Nine in 10 shoppers are open to more retail media experiences, but only when the ads are personalized, according to new research from dunnhumby. The study of UK and U.S. shoppers found that demand for personalized advertising is high, yet its effectiveness depends on how well retailers and brands deliver relevant, timely and trusted messages […]
Category: Marketing News
Posted inMarketing News, Featured News, News, West
FISMC Women In Food Event Raises $8K For Olive Crest, UNFI Foundation
The Food Industry Sales and Marketing Club held its annual Women in the Food Industry event March 10 at Anaheim Hills Golf Course, raising $8,000 for industry charitable partners while recognizing two leaders – Rhonda Tagge of Olive Crest and Jennifer McDonald of UNFI – whose work continues to impact the grocery industry community. Through […]
Posted inOnline Grocery Technology, Albertsons, Marketing News, News, West
Albertsons Media Collective Introduces Onsite Incrementality Measurement
Albertsons Media Collective, the retail media arm for Albertsons Companies Inc., has launched an onsite incrementality measurement, a new capability designed to help advertisers better understand the true impact of their retail media investments. As brands increasingly prioritize incrementality as a key performance indicator, the solution provides insight into how onsite display media is driving […]
Posted inIndependent Store News, Feature, Featured News, Marketing News, News, West
How Swensens Built A Social Media Sales Channel That Rivals Any App
Idaho independent’s “Social Deal” program turns Facebook comments into a weekly reservation system – no shopping app to download, no online checkout, no problem. When Swensen’s Markets posted a deal on 50-pound boxes of Idaho russet baking potatoes to its Facebook page in mid-February, the family-owned grocer likely expected a solid response. What it got […]
Posted inOnline Grocery Technology, Marketing News, Merchandising News, News, Southeast
Winn-Dixie Same-Day Delivery Via Amazon Now Covers Most Of Florida
Amazon and Winn-Dixie have expanded their grocery delivery partnership, bringing same-day service to the majority of Florida households. Seven months after a pilot program in Jacksonville and Orlando, the service now covers about 100 cities and towns in the Sunshine State and South Georgia. The latest expansion adds major metropolitan areas, including Miami, Fort Lauderdale, […]
Posted inMarketing News, National, News, Walmart
Walmart, Sam’s Club Launch Annual Fight Hunger. Spark Change. Campaign
Walmart and Sam’s Club have launched the 13th annual Fight Hunger. Spark Change. campaign at all U.S. stores and club locations. The cause marketing initiative runs through May 3, with the goal of providing people facing hunger access to food and resources through Feeding America’s network of local food banks. Since its inception in 2014, […]
Posted inIndependent Store News, Featured News, Marketing News, News, Northeast, Tops Friendly Markets
Tops Friendly Markets Launches MoolahVille Cash Back Rewards Program
Tops Friendly Markets is rolling out MoolahVille, a new rewards experience running through May 23 across all 147 stores. The program lets shoppers earn “Moolah” coins through everyday purchases and redeem them for unlimited $10 rewards cards, with an online component offering additional prizes including free groceries for a year. The program works on two […]
Posted inGrocery Research, Marketing News, National, News
Study Finds Food Affordability Rivals Taste As Top Purchase Driver
Food affordability has pulled even with taste as the two most important factors consumers consider when buying food, according to a new national survey from Stratovation Group and food and agriculture communications agency Inspire. More than half of respondents said rising food prices have strongly affected how they buy food at grocery stores or restaurants. […]
Posted inMeat/Seafood/Poultry, Marketing News, National, News
BAP Launches Responsible Seafood Campaign With Save Mart
Best Aquaculture Practices (BAP) has launched its “Seafood You Can Trust” marketing toolkit with The Save Mart Companies, deploying the campaign across all Save Mart and Lucky stores in California. What the toolkit includes The toolkit is a customizable campaign with a suite of assets – including in-store signage, digital banners, social media content and […]
Expert Article
Innovation: The Key To Longevity For Natural And Specialty Brands?
