A company employee created the cake, which the grocer says is one of the most recognized and frequently requested cakes in the Wegmans Bakery lineup.
Category: Marketing News
Topco Refreshes, Expands Wide Awake Coffee Co. Brand
The updated look centers on a rejuvenated version of the brand’s signature owl, which research identified as a key element of Wide Awake’s identity.
Del Real Foods Expands Distribution, Launches Hispanic Heritage Month Campaign
The “Flavors Bring Us Together” campaign shows Del Real products being enjoyed in everyday life.
Aldi Cuts Prices On Nearly A Third Of Fresh Assortment
The grocer is investing an estimated $86 million on lower prices on seasonal fresh items at stores nationwide.
Save A Lot Launches Shopping Spree Sweepstakes
The grand prize is a three-minute shopping spree at the winner’s local Save A Lot.
Free Cold Brew, Dollar Deals Part Of Stop & Shop Fall Value Campaign
Heat-and-eat meal solutions like pizza, quiche and chicken pot pie also are part of the autumn rollout.
BJ’s Wholesale To Mark 42nd Birthday With 42% Off Promo
The large discount applies to select groceries, pantry staples and household essentials, among other items.
ShopRite, Schnucks Among Certified Angus Beef 2026 Retail Award Winners
Schnuck Markets earned Retailer of the Year honors, while ShopRite was named Large Chain Marketer of the Year.
AWG Named Certified Angus Beef Distributor Marketer Of The Year
The award recognizes AWG’s efforts in merchandising, training and consumer-focused marketing.
Market 32, Price Chopper Revamp Loyalty, Cut Staple Prices
Blaine Bringhurst, the banners’ president, said the campaigns are designed to provide customers with meaningful value.
Heritage Grocers Group Launches Hispanic Heritage Month Events
The company’s four banners began their celebrations today, with the festivities running through Oct. 15.
Target Names New Marketing, Guest Experience Chief
Mark Weinstein had served as Hilton’s global chief marketing officer since 2020, overseeing the Hilton Honors loyalty program as well as the hotel’s many brands.
Tops, By Abigail Lee To Unveil Royalty Print Snacks At Sept. 12 Event
The Royalty-print snacks will be available at most Tops locations, while tailgate merchandise will be sold at nearly 30 stores in pop-up style boutiques.
InContext, Saint Joseph’s Partner On Virtual Store Training
InContext provides virtual store technology including ShopperMX, a visualization platform that lets retail teams work in a digital twin of the store.
Stauffer’s Positions Simply Animals For Back-To-School Snacking
The snack maker is pairing lunchbox-focused marketing with the continuation of its literacy partnership with Reading Is Fundamental.
National Pork Board Names Harrison To Lead Channel Marketing
“Protein-rich pork has an opportunity to claim its place with younger consumers,” Kent Harrison says.
Treasure Cave Named Official Cheese Of Buffalo Bills
The partnership begins with the Bills’ home opener against the Detroit Lions on Sept. 17 at the new Highmark Stadium.
New Mahatma Rice Campaign Features Real People At Home
“We’re anchoring our strategy in real human emotion to convert high-level brand awareness into consumer preference and repeat purchasing.”
Market 32 And Price Chopper Launch Tailgate Club Promo
The six-week campaign now underway features savings on gameday brands, new prepared food offerings, weekly deals and prize giveaways.
Avocados From Peru, Meijer, Colts Team Up On Football Sweepstakes
Indiana consumers have historically seen relatively few avocado promotions, according to Xavier Equihua, president and CEO of Avocados From Peru.
