Walmart maintained the top position across every major brand-tracking metric this spring, according to new data from the Conjointly Brand Tracker released July 13. The metrics include the brand’s awareness, consideration, purchase and preferred status. Aldi and Kroger, meanwhile, posted the strongest awareness-to-preference conversion rates among mid-size to large chains. The findings came out of […]
Category: Grocery Research
News relating to research, study and reports surrounding the grocery and supermarket industries.
Circana: US Food And Beverage Growth To Settle At 2-3% In 2027
U.S. consumers are no longer just cutting back; they are recalibrating how they buy, according to Circana Compass research released by Circana LLC. The U.S. retail food and beverage industry grew 2.2 percent in the first half of 2026, and Circana projects growth will settle into a 2-3 percent range in 2027 as shoppers optimize […]
Grocery Loyalty Programs Multiply But Influence Wanes, Upside Finds
Upside, a digital marketplace for brick-and-mortar retail, has released Escaping the Loyalty Plateau, a report on the state of retail loyalty based on survey data from more than 12,000 U.S. consumers and retailers. Consumers are joining programs at record rates, with 82 percent of grocery shoppers belonging to at least one, according to the report. […]
Feeding America: Food As Medicine Programs Cut Hospitalizations
Feeding America, in partnership with Elevance Health Foundation, has released the nation’s largest Food as Medicine evaluation of food banks, which found that consistent access to nutritious food reduces self-reported hospitalizations by 14 percent and emergency department visits by 11 percent while strengthening food security among people facing hunger. The three-year program, evaluated by the Center […]
Report: Store Brands Hit 23.8% Unit Market Share As National Brands Lag
Store brands continued to strengthen their position in the marketplace during the first half of 2026, outperforming national brands in unit sales, according to the Private Label Manufacturers Association (PLMA). Over the six months ending June 14, store brand unit sales increased 0.2 percent while national brand unit sales declined 0.5 percent – a spread […]
Fancy Food Show Takeaways: Specialty Brands Navigate AI-Curious Market
by Diana Leza Sheehan, founder of PDG Insights At the Specialty Food Association’s Summer Fancy Food Show, held June 28-30 at the Javits Center in New York City, a few themes were clear throughout the educational sessions and across the exhibit hall. Specialty food and beverage brands are operating in a market defined by contradiction: […]
Ibotta Report: Don’t Wait Until August For Back-To-School Launch
If a retailer’s back-to-school offers launch in August, it may be too late. By then, shoppers have already set their budgets, built lists and decided which brands they are willing to consider. The season may look most active in late summer, but the window to influence what makes it into the basket opens earlier. New […]
Circana: AI, Social Media Reshape Discovery
The brands breaking through are the ones meeting consumers where they are: balancing health with enjoyment.
