Vusion has agreed to acquire Barcelona-based In-Store Media, expanding its digital in-store retail media platform across retailers and brands worldwide.
Category: Marketing News
Posted inNortheast, Marketing News, Midwest, News, Suppliers
JOH Expands North Central Division With WI Acquisition
The Massachusetts sales and marketing agency is expanding outside its longstanding markets in the Northeast and Mid-Atlantic.
Posted inGrocery Research, Center Store, Featured News, Marketing News, National, News
Acosta Tracker: Stock-Up Trip Costs $366, Up 27% From 2020
A typical grocery stock-up trip now costs more than $366, roughly 27 percent above a comparable 2020 basket, according to the inaugural Acosta Group Affordability Tracker released July 23. The Jacksonville, Florida-based firm measures affordability by comparing the cost of an 84-item basket of commonly purchased grocery and household essentials against median hourly earnings in […]
Posted inIndependent Store News, Featured News, Marketing News, News, Online Grocery Technology, Southwest
Arkansas Grocer Adds Personalized Weekly Ads On Existing Platform
Little Rock-based Edwards Food Giant is able to add the personalization without a separate integration or an additional vendor.
Posted inNational, Association News, Feature, Finance News, Marketing News, News, West
Brand Builders, Investors Agree On What Separates Winning CPG Brands
Two panels, two very different rooms, but one message. At the CPG Convergence Conference, hosted June 25 by the Navigator Lighthouse Foundation and Mission Matters at Verizon’s 5G Labs in Playa Vista, California, a panel of brand strategists and a panel of investors took the stage hours apart. They never coordinated, but they arrived at […]
Posted inMarketing News, International Foods, News, Northgate Market, West
Northgate González Market Wraps World Cup ‘Familia Futbol’ Campaign
Northgate González Market concluded its months-long Familia Futbol World Cup campaign, celebrating Southern California Latino families through food, culture and soccer.
Posted inExecutive News, Featured News, Marketing News, National, News, Southeast
Acosta Creates New Retailer Partnership Role, Taps Mueller
Joe Mueller will help the Florida-based sales and marketing agency collective deepen its relationships with grocers.
Posted inNews, Marketing News, Northeast
JOH Announces Several Staff Additions, Promotions
JOH, the Billerica, Massachusetts-based sales and marketing agency covering the food, drug, mass and club channels, has added several team members in recent months. Pam Madonna Pam Madonna has joined the company as business manager of center store – New England, it was announced July 10. Madonna has nearly 30 years of experience in sales, […]
Posted inProduce News, Marketing News, News, Northeast
Avocados From Peru Serves Breakfast Aboard Navy Ship As Part Of Sail250
At the invitation of the U.S. Navy, Avocados From Peru participated in America’s 250th Anniversary Maritime Celebration, hosting a “Superfood Breakfast” aboard the USS Arlington on July 2. The breakfast, which took place prior to the International Naval Review 250 in New York Harbor, recognized the service and dedication of the men and women of […]
Posted inNews, Corporate Store News, Featured News, Marketing News, Northeast
Free Ice Cream, Dollar Deals Part Of Stop & Shop Summer Savings
Stop & Shop is bringing back its free ice cream event this July in addition to offering $1 deals in categories across the store to help customers put affordable meals on the table. The ice cream giveaway is in celebration of National Ice Cream Day, Sunday, July 19. Stop & Shop will be giving away […]
Posted inMarketing News, Featured News, National, News
How The Food Industry Is Mobilizing Earthquake Aid In Venezuela
When a series of earthquakes struck Venezuela in late June, the devastation was immediate and staggering. Grocery retailers and food companies across the U.S. — from Florida to California and beyond — have mobilized to help. What emerged was a coordinated response across the food industry that transformed store aisles into donation centers, checkout counters […]
Posted inIndependent Store News, Marketing News, News, Southeast
Sedano’s Launches Donation Drive For Venezuela Earthquake Relief
