Meet the Shelby Report team
The people who keep the retail food industry up to date on the latest regional and national supermarket and grocery news.
Our leadership
Serving the grocery industry since 1967.

Dathan L. Mitchell
Chairman & CEO

Athaleen Mitchell
Co-Chairman

Stephanie Reid
President & COO

Kevin Atwill
Editor-In-Chief
Print editorial
Lorrie Griffith
Digital Content Strategist
Digital editorialFind your regional sales director
Each director covers a set of states and provinces. Reach out to the one for your market.

Stephanie Reid
President, COO, Southeast & Midwest Regional Director
TerritoryAL, GA, IA, IL, IN, KY, LA, MI, MN, MS, OH, TN, WI, WV
Email Stephanie
Bob Reeves
EVP, Associate Publisher, West Regional Director
TerritoryAZ, CA, ID, MT, NV, OR, UT, WA, WY, Alberta & British Columbia, Canada
Email Bob
Elizabeth Cherry
Senior VP, Southwest Regional Director
TerritoryAR, CO, FL, KS, ND, NE, NM, MO, OK, SD, TX, Manitoba & Saskatchewan, Canada
Email Elizabeth
Maggie Kaeppel
VP Publisher, North & Mid Atlantic Regional Director
TerritoryCT, DE, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, VA, VT, Washington DC, Quebec & Ontario, Canada
Email MaggieThe team behind every issue

Treva Bennett
Senior Content Creator, Editor

Ned Jasarevic
Digital Operations
Chris Campbell
Graphics Designer, Production

Elaine Brady
Graphics Designer, Production

Genie Monaghan
Circulation Manager
Karen Carver
Office Manager
Industry veterans who write for us

Brian Numainville
Principal at The Feedback Group

Carey Berger
President of the Business Service Resource Group

Diana Leza Sheehan
Principal Consultant at PDG Insights

Greg Ferrara
President and CEO of NGA

Jonathan Tan
Principal of J Vidal Associates

Peter Cooke
Co-Founder, Ratio Institute

Steve Black
CEO and Founder of abrighterday.life
And that’s not all of us.
The Shelby Report is also supported by a nationwide network of contributing editors, content creators, ad operations and digital staff who help deliver grocery industry news to retailers every day.
