Nearly three-quarters of early food adopters now use AI for food-related decisions, up from 55 percent a year earlier, the largest single-year jump recorded in the four years of Curious Plot‘s Consumer Curiosity Report. The Minneapolis-based food, agriculture and animal nutrition marketing agency released its fourth annual report July 29. It tracks early food adopters, […]
Category: Marketing News
Posted inMarketing News, Ahold Delhaize, Corporate Store News, News, Northeast, The Giant Co.
The Giant Co. Named Official Grocery Partner Of Penn State Athletics
The Carlisle-based retailer also will serve as the first cornerstone partner of the renovated West Shore Home Field at Beaver Stadium when it opens in fall 2027.
Posted inRetail Media, Marketing News, National, News, Online Grocery Technology
Grocery TV, Esri Partner To Bring Data-Driven Targeting To In-Store Media
The collaboration allows brands and agencies to plan in-store campaigns using the behavioral segments they rely on for TV and digital buys.
Posted inRetail Media, Featured News, Marketing News, National, News, Online Grocery Technology
Vusion To Acquire In-Store Media, Building Out Digital Retail Media Platform
Vusion has agreed to acquire Barcelona-based In-Store Media, expanding its digital in-store retail media platform across retailers and brands worldwide.
Posted inNortheast, Marketing News, Midwest, News, Suppliers
JOH Expands North Central Division With WI Acquisition
The Massachusetts sales and marketing agency is expanding outside its longstanding markets in the Northeast and Mid-Atlantic.
Posted inGrocery Research, Center Store, Featured News, Marketing News, National, News
Acosta Tracker: Stock-Up Trip Costs $366, Up 27% From 2020
A typical grocery stock-up trip now costs more than $366, roughly 27 percent above a comparable 2020 basket, according to the inaugural Acosta Group Affordability Tracker released July 23. The Jacksonville, Florida-based firm measures affordability by comparing the cost of an 84-item basket of commonly purchased grocery and household essentials against median hourly earnings in […]
Posted inIndependent Store News, Featured News, Marketing News, News, Online Grocery Technology, Southwest
Arkansas Grocer Adds Personalized Weekly Ads On Existing Platform
Little Rock-based Edwards Food Giant is able to add the personalization without a separate integration or an additional vendor.
Posted inNational, Association News, Feature, Finance News, Marketing News, News, West
Brand Builders, Investors Agree On What Separates Winning CPG Brands
Two panels, two very different rooms, but one message. At the CPG Convergence Conference, hosted June 25 by the Navigator Lighthouse Foundation and Mission Matters at Verizon’s 5G Labs in Playa Vista, California, a panel of brand strategists and a panel of investors took the stage hours apart. They never coordinated, but they arrived at […]