Greensboro, North Carolina-based The Fresh Market has launched a new shoppable version of its magazine, previously available in print and online, in a exclusive digital-only format as another anchor to its digital transformation and retail media network strategy. Vendor advertising supported, the magazine features an interactive shoppable experience with similar content to the print version and provides inspiration […]
Category: Marketing News
Posted inMarketing News, Albertsons, West
Albertsons Cos. Begins ‘Sincerely, Food’ Marketing Campaign
Boise, Idaho-based Albertsons Companies has launched “Sincerely, Food,” an omnichannel marketing campaign celebrating the company’s purpose. The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a deeper connection between […]
Posted inMarketing News, National
Alliance Marketing Board Names New Directors
The Alliance Marketing Board of Directors has named executives to new roles within the company. “We would like to thank you each for your focus on our core mission during this season of change in our company,” the board shared in a statement. “Each of our businesses are highly successful and we’ve continued to innovate […]
Posted inMarketing News, Association News, National
IRI, Boston Consulting Group Announce CPG Growth Leaders
IRI and Boston Consulting Group, a global consulting firm, have released their 11th annual Growth Leaders report. The report analyzes the growth performance of hundreds of large, medium and small public and private CPG companies and highlights drivers of success in today’s market. “The leading CPGs in 2022 won by delivering pricing-led growth while maintaining or driving demand […]
Posted inMarketing News, National
Americans Believe Grocery Profits Are Higher Than Reality
Americans believe that grocery retailers are earning a 35.2 percent net profit margin, 14 times higher than their actual net profit margin average of 2.5 percent. They also think that food-at-home inflation is 24.3 percent, double the annual rate reported by the U.S. Bureau of Labor Statistics, according to the latest dunnhumby Consumer Trends Tracker. In the third […]
Posted inMarketing News, National
Survey Shows Grocery Prices Straining Household Budgets
More than half of American households say grocery prices are straining their budgets, according to a nationwide survey by marketing research company Decision Analyst Inc. The firm, based in Dallas/Fort Worth, Texas, recently conducted a study titled “Consumer Foresight: Beyond The Pandemic, Into Economic Uncertainty.” Among the study’s areas of focus was the effect of […]
Posted inMarketing News, National
LOC Software Looks To Provide ‘Next Generation Solutions’
LOC Software delivers solutions designed to allow more frequent, profitable and manageable transactions. The Canada-based company is “gearing up for a huge 2023,” according to Rene Stai, head of marketing. “Our ePOS offer is in the pipeline, allowing for a web-based point of sale. Our teams have been working hard to provide next generation solutions […]
Posted inNational, Marketing News
Companies Merge To Become Largest Fresh Food Sales Agency
Irving, Texas-based Epic Sales Partners has been established to become the largest independent, commonly-owned and -managed food sales agent in the U.S., focused on providing grocery retailers with fresh food and consumer-relevant brands. The company brings together more than 35 years of experience as “fresh food catalysts” by combining the Premier Sales Solutions, Maher Marketing, […]
Posted inOnline Grocery Technology, Marketing News, National
Incisiv Shares Findings From Retail Innovation Survey
Incisiv and Toshiba Global Commerce Solutions have announced the findings of an executive survey, titled “State of the Industry: Innovation in Retail.” The study found that 17 percent of retailers can be considered true innovation leaders, despite the majority recognizing the critical importance of innovation for future growth. The study, which surveyed 233 retailers, found that innovation leaders […]
Posted inMarketing News, Amazon Fresh, Southeast, Whole Foods
Acosta Predicts Consumer Opportunities, Challenges For Retailers
Jacksonville, Florida-based Acosta has announced its 2023 predictions, identifying several opportunities and challenges for brands and retailers to reach their consumer as they navigate a dynamic and uncertain marketplace. “The economic challenges of the past year will continue to impact consumer behavior in 2023, providing overarching context for what shoppers most care about and how they […]
Posted inMarketing News, Southeast
Riteway Sales And Marketing Announces New Carolina Director
