Plano, Texas-based Frito-Lay has announced a partnership with LULAC National Educational Service Centers Inc. to support a digital literacy program and improve the technological abilities of Latino families in eight markets this year. The program will create learning environments for parents and children of disadvantaged households through skills, resources and tools needed for digital literacy. According to […]
Category: Marketing News
Posted inMarketing News, Southeast
FMS Solutions Acquires Retail Financial Services
Fort Lauderdale, Florida-based FMS Solutions has acquired Retail Financial Services. Founded in 2005, RFS provides accounting, tax preparation and tax planning services to independent grocers and other multi-site retail customers. The acquisition represents the third add-on for FMS since partnering with Heritage. Acquiring RFS adds a new tax preparation and planning service offering, enabling FMS to […]
Posted inMarketing News, Executive News, Southwest
Ben E. Keith Foods Names Lakotas As VP Of Marketing
Fort Worth, Texas-based Ben E. Keith has hired Aimee Lakotas as VP of marketing. She joined the company on Sept. 7. A 25-year marketing veteran with experience in strategic marketing and brand building, Lakotas will report to David Werner, SVP, independent sales and marketing. “Ben E. Keith Foods continues to grow in a highly competitive marketplace and […]
Posted inH-E-B, Independent Store News, Marketing News, Southwest
H-E-B’s Helping Heroes Initiative Honors First Responders In Texas
As part of its 18th Annual Helping Heroes initiative, thousands of Plano, Texas-based H-E-B employees honored and celebrated first responders across the state for their service. Helping Heroes is a companywide initiative that reinforces H-E-B’s commitment to emergency personnel and allows H-E-B employees to give back and engage in a day of service at fire, […]
Posted inOnline Grocery Technology, Marketing News, National
Study Finds Consumers Embrace Online, In-Store Shopping Habits
Acosta has previewed results of its “Online Grocery Landscape Report,” a shopper insights study on the attitudes and preferences surrounding online grocery shopping habits. Acosta conducted the research in June through its proprietary Shopper Community with input from more than 750 grocery shoppers across a range of age groups, behaviors and preferences. The research found […]
Posted inSupply Chain News, Marketing News, National
Survey Finds Consumers Shifting Grocery Purchasing Behaviors
Nearly half of Americans feel like they can’t afford their previous lifestyle and 76 percent of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey […]
Posted inOnline Grocery Technology, Marketing News, National
Study Shows Prices Per Item Dipped As Basket Quantities Grew
Incisiv and Wynshop have revealed the findings from their State of Digital Grocery Performance Scorecard for July. Compared to June, the average price of an item in a digital basket decreased by $0.2 and the average basket size increased by 1.8 percent. The report is available for download on Grocery Doppio, an independent source of grocery insights […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]
Posted inCorporate Store News, Marketing News, Southwest
Natural Grocers Promotes Anniversary With Coupons, Giveaways
Lakewood, Colorado-based Natural Grocers, a family-operated organic and natural grocery retailer in the U.S., is celebrating its 67th anniversary Aug. 18-20. Customers are invited to a three-day celebration offering savings, prizes and giveaways. Sixty-seven years ago, Margaret and Phillip Isely went door-to-door in Golden, Colorado, educating their neighbors about nutrition and handing out samples of homemade whole grain bread. […]
Posted inMarketing News, Center Store, Southeast
Bush’s Offers Pantry Organization Session With The Home Edit
Knoxville, Tennessee-based Bush’s Beans and professional organizing service The Home Edit are helping fans of the show transition into a mealtime routine with Bush’s Sidekicks. Through the Bush’s Sidekicks and The Home Edit Pantry Sweepstakes, the partners are offering fans the chance to win a personal, in-home organization session with The Home Edit team and virtually […]
Posted inMarketing News, Dairy News, West
Yoplait, Box Tops Partner For Elementary School Library Renovation
