The division helps food manufacturers bridge the gap between gaining retail distribution and executing at store level, the Tampa-based broker said.
Category: Marketing News
New ‘Made In California’ Label Created For Food, Other Industries
The program is now accepting applications at madeincalifornia.ca.gov.
Tops To Roll Out 6-Week Football Tailgate Campaign
This year’s By Abigail Lee (BAL) partnership will add new food items, chip bowls, wing platters and more in Buffalo Royalty print.
Walmart Serving Up Rotisserie Chicken Purse For Chicken Month
The purse and mini bag charms launch Sept. 1 in Traditional and Lemon Pepper “flavors.”
Beef Checkoff Targets Back-To-School Protein Demand With Recipe Push
The campaign centers on three recipes featured in a recent satellite media tour with a registered dietitian.
Dole Creates VP Post to Unite Sales, Marketing
Dole Packaged Foods has named Stan Stuka vice president of commercial, a new role leading a combined sales and marketing organization at the company.
Limited-Edition Josh Allen Packs Hit Store Shelves
Wonderful Pistachios has launched limited-edition Josh Allen packaging and renewed its scholarship program as the NFL star’s partnership enters year two.
Cowboys Partnership Boosts H-E-B’s North Texas Push
The arrangement covers ticket and merchandise giveaways, community outreach and pop-up events.
AppCard Launches Digital Circular With Targeted Ads For Independents
A static weekly ad is turned into a clickable circular in minutes, thanks to Pinky, AppCard’s AI.
Hannaford Launches ‘If You Know, You Go’ Brand Campaign
The omnichannel brand campaign builds on “All for Good,” its commitment to cultivate thriving communities.
Continental Fresh Offers Toolkit To Help Retailers Promote Water For All Mangos
The toolkit includes posters, a printable fact sheet about the clean water effort and pre-written social media posts.
Study: Men Adopting Money-Saving Habits As Value-Seeking Intensifies
Coupon use, sale shopping and rewards card use are climbing among men as consumers across income levels seek value, according to an Alter Agents study.
Goya Coconut Water Campaign To Reach TX Supermarkets
The company says the promotion is aimed at expanding its presence in the general market while strengthening existing consumer connections.
Fresh Thyme Running $5K Gift Card Giveaway With 5 Vendors
President Liz Zolcak said the giveaway is “another opportunity to support and reward our customers.”
3 Wonderful Brand Patches To Adorn Fresno State Jerseys
In addition, the Wonderful Pistachios logo will be painted on the field for home football games.
Acosta Clients Have Path Into Independent Pharmacy With New Partnership
The alliance is designed to ease manufacturers’ entry into a new growth channel, Acosta says.
Food Export USA Program To Help MW, NE Companies Grow Abroad
During the ’27 program, Food Export plans to share more supplier success stories to encourage others.
Curious Plot Finds 74% Of Early Food Adopters Use AI For Food Decisions
Nearly three-quarters of early food adopters now use AI for food-related decisions, up from 55 percent a year earlier, the largest single-year jump recorded in the four years of Curious Plot‘s Consumer Curiosity Report. The Minneapolis-based food, agriculture and animal nutrition marketing agency released its fourth annual report July 29. It tracks early food adopters, […]
The Giant Co. Named Official Grocery Partner Of Penn State Athletics
The Carlisle-based retailer also will serve as the first cornerstone partner of the renovated West Shore Home Field at Beaver Stadium when it opens in fall 2027.
Grocery TV, Esri Partner To Bring Data-Driven Targeting To In-Store Media
The collaboration allows brands and agencies to plan in-store campaigns using the behavioral segments they rely on for TV and digital buys.
