KinderFarms has launched its “Kids Deserve Less” campaign to communicate the idea that modern parenting and children’s products have “lost the plot” on what actually matters. The Los Angeles-based wellness brand also has undergone a full brand redesign as part of the campaign. According to KinderFarms, the campaign and product redesign are built around one […]
Category: Marketing News
Posted inOnline Grocery Technology, Albertsons, Marketing News, News, West
Albertsons, P&G Debut Branded Entertainment Series ‘Rico’s Tacos’
Albertsons Media Collective has unveiled a new branded entertainment model: episodic, scripted branded entertainment co‑created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Procter & Gamble is the strategic co‑development partner for the inaugural work, a Minivela drama titled Rico’s Tacos, launching June 23. “The brands that will win are the ones […]
Posted inCorporate Store News, Featured News, Harris Teeter, Marketing News, News, Southeast
Harris Teeter Launches ‘Aisle Adventures’ Discovery Campaign
Harris Teeter has introduced Aisle Adventures, an initiative it hopes will turn everyday grocery shopping into a time of discovery for shoppers. The program spotlights new, seasonal and trending items across departments, encouraging customers to discover products that soon may be on their shopping lists. Content will be shared across social media, influencer partnerships and […]
Posted inMeat/Seafood/Poultry, Marketing News, Midwest, News, Save A Lot
Save A Lot Spotlighting How Its Stores Cut Meat In-House
Save‑A‑Lot has launched a Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in-store. The campaign highlights a key point of difference from other national grocery chains: Save‑A‑Lot cuts meat fresh in‑store. At stores nationwide, trained meat cutters prepare select beef and pork products daily. “At Save‑A‑Lot, we […]
Posted inOnline Grocery Technology, Featured News, Giant Food, Marketing News, News, Northeast
Giant Eagle Taps Ibotta As Exclusive Digital Promotions Partner
Giant Eagle Inc. has selected Ibotta as the provider of digital promotions across its 200-plus supermarkets and platforms. The partnership represents a step forward in the Pittsburgh, Pennsylvania-based grocer’s “Because It Matters” business strategy, a multi-year plan centered on delivering better everyday value and a modernized shopping experience. By integrating with the Ibotta Performance Network, […]
Posted inIndependent Store News, Hy-Vee, Marketing News, Midwest, News
Hy-Vee Boosts Support For Veterans, Active-Duty Members For America 250
Hy-Vee stores are supporting the country’s military veterans and active-duty service members through several Hy-Vee Homefront initiatives, part of the company’s broader celebration of America 250. Starting May 1, Hy-Vee customers can round up their purchases to the nearest dollar throughout May to support organizations that serve veterans, active-duty service members and their families. The […]
Posted inOnline Grocery Technology, Marketing News, News, U.R.M. Stores, West
RSA America, URM Stores Begin Digital Transformation Partnership
RSA America has partnered with URM Stores Inc., a Spokane, Washington-based retailer-owned wholesaler supporting about 265 independent grocery retailers across the Pacific Northwest. Through the partnership, URM is deploying a centrally managed loyalty, digital marketing, retail media and artificial intelligence-enabled commerce platform designed to provide enterprise-level intelligence and execution capabilities to retailers of all sizes. […]
Posted inMarketing News, Featured News, National, News
Dear Marketers: There’s No ‘Average’ Grocery Shopper Today
These days, there is no such thing as the average grocery shopper. That’s according to three research reports released April 30 by media agency Schaefer that separate shoppers into social-first, TV-first and streaming-first food and beverage buyers. “These three categories of buyers are not a spectrum. They are three structurally different advertising problems, each one […]