The Giant Co. has named John MacDonald as VP of marketing, effective immediately. He will report to President John Ruane. “John is a passionate and talented marketer, with a knack for building dynamic teams that deliver creative and strategic marketing initiatives to drive results,” Ruane said. “With his extensive knowledge of both our business and […]
Category: Marketing News
Posted inMarketing News, National
Loyalty Membership Does Not Spell Loyal Behavior For Shoppers
Sponsored content Increasing customer loyalty is a top priority for grocers. When asked, they consistently rate the following as their top priorities: Building brand affinity Increasing return visits Boosting customer lifetime value During the pandemic, grocery retailers made forward-thinking pivots like differentiated digital experiences and special promotions that helped them win new and loyal customers. […]
Posted inOnline Grocery Technology, Marketing News, National
Instacart Introduces Developer Platform For Digital Experiences
Instacart has launched its Instacart Developer Platform, a publicly available API program which uses the company’s online grocery platform to supercharge third-party digital experiences across food, health, wellness and other spaces. Instacart Developer Platform will enable third parties to integrate the functionality of Instacart inside their websites and apps. Over time, it will unlock: Same-day […]
Posted inOnline Grocery Technology, Marketing News, Midwest
Hy-Vee Taps Hendrix To Drive Growth Of RedMedia
Hy-Vee has hired Jessica Hendrix as EVP and chief marketing officer of Hy-Vee, as well as president of RedMedia, its retail media network. She will oversee the grocer’s marketing efforts and help drive RedMedia’s growth and strategic operations. Hendrix will begin her position at Hy-Vee on April 16, reporting to Donna Tweeten, Hy-Vee president. With […]
Posted inAlbertsons, Marketing News, Online Grocery Technology, West
Albertsons Cos., RRD Eye Marketing Transformation
Boise, Idaho-based Albertsons Companies has expanded its partnership with RRD to transform its promotional marketing and grocery merchandising. To drive customer loyalty, Albertsons is reaching its audience beyond transactions through localized and omnichannel marketing efforts supported by RRD. Leveraging a number of proprietary retail marketing technologies, RRD will enhance the velocity and execution of personalized […]
Posted inPublix Super Markets, Executive News, Marketing News, Southeast
Longtime Publix Executive Joins Bay Food Brokerage
Bay Food Brokerage has expanded its leadership team by hiring longtime Publix Super Markets executive Nicki Crespo as director of fresh meat and private label. In her new position, Crespo will play a role in Bay Food’s private label opportunities and help guide the company in all initiatives involving meat departments in major supermarkets throughout […]
Posted inMarketing News, Executive News, Southwest
Schraad Realigning Fresh Division Team
Oklahoma City, Oklahoma-based Schraad Sales & Marketing has realigned its Fresh Division Teams under the leadership of Chief Strategic Officer Patrick Thompson and Nathan Nixon, VP strategy of fresh. The restructure includes the promotions of Tom Williams, Clay Jones and Sherry Wood and the addition of Codie Hair to the team. According to Schraad, the […]
Posted inExecutive News, Marketing News, Northeast
Tops Promotes Dowdle To Marketing Coordinator
Tops Friendly Markets has promoted Jillian Dowdle to marketing coordinator. In her new role, Dowdle will be responsible for managing in-store digital screens and assisting with collecting and coordinating information between the marketing and merchandising teams to aid in the development of creative briefs. She will also assist with developing, maintaining and ensuring successful implementation of […]
Posted inStater Bros. Markets, Executive News, Marketing News, West
Stater Bros. Markets Promotes Singler To VP Integrated Marketing
Stater Bros. Markets has promoted Denise Singler to VP integrated marketing. In this position, Singler will report to Stater Bros. SVP and CMO Rebecca Calvin and will be responsible for ensuring that Stater Bros.’ brand integrity and strategy are consistent across all touchpoints. This includes the direction of the company’s brand experience and how customers and company teammates feel about the Stater Bros. […]
Posted inGelson's, Grocery Store Equipment, Marketing News, Online Grocery Technology, West
Gelson’s, Rove Partner For EV Charging Centers
Gelson’s has finalized a partnership with Rove, a developer and operator of full-service electric vehicle charging centers, to provide food and beverage services. Rove will launch by building an initial six locations in Southern California beginning this year, with 20 charging centers planned by 2026. The deal represents a first-of-its-kind retail brand partnership for Gelson’s. ReCharge by […]
