Superfridge, a Tampa, Florida-based in-store marketing and merchandising platform, has appointed Emily Mallahan as EVP. Mallahan brings extensive experience in retail strategy, marketing and technology to help Superfridge’s grocery and manufacturing partners enhance customer loyalty and drive sales. “Emily is an expert at building successful partnerships for retailers and CPG companies,” said Tom O’Reilly, CEO […]
Category: Marketing News
Posted inIndependent Store News, Marketing News, News, Northeast
Market 32/ Price Chopper Launch Campaign To Drive Digital Engagement
Market 32 and Price Chopper, a division of Northeast Grocery Inc., is running an omnichannel summer promotion to be “the destination for your summer grocery and entertaining needs” through a “Summer Shines Here” campaign. Featured elements, which run through Labor Day, are designed to drive customer loyalty, boost sales and deepen digital engagement. The overarching […]
Posted inExecutive News, Marketing News, Midwest, News, SpartanNash
SpartanNash Picks Plumb For VP, Marketing, Retail Banners
SpartanNash has named Matt Plumb VP of marketing, retail banners, a new position, where he will lead shopper-focused marketing strategies for its portfolio of about 200 company-operated stores, defining brand architecture and a differentiated experience based on shopper insights. “As we continue to build shopper loyalty and enhance the in-store and online experience for Family […]
Posted inOnline Grocery Technology, Marketing News, News, Southeast
AD Retail Media, Chicory Partner To Expand Off-Site Advertising Solutions
AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value. “As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels […]
Posted inIndependent Store News, Marketing News, Merchandising News, News, West
Heritage Grocers Group Promotes Cates, Garcia To New VP Roles
Heritage Grocers Group has promoted Kim Cates to group VP of merchandising and Allison Garcia to group VP of marketing. Cates and Garcia will report to Suzy Monford, chairman and CEO for Heritage Grocers Group. “Both Kim and Allie bring a wealth of knowledge, innovative thinking and a deep passion for our customers and communities,” Monford said. […]
Posted inOnline Grocery Technology, Marketing News, News, Northeast
Northeast Grocery Taps Grocery TV To Elevate In-Store Experience
Northeast Grocery Inc., the parent company of Market 32, Price Chopper and Tops Friendly Markets, has partnered with Grocery TV to elevate its in-store experience. Through the partnership, Grocery TV will power digital screens in Northeast Grocery’s 300 stores across its six-state footprint, introducing more engaging promotions to shoppers. Grocery TV’s consultative approach resulted in […]
Posted inMarketing News, Merchandising News, National
The Price Optimization Edge Independent Grocers Need
Sponsored content You’re up against some big challenges. Grocery pricing is tough. Rising costs are squeezing margins, competition is heating up, and shoppers are expecting great value and an exciting assortment. How can you stay on top? The answer’s simpler than you might think. Price optimization powered by competitive intelligence. It’s your secret weapon to […]
Posted inAssociation News, Marketing News, Merchandising News, National
NGA Salutes Creative Choice Awards Winners
The National Grocers Association (NGA), along with sponsoring partners Kellanova and Unilever, celebrated the winners of the annual NGA Creative Choice Awards contest Feb. 25 during the 2025 NGA Show at the Caesars Forum Convention Center in Las Vegas, Nevada. Recipients of the awards, which honor the best marketing and merchandising programs in the independent […]
Posted inSnacks Brands, Marketing News, National
Mars Appoints Jacobs As VP, Marketing For Food, Nutrition Segment
Mars Inc. has appointed CPG industry veteran David Jacobs as VP of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America. “We’re excited to welcome David to Mars Food & Nutrition. His impressive background in building world-leading CPG brands and leading high-performing teams aligns perfectly […]
Posted inExecutive News, Hy-Vee, Marketing News, Midwest
Mazza Promoted At Hy-Vee, Will Oversee RedMedia
Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network. Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia […]
Posted inMarketing News, Albertsons, West
Albertsons Media Collective Launches API Offering, TransUnion Partnership
