, Albertsons, Marketing News, News, West
Albertsons Customers Can Earn Discounts With Seasonal Immunizations
Albertsons Cos. is offering $20 coupons for customers who get flu, pneumonia or respiratory syncytial virus (RSV) immunizations at any of its pharmacies. The offer is available to anyone who receives a qualifying vaccine, making it helpful for families who immunize together. In addition, each person who receives a flu immunization could earn up to […]
Posted inOnline Grocery Technology, C&S Wholesale Grocers, Marketing News, National, News
C&S Wholesale Grocers Partners With Upside On Cash-Back Offers
C&S Wholesale Grocers is partnering with Upside to bring new and infrequent shoppers to company-owned stores like Piggly Wiggly and Grand Union, as well as independent grocers across its network, driving repeat visits and measurable sales growth. Upside, a digital marketplace that connects consumers with retailers through personalized cash-back offers, helps drive incremental sales and […]
Posted inCorporate Store News, Marketing News, Merchandising News, News, Northeast, Stop & Shop
Stop & Shop Begins Price Reductions In Eastern MA Stores
Stop & Shop is reducing prices on thousands of items at all 88 stores across eastern Massachusetts beginning Aug. 22, with the rollout expected to be completed by the end of the month. With this latest effort, Stop & Shop will have lowered prices on national brands and private label products at all 116 of […]
Posted inExecutive News, Marketing News, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Welcomes Ulichnie As VP, OwnBrands Marketing
Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie VP of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers. Ulichnie also will manage […]
Posted inExecutive News, Association News, Frozen Food, Marketing News, National, News
AFFI Hires Meredith As Director Of Marketing, Communications
The American Frozen Food Institute (AFFI) has named Rebecca Meredith its new director of marketing and communications. In this role, she will oversee the organization’s content creation and execution, as well as drive AFFI’s event and member communications strategies. Most recently, Meredith served as communications manager at CropLife America, a national trade association representing agricultural […]
Posted inMarketing News, News, Northeast, Stop & Shop
Stop & Shop Introduces New Brand Campaign To Reinforce Value
Stop & Shop is introducing a new campaign, “Good Things Are in Store,” rooted in the’s brand motto to “Feed the Moment” and focused on rebuilding trust and reinforcing its role in helping customers get more for their money. At the heart of the campaign is Justin, a hyper-enthusiastic employee who shares the ways Stop […]
Posted inMarketing News, Executive News, News, Southwest
Schraad Sales & Marketing Names New President Of Sales, Strategy
Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as president of sales and strategy. Thompson most recently served as chief strategic officer, leading company-wide initiatives spanning business planning, analytics and organizational development. He joined Schraad in January 2021 as VP of corporate strategy – center store. The following year, he was promoted to […]
Posted inExecutive News, CERTCO Inc., Marketing News, Midwest, News
Certco Taps Atkins As Director, Retail Advertising, Marketing
Madison, Wisconsin-based Certco Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team. This is the latest strategic move as Certco Inc. continues expanding its work to grow sales for supplier brands and to increase retailer customer engagement. In June, Justyne Uribe was promoted to EVP of marketing and merchandising. “Whitney brings […]
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Posted inOnline Grocery Technology, Marketing News, Midwest, News, The Kroger Co.
Kroger Precision Marketing Shares In-Store Advertising Solution
Kroger Precision Marketing, the retail media business of The Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology. The collaboration is billed as a shopper-centric approach to in-store media. Digital screens – built into integrated fixtures – will begin appearing across select Kroger stores, offering brands the opportunity […]