Posted inOnline Grocery Technology, Marketing News, National
Report: Online Grocery Shoppers Expect Omnichannel Convenience
Acosta Group’s annual online grocery report reflects a slight uptick over last year, with 55 percent of shoppers buying groceries online at least some of the time. According to the report, the upward trend is driven by more consumers who are buying online regularly but still shopping mostly in-store. Research was conducted July 7-13 with […]
Posted inOnline Grocery Technology, Marketing News, Midwest
Strack & Van Til Offers Personalized Digital Circulars
Ideal by Design House has introduced a new marketing concept to support Highland, Indiana-based Strack & Van Til’s 22 neighborhood stores with digital circulars personalized to each customer’s purchase behavior. The process was developed in conjunction with Birdzi, a provider of one-to-one personalization, advanced analytics and loyalty for Strack and Van Til and other grocery […]
Posted inMarketing News, Southeast
Alliance Retail Group Introduces ARG Marketing
Hendersonville, Tennessee-based Alliance Retail Group has announced the formation of ARG Marketing, which will allow it to move all ARG businesses under one group to drive retailer success in the independent grocery space. Leveraging the scale of 1,400 independent retailers for digital marketing, ARG Marketing will simplify complex solutions to engage consumers, maximizing marketing dollars […]
Posted inOnline Grocery Technology, Marketing News, National
Walmart’s Online Grocery Sales Reach Record High
Walmart captured nearly 36 percent of all U.S. eGrocery sales in the second quarter of 2023, up more than 5 percentage points from the prior year and its highest share to date, according to the new report, “Measuring the Online Grocery Market: eGrocery Share in the U.S.,” created by Brick Meets Click and sponsored by […]
Posted inMeat/Seafood/Poultry, Marketing News, Merchandising News, Southeast
Butterball Releases 2023 Thanksgiving Outlook Report
Garner, North Carolina-based Butterball has released its 2023 Thanksgiving Outlook Report, revealing consumer plans and sentiment. According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79 percent of consumers who plan to celebrate Thanksgiving expect inflation to impact […]
Posted inMarketing News, Southeast
The Fresh Market To Sponsor Season 12 Of ‘VeryVera’ Show
Teaming up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart, Greensboro, North Carolina-based The Fresh Market will be the title grocery sponsor and brand featured on season 12 of “The VeryVera Show.” Airing in 42 markets across the country, each 30-minute episode of “The VeryVera Show” features guests, savory recipes, diversity in food preparation, surprises and […]
Posted inAssociation News, Marketing News, Merchandising News, National
FMI Report: Parents Buying Groceries Online More Often
The most recent survey of grocery shoppers’ spending habits and attitudes by FMI – The Food Industry Association found that parents are using online grocery shopping more than most consumers. According to FMI’s “Back to School” report, 42 percent of parents noted a year-over-year increase in frequency for buying groceries online. As a group, they […]
Posted inMarketing News, Corporate Store News, West
Save Mart, Lucky Stores Begin Monopoly Savings Game
Modesto, California-based Save Mart and Lucky stores have launched their “Monopoly Kick Off the Savings” collect-and-win game. Through Oct. 31, Save Mart and Lucky shoppers throughout California and Western Nevada have a chance to win prizes and money-saving offers valuing more than $25 million. “We are excited to offer our shoppers incredible savings and prizes that range in value from instant […]
Posted inOnline Grocery Technology, Marketing News, National
Instacart Campaign Helps Parents Prep For School Year
Instacart has begun a six-week back-to-school campaign that spans more than 1,400 retail banners in the U.S. and Canada. The “You’ve Got This, Parents” program covers fresh groceries for breakfast and lunch, school supplies, sports equipment, backpacks, kids’ clothing, electronics and other everyday essentials. The effort, which marks Instacart’s biggest back-to-school campaign, includes brands such […]
Posted inMarketing News, National
C.A. Fortune Boosts West Coast Presence With Navigator Sales & Marketing
C.A. Fortune, a consumer brands agency headquartered in Chicago, has announced the addition of Navigator Sales & Marketing to enhance its West Coast customer connectivity and retail activation capabilities. Founded in 2012, Navigator Sales & Marketing is a regional sales and marketing agency based in Southern California. The transaction closed July 17. Navigator has aimed to […]