What role does innovation play in helping natural and specialty brands achieve long-term relevance and growth? Natural and specialty brands face increasing pressure to innovate not just to stand out, but to survive. Innovation has become critical for two main reasons: consumers demand better-for-you products with attributes that don’t currently exist in the category, and […]
Posted inOnline Grocery Technology, Association News, Marketing News, National, News
NGA Supports SNAP Modernization, EBT Fee Ban In House Farm Bill
The National Grocers Association announced that it supports provisions in the House Agriculture Committee Farm Bill text to modernize the Supplemental Nutrition Assistance Program, strengthen its integrity and expand food access. The legislation includes a five-year ban on EBT transaction fees, improvements to the Gus Schumacher Nutrition Incentive Program, permanent nationwide SNAP online purchasing and […]
Posted inBeverage News, Marketing News, News, Southeast
Coke Florida Surpasses $1M In Black History Month Investments
Coca-Cola Beverages Florida has invested more than $1 million to support technology access programs across Florida since launching its efforts in 2018, the Tampa-based bottler announced Feb. 11. As one of the largest Black-owned businesses in the United States, Coke Florida marks the 100th anniversary of Black History Month by continuing investments in education, technology […]
Posted inProduce News, Marketing News, News, Northeast
Keystone Fruit Marketing Promotes Gideon To Director Of Sales
Greencastle, Pennsylvania-based Keystone Fruit Marketing, a division of Progressive Produce, has promoted Matthew Gideon to director of sales. Gideon has been with Keystone since 2009, playing a key role in supporting the division’s growth and strengthening its year-round sweet onion program. In his new role, Gideon will be responsible for all aspects of sales for […]
Posted inExecutive News, Finance News, Marketing News, National, News
Expana Appoints Harris As CEO, Succeeding Wicks
Expana has appointed Julie Harris as CEO effective Jan. 26, succeeding Spencer Wicks, who will retire Jan. 23 after more than seven years leading the agrifood-focused price reporting agency and market intelligence provider. Harris joins Expana from IWSR, the beverage-alcohol data and insight provider, where she served as CEO and led the company through major […]
Posted inMarketing News, National, News
Acosta Group Forms Alliance With CommerceIQ
Acosta Group’s Connected Commerce team has formed an alliance with CommerceIQ, integrating the artificial intelligence-driven retail platform into its agency services to provide automated decision-making capabilities for consumer brands. The alliance positions Acosta Group Connected Commerce as one of the industry’s first AI-driven agency teams, combining omnichannel execution expertise with CommerceIQ’s automation platform that analyzes […]
Posted inMeat/Seafood/Poultry, Frozen Food, Marketing News, Merchandising News, News, Northeast
Scott & Jon’s Unveils Refreshed Branding, Enhanced Recipes For Frozen Seafood Line
Scott & Jon’s, the Auburn, Maine-based frozen seafood brand founded by brothers Scott and Jon Demers, is unveiling a new brand identity featuring updated packaging, enhanced recipes and refined messaging while staying true to its Maine roots. The refreshed branding is an evolution rather than a complete overhaul, the company said. The updated look, upgraded […]
Posted inExecutive News, Frozen Food, Marketing News, News, Northeast
B&G Foods Names Ozgopoyan As EVP, Sales
B&G Foods Inc., a New Jersey-based maker and distributor of branded shelf-stable and frozen foods, has appointed John Ozgopoyan as EVP of sales, a move to support the company’s long-term sales growth across retail and foodservice channels. Ozgopoyan joins B&G Foods with more than two decades of sales leadership experience in the CPG sector. In […]
Posted inCorporate Store News, Marketing News, News, Southwest
United Supermarkets, Smart Chicken Donate To South Plains Food Bank
As part of an annual giving challenge, United Supermarkets and Smart Chicken partnered to deliver 4,120 pounds of chicken to the South Plains Food Bank, contributing protein to help alleviate food insecurity in that region of Texas. The donation is tied to the 25th Annual Smart Giving program, an initiative in which 10 percent of […]
Posted inMerchandising News, Marketing News, National, News
Trion Industries Names Bauer As Northeast Sales Representative
Trion Industries has welcomed Jack Bauer as the company’s new sales manager, serving and bringing merchandising solutions to the northeastern United States. Bauer joins Trion with knowledge of the American manufacturing process, leveraging his prior professional experience and advanced studies he completed at Wilkes University. While at Wilkes, he was recognized with three All-American awards […]
Posted inProduce News, Marketing News, News, West
Cuties Launches New Mandarin Marketing Campaign
Pasadena, California-based Sun Pacific has launched a new marketing campaign for its Cuties brand as the company looks to build on momentum in the mandarin category heading into the season. The campaign, titled “Irresistibly Cute,” highlights Cuties’ attributes – sweetness, convenience and family appeal – with a playful tone. Cuties was the first mandarin brand […]