Sedano’s Supermarkets is responding to the recent earthquakes in Venezuela with a corporate donation of truckloads of bottled water to Global Empowerment Mission (GEM) and the launch of a long-term community donation drive across all 32 of its stores in South and Central Florida. Beginning June 29, the locations will serve as community donation drop-off […]
Posted inMarketing News, Health & Wellness, National, News, Packaging News, Suppliers
KinderFarms Launches ‘Kids Deserve Less’ Campaign, Brand Overhaul
KinderFarms has launched its “Kids Deserve Less” campaign to communicate the idea that modern parenting and children’s products have “lost the plot” on what actually matters. The Los Angeles-based wellness brand also has undergone a full brand redesign as part of the campaign. According to KinderFarms, the campaign and product redesign are built around one […]
Posted inOnline Grocery Technology, Albertsons, Marketing News, News, West
Albertsons, P&G Debut Branded Entertainment Series ‘Rico’s Tacos’
Albertsons Media Collective has unveiled a new branded entertainment model: episodic, scripted branded entertainment co‑created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Procter & Gamble is the strategic co‑development partner for the inaugural work, a Minivela drama titled Rico’s Tacos, launching June 23. “The brands that will win are the ones […]
Posted inCorporate Store News, Featured News, Harris Teeter, Marketing News, News, Southeast
Harris Teeter Launches ‘Aisle Adventures’ Discovery Campaign
Harris Teeter has introduced Aisle Adventures, an initiative it hopes will turn everyday grocery shopping into a time of discovery for shoppers. The program spotlights new, seasonal and trending items across departments, encouraging customers to discover products that soon may be on their shopping lists. Content will be shared across social media, influencer partnerships and […]
Posted inMeat/Seafood/Poultry, Marketing News, Midwest, News, Save A Lot
Save A Lot Spotlighting How Its Stores Cut Meat In-House
Save‑A‑Lot has launched a Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in-store. The campaign highlights a key point of difference from other national grocery chains: Save‑A‑Lot cuts meat fresh in‑store. At stores nationwide, trained meat cutters prepare select beef and pork products daily. “At Save‑A‑Lot, we […]
Posted inOnline Grocery Technology, Featured News, Giant Food, Marketing News, News, Northeast
Giant Eagle Taps Ibotta As Exclusive Digital Promotions Partner
Giant Eagle Inc. has selected Ibotta as the provider of digital promotions across its 200-plus supermarkets and platforms. The partnership represents a step forward in the Pittsburgh, Pennsylvania-based grocer’s “Because It Matters” business strategy, a multi-year plan centered on delivering better everyday value and a modernized shopping experience. By integrating with the Ibotta Performance Network, […]
Posted inIndependent Store News, Hy-Vee, Marketing News, Midwest, News
Hy-Vee Boosts Support For Veterans, Active-Duty Members For America 250
Hy-Vee stores are supporting the country’s military veterans and active-duty service members through several Hy-Vee Homefront initiatives, part of the company’s broader celebration of America 250. Starting May 1, Hy-Vee customers can round up their purchases to the nearest dollar throughout May to support organizations that serve veterans, active-duty service members and their families. The […]
Posted inOnline Grocery Technology, Marketing News, News, U.R.M. Stores, West
RSA America, URM Stores Begin Digital Transformation Partnership
RSA America has partnered with URM Stores Inc., a Spokane, Washington-based retailer-owned wholesaler supporting about 265 independent grocery retailers across the Pacific Northwest. Through the partnership, URM is deploying a centrally managed loyalty, digital marketing, retail media and artificial intelligence-enabled commerce platform designed to provide enterprise-level intelligence and execution capabilities to retailers of all sizes. […]
Posted inMarketing News, Featured News, National, News
Dear Marketers: There’s No ‘Average’ Grocery Shopper Today
These days, there is no such thing as the average grocery shopper. That’s according to three research reports released April 30 by media agency Schaefer that separate shoppers into social-first, TV-first and streaming-first food and beverage buyers. “These three categories of buyers are not a spectrum. They are three structurally different advertising problems, each one […]