Nine in 10 shoppers are open to more retail media experiences, but only when the ads are personalized, according to new research from dunnhumby. The study of UK and U.S. shoppers found that demand for personalized advertising is high, yet its effectiveness depends on how well retailers and brands deliver relevant, timely and trusted messages […]
Category: Retail Media
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Posted inOnline Grocery Technology, Finance News, Independent Store News, Northeast, Retail Media, Southeast
Key Food Partners With Swiftly To Modernize Digital Shopper Experience
Key Food Stores Co-Operative, a chain of more than 460 family-owned and -operated supermarkets across eight Northeast states, has partnered with Swiftly to transform its digital ecosystem and tap new retail media revenue streams. Through the collaboration, Key Food will leverage Swiftly’s App & Web platform with integrated Alcohol Cashback solutions to enhance shopper engagement. […]
Posted inOnline Grocery Technology, National, News, Retail Media
Kroger Scales Generative AI Strategy With Google Cloud
The Kroger Co. has expanded its relationship with Google Cloud to support a shopping transformation using the technology company’s Gemini Enterprise for Customer Experience solution. Under the expansion, Kroger will roll out Gemini Enterprise for CX nationwide to help make grocery planning easier through an integrated meal assistant and shopping assistant, providing faster shopping without […]
Posted inOnline Grocery Technology, Independent Store News, National, News, Retail Media
IGA, SHOPtoCOOK Offer Independent Grocers Next-Gen Digital Solutions
The Independent Grocers Alliance (IGA) has partnered with SHOPtoCOOK to bring its full suite of customer engagement tools to IGA member stores. SHOPtoCOOK is an independent-focused provider of customized websites, mobile experiences and accessible in-store interactive media integrated to the top loyalty/digital coupon programs. A highlight of the partnership will grant IGA member stores access to […]