Lakeland, Florida-based Riteway Sales and Marketing has named Jamie Mann as director of the company’s Carolina office. Mann will head the expansion into the Carolina market, bringing a suite of tools and services to the area. He had previously been part of Riteway’s South Carolina sales team. “We are highly confident that Jamie will be […]
Posted inMarketing News, Corporate Store News, Northeast
Giant Food Debuts New Campaign Focused On Local Impact
Landover, Maryland-based Giant Food has debuted its new brand campaign, “Find Your Local.” Its theme calls attention to Giant’s commitment to the communities it serves across areas of educational programs, partnerships and product offerings. Running through the end of 2023 and featuring four vignettes from real shoppers – Marcellus, Isabelle, Diane and Courtney, the spots highlight the […]
Posted inMarketing News, Executive News, Northeast
Weis Markets Promotes Bauman To Director Of Marketing
Sunbury, Pennsylvania-based Weis Markets has promoted Amanda Bauman to director of marketing. Her responsibilities include the oversight of the company’s loyalty marketing, data analytics, social media and digital marketing programs. Bauman succeeds Maria Rizzo, who was recently promoted to VP of marketing and advertising. To read the full story of Rizzo’s promotion from The Shelby Report, click […]
Posted inMarketing News, Executive News, Southwest
NuZee Promotes Franklin To SVP, Sales And Marketing
Plano, Texas-based NuZee, a producer and co-packer of single-serve coffee formats, has promoted Marie Franklin to SVP of sales and marketing. In her new role, she will be responsible for helping lead sales and marketing strategies within the company, including team management and driving revenue. NuZee carved out an expanded role to capitalize on Franklin’s expertise […]
Posted inMarketing News, Southeast, Wholesaler/Distributor News
Riteway Sales And Marketing Shares Company Promotions
Lakeland, Florida-based Riteway Sales and Marketing has announced new leadership changes in the company. Effective Jan. 1, Steve Critelli, EVP, will assume the role of president. Jim Hall will move from president to chairman and CEO of the organization. “As part of our succession plan of the company, we are elevating Steve to oversee the […]
Posted inOnline Grocery Technology, Marketing News, National
Survey Reveals Shoppers Struggle To Pay Their Grocery Bills
Swiftly has unveiled its “True Cost of a Grocery Shop” survey, gauging how shoppers’ food habits and behaviors are evolving in the face of rising inflation and costs. The survey found that current economic conditions are impacting nearly all consumers’ shopping habits, with more than two-thirds indicating that they are struggling to pay their grocery […]
Posted inMarketing News, National
Grow Same-Store Sales Without Increasing Costs
Sponsored content Utilize spare capacity on site by putting your investments to work As a grocer, the majority of your costs are related to your goods sold, location, maintenance and labor. When factoring in all these costs, opening or acquiring a new store can amount to anywhere from $1 million in small markets to more […]
Posted inMarketing News, Southeast
Market Force Shares Report On Holiday Inflation Prices
Consumers are faced with price inflation at the grocery store this holiday season. Atlanta-based Market Force surveyed more than 2,000 of them about their experience and satisfaction with major grocery brands across the country. More than 50 percent of consumers say that inflation has changed their spending at the grocery store, with about a third saying […]
Posted inExecutive News, Marketing News, National
Flashfood Appoints Schenck To Board Of Directors
Flashfood has appointed Jordan Schenck, co-founder and chief revenue officer of Sunwink, to the company’s board of directors. The appointment brings the number of Flashfood board members to five. Schenck joins Flashfood board members Josh Domingues, Rob Gierkink, James McCann and Chuck Templeton. Schenck is a global consumer food marketing leader and brings expertise and experience in building sustainability-focused brands […]
Posted inProduce News, Marketing News, Southeast
Duda Farm Fresh Foods Begins ‘Snacktoberfest’ Sweepstakes
Oviedo, Florida-based Duda Farm Fresh Foods has begun the “Snacktoberfest” sweepstakes. The promotion seeks to increase the consumption of fresh cut celery among shoppers and highlight the company’s brand, Dandy, as consumers shop for groceries through seasonal recipe inspiration, nutrition information, a list of fall activities and a chance to win one of three prize packs. “Snacking is […]