Albertsons Media Collective, the retail media arm for The Albertsons Cos., has launched an API (Application Programming Interface) that will enable advertisers to integrate the grocer’s campaign performance data into their own measurement models for analysis. Complementing these efforts, Albertsons Media Collective is also partnering with TransUnion to offer advertisers TruAudience marketing mix modeling (MMM) […]
Posted inMarketing News, Corporate Store News, West
Grocery Outlet Begins ‘Free Groceries For Life’ Sweepstakes
Grocery Outlet has launched a “Free Groceries for Life” sweepstakes, where customers can enter for a chance to win a range of prizes, including a lifetime of free groceries. “This sweepstakes puts the treasure in treasure hunt,” said Eric Lindberg, chairman and interim president and CEO of the California-based company. “We are absolutely thrilled to […]
Posted inThe Kroger Co., Executive News, Marketing News, Merchandising News, Midwest
Kroger Names Adcock Chief Merchandising, Marketing Officer
The Kroger Co. has promoted SVP of Operations Mary Ellen Adcock to chief merchandising and marketing officer, succeeding Stuart Aitken, who is stepping down as SVP, chief merchandising and marketing officer to pursue other professional opportunities. Aitken will remain in his role at Kroger through Dec. 31. “Mary Ellen is a respected leader both within Kroger and […]
Posted inMarketing News, Amazon Fresh, Feature, Southeast, Whole Foods
Diversification Helps Acosta Group Connect Shoppers With Brands
The core purpose of Acosta Group is to “help connect shoppers with brands that they love, anywhere that they want to buy them, in this omnichannel environment,” said Darian Pickett, chief global client officer for the company, during an interview at the NACS Show in October with The Shelby Report’s Jan Meade. Understanding today’s shoppers […]
Posted inExecutive News, Marketing News, Midwest, SpartanNash
SpartanNash Welcomes Storm As SVP, CMO
SpartanNash has welcomed Erin Storm as SVP and CMO, leading the company’s marketing function, including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty. Storm joins SpartanNash following an 18-year career with Kellogg’s and its spin-off Kellanova, where she was most recently VP of commercial strategy. Prior to that, Storm […]
Posted inMarketing News, Southeast
Acosta Group Expands Partnership With J.M. Smucker Co.
Acosta Group, a sales and marketing agency collective based in Jacksonville, Florida, has expanded its engagement with The J.M. Smucker Company to include a complete North American solution for headquarter sales, retail merchandising and digital commerce. This appointment by The J.M. Smucker Co. is based on Acosta Group’s comprehensive set of services and solutions and demonstrated ability to support […]
Posted inCorporate Store News, Marketing News, Merchandising News, Midwest
Target Shares Several Changes To Leadership Team
Minneapolis-based Target Corp. has made several changes to its leadership team. Christina Hennington, currently chief growth officer, has been named as chief strategy and growth officer, and Rick Gomez, currently chief food, essentials and beauty officer, will take over as chief commercial officer, overseeing Target’s merchandising business, both effective July 7. Lisa Roath, Target’s chief marketing officer, will […]
Posted inCorporate Store News, Marketing News, West
Sprouts Farmers Market Named ‘Official Grocer’ Of SEC
Sprouts Farmers Market has entered a multi-year sponsorship agreement with the Southeastern Conference and SEC Network to become the “Official Grocer of the SEC.” Beginning July 1, the deal will surround the SEC’s marquee women’s sports properties, including basketball and gymnastics. As a celebration of the anniversary of Title IX on June 23, Sprouts will […]
Posted inMarketing News, National
How To Turn Loyalty Members Into Super-Users
Sponsored content In Part I of the series, the data showed that there’s a mismatch between loyalty membership and loyalty behavior. Here in Part II, we take a closer look at those loyalty customers to explore what grocers can do to make super-users out of those infrequent loyalty members. For any given grocer, there are […]
Posted inMarketing News, National
Acosta Group Acquires CROSSMARK, Product Connections
Acosta Group has signed a definitive agreement to acquire CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a marketing services business, from WIS International, which will retain its inventory verification services business. This transaction will accelerate Acosta Group’s ongoing transformation, enhancing the company’s role as a growth engine for brands across […]