Wonderful Pistachios, a brand of Los Angeles-based The Wonderful Company, has launched limited-edition Josh Allen packaging on its 16-ounce Roasted & Salted In-Shell Pistachios, part of a second year of partnership with the Buffalo Bills quarterback and fourth-generation pistachio farmer. 
The packaging is available at select retailers including Wegmans, Tops and Amazon, and at Buffalo’s Highmark Stadium through the season, while supplies last. Fans will also find Allen in grocery stores nationwide through displays and point-of-sale materials.
“Plenty of athletes have their faces on products, but how many can say their family actually grows what’s inside the bag?” said Diana Salsa, VP of marketing for Wonderful Pistachios. “Josh is not only an MVP on the field, he’s our Wonderful Pistachios’ Most Valuable Partner too, bringing a hometown connection to our brand.”
Allen is a native of California’s Central Valley, where Wonderful Pistachios are grown and processed, and is part of a fourth-generation farming family whose pistachio orchards help supply the brand.
“Farming and football both require passion, persistence and dedication. You have to show up every day, trust the process, and keep pushing forward,” Allen said. “From the farm to the field, pistachios are part of my roots, and I’m proud to share that story with fans.”
The partnership also renews the Josh Allen Scholarship for a second year. The program supports first-generation students graduating from Firebaugh High School in Allen’s hometown of Firebaugh, California, and pursuing higher education. Students accepted receive help with college applications and up to $12,000 over four years of college. Almost 40 seniors were accepted in the program’s first year.
The scholarship is an extension of the Wonderful Community Scholarship program funded by The Wonderful Company and its co-owners, Lynda and Stewart Resnick, through their foundation.
Wonderful Pistachios will debut a national advertising campaign Oct. 12 built around Allen’s roots as a California farmer, alongside new social content. It follows his first ads for the brand in 2025, a series of locker-room spots in the “Don’t Hold Back Snack” campaign.
Wonderful Pistachios is one of several brands in The Wonderful Company’s portfolio, which also includes FIJI Water, POM Wonderful, Wonderful Halos, Wonderful Seedless Lemons, Teleflora and the JUSTIN, Landmark and Lewis Cellars wine labels.