More than 100 leaders from grocery companies of all sizes reported similar challenges.
Category: Retail Media
Your hub for grocery & CPG retail media success. Access expert insights, whitepapers, case studies, tools, and strategies for leveraging RMNs – whether you’re a retailer monetizing data or a supplier driving sales.
Posted inRetail Media, Marketing News, National, News, Online Grocery Technology
Grocery TV, Esri Partner To Bring Data-Driven Targeting To In-Store Media
The collaboration allows brands and agencies to plan in-store campaigns using the behavioral segments they rely on for TV and digital buys.
Posted inRetail Media, Featured News, Marketing News, National, News, Online Grocery Technology
Vusion To Acquire In-Store Media, Building Out Digital Retail Media Platform
Vusion has agreed to acquire Barcelona-based In-Store Media, expanding its digital in-store retail media platform across retailers and brands worldwide.
Posted inNews, Corporate Store News, Feature, Featured News, Harris Teeter, Online Grocery Technology, Retail Media
Harris Teeter’s ‘Aisle Adventures’ Moves The Endcap To The Social Feed
Aisle Adventures is spotlighting standout products and services that shoppers may not know the grocer carries.
Posted inMarketing News, Grocery Research, National, News, Retail Media
Dunnhumby Research Shows Evolving Customer Perspective Of Retail Media
Nine in 10 shoppers are open to more retail media experiences, but only when the ads are personalized, according to new research from dunnhumby. The study of UK and U.S. shoppers found that demand for personalized advertising is high, yet its effectiveness depends on how well retailers and brands deliver relevant, timely and trusted messages […]
Posted inOnline Grocery Technology, Finance News, Independent Store News, Northeast, Retail Media, Southeast
Key Food Partners With Swiftly To Modernize Digital Shopper Experience
Key Food Stores Co-Operative, a chain of more than 460 family-owned and -operated supermarkets across eight Northeast states, has partnered with Swiftly to transform its digital ecosystem and tap new retail media revenue streams. Through the collaboration, Key Food will leverage Swiftly’s App & Web platform with integrated Alcohol Cashback solutions to enhance shopper engagement. […]
Posted inOnline Grocery Technology, National, News, Retail Media
Kroger Scales Generative AI Strategy With Google Cloud
The Kroger Co. has expanded its relationship with Google Cloud to support a shopping transformation using the technology company’s Gemini Enterprise for Customer Experience solution. Under the expansion, Kroger will roll out Gemini Enterprise for CX nationwide to help make grocery planning easier through an integrated meal assistant and shopping assistant, providing faster shopping without […]
Posted inOnline Grocery Technology, Independent Store News, National, News, Retail Media
IGA, SHOPtoCOOK Offer Independent Grocers Next-Gen Digital Solutions
The Independent Grocers Alliance (IGA) has partnered with SHOPtoCOOK to bring its full suite of customer engagement tools to IGA member stores. SHOPtoCOOK is an independent-focused provider of customized websites, mobile experiences and accessible in-store interactive media integrated to the top loyalty/digital coupon programs. A highlight of the partnership will grant IGA member stores access to […]