The Giant Company has been named the official grocery partner of Penn State Athletics in a multiyear deal that runs through 2032 and gives the grocer category exclusivity.
The Carlisle, Pennsylvania-based retailer also will serve as the first cornerstone partner of the renovated West Shore Home Field at Beaver Stadium, with a custom gate sponsorship set to debut when the completed renovation opens in fall 2027. The partnership includes signage, in-venue promotions, and football and basketball pregame activations, plus assets at Pegula Ice Arena.
“Bringing together two iconic brands with deep roots in Pennsylvania creates a powerful connection grounded in shared values and a mutual commitment to our customers and fans,” said John MacDonald, chief marketing officer at The Giant Company.
Partnership elements
The deal names Giant the presenting partner of the Penn State Cub Club and Penn State Sports Camps across all 31 sports programs, with a presence at Kid Zones and alumni events. Giant will use student-athletes to support local store openings and community programs.
For shoppers, Giant stores in State College and Bellefonte, along with select stores near Penn State satellite campuses in Altoona, Jenkintown, Middletown and Willow Grove, will serve as game day pin pickup locations before each home game and will stock official Penn State merchandise. Students can use LionCash at those locations, and Giant is offering online move-in bundles for delivery or pickup with personal care, cleaning and non-perishable items.
Free tailgate planned
To mark the first home football game of the 2026 season, the Giant at 255 Northland Center in State College will host a free parking lot tailgate party Sept. 4 with music, games and giveaways.
The Giant Company operates nearly 200 stores in Pennsylvania, Maryland, Virginia and West Virginia under the Giant and Martin’s banners. It is a company of Ahold Delhaize USA.