Yoplait and Box Tops for Education recently helped with a library renovation at Dolores Huerta Elementary School in Lennox, California. Yoplait and Box Tops for Education identified the school through the work of Principal Maria Castellanos, who is dedicated to ensuring that all students at the school have an opportunity to thrive, even through the […]
Posted inPrivate Label Brands, Marketing News, National
Catalina Identifies Top Private Brand Categories On The Move
With rising inflation and ongoing supply chain issues continuing to unsettle consumers, Catalina is tracking the sales impact on grocery retailers’ private and store brands. Private brand categories showing the biggest gains year to date through July 17, per Catalina’s Shopper Intelligence Platform, include baking mixes (up 40 percent), soup (up 17 percent), prepared foods (up 12 percent), […]
Posted inOnline Grocery Technology, Marketing News, Southwest
Symphony RetailAI: Omnichannel Shoppers Key To Growth
Dallas-based Symphony RetailAI has announced the findings of an analysis of nearly 600 million shopper transactions to determine the impact of today’s omnichannel grocery shopper. A key finding is that online household penetration reaches 6.4 percent, up 60 percent from pre-pandemic levels, and households that shop both in-store and online are growing at a rate of 10 […]
Posted inMarketing News, Southwest
Alpha Co. Joins PepsiCo.’s Juntos Crecemos Platform
Alpha Co. Marketing & Media, co-founded in 2019 by Juan Pablo Osorio, has announced its participation in PepsiCo’s Juntos Crecemos platform. The company has been working with the Houston community to help local Spanish speakers better reach their market. Juntos Crecemos “Together We Grow” is a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías, by addressing foundational challenges and supporting […]
Posted inMarketing News, Corporate Store News, West
Stater Bros. Announces Marketing Partnership With Toyota Arena
Ontario, California-based Toyota Arena has announced a partnership with Stater Bros. Markets. Guests of the arena will soon be able to experience the new branding of the North Patio, which will include live concerts featuring local bands and up-and-coming professional talent. “We are thrilled to welcome Stater Bros. Markets as a partner to Toyota Arena,” said […]
Posted inOnline Grocery Technology, Marketing News, West
Save A Lot, RangeMe Partner To Drive Product Innovation
Saint Ann, Missouri-based Save A Lot announced a partnership with RangeMe, a product discovery and sourcing platform, to scale the grocer’s sourcing efforts for new, innovative products. “Save A Lot is a limited assortment, hometown value grocer. That means we are laser focused on providing convenience, value and quality products for everyone who walks through our doors,” said […]
Posted inOnline Grocery Technology, Marketing News, National
Online Grocery Sales For Month Total $7.2B
Total U.S. online grocery sales in June climbed 6 percent year over year to $7.2 billion. For the second quarter, eGrocery posted $22.4 billion in sales, a gain of 1 percent compared to 2021, according to the Brick Meets Click/Mercatus Grocery Shopping Survey from June 29-30. “Inflation and COVID are creating cross-currents in the market as higher […]
Posted inMarketing News, National
Study Finds Online Grocery Shoppers Spend More But Struggle Financially
According to the dunnhumby Consumer Trends Tracker, U.S. online grocery shoppers spend more, are less loyal and struggle more financially. Omnichannel shoppers spend 1.5 times more on groceries than in-store only shoppers but spread their dollars between up to two times as many different retailers. In addition, households that shop online are 6 percent more […]
Posted inMarketing News, Southeast
Catalina Launches ‘Ultimate Pricing And Promotion Inflation Guide’
St. Petersburg, Florida-based Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for CPG Marketers” to help navigate current economic challenges. According to the guide, brand loyalty is being challenged like never before, as more people change their shopping behavior by looking for lower-priced alternatives, including store brands, and seeking more promotions and discounts. […]
Posted inMarketing News, Bashas', West
Bashas’ Stores To Hold Pop-Up Hiring Event May 21
Bashas’ Family of Stores is holding pop-up hiring events May 21 at all of its grocery stores in Arizona and New Mexico, in addition to its distribution center in Chandler. On this day, each location will have a welcome table with signage and a table for on-the-spot interviews so that managers can hire job applicants immediately. […]