Iselin, New Jersey-based Allegiance Retail Services has unveiled a new marketing campaign for its Foodtown banner with the message “Quality Meals Begin at Foodtown” to express the brand’s commitment to offering fresh perishables, quality products, and exceptional service. The campaign is aimed to provide confidence to shoppers, knowing when they choose to shop Foodtown, they will […]
Category: Marketing News
Posted inMarketing News, Amazon Fresh, Home Page Slider, Southeast, Whole Foods
Acosta Study Reports Consumer Pandemic Shopping Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest research report, “The Lingering Impact of COVID-19 on U.S. shoppers.” The report examines U.S. shoppers’ behavior nearly two years into the pandemic. According to Acosta’s research, 68 percent of today’s consumers are currently shopping online […]
Posted inMarketing News, Home Page Slider, National
IRI Thought Leaders To Reveal New Research During Upcoming Webinars
IRI has announced new thought leadership programs for the upcoming weeks in its latest version of Next Week Now, a compilation of activities, announcements and events. Upcoming IRI thought leadership activity includes: CPG Growth Leaders Webinar – IRI’s Krishnakumar “KK” Davey and Cara Loeys, along with Boston Consulting Group, will present findings from IRI’s 10th annual […]
Posted inMarketing News, Albertsons, Home Page Slider, West
Navigator Sales And Marketing Names Fujimoto As COO
Navigator Sales and Marketing has named Steve Fujimoto as COO for the company. He was most recently COO at Superior Grocers, leading the operations, marketing and buying teams. Prior to this role, Fujimoto was VP of retail operations for the Portland division of Albertsons. Fujimoto’s background is broad, with 39 years in the industry holding […]
Posted inAmazon Fresh, Home Page Slider, Marketing News, Southeast, Whole Foods
Acosta Acquires OeP To Reach Amazon Customers
Jacksonville, Florida-based Acosta has acquired OeP, a best-in-class agency focused on providing white glove services to clients across multiple categories and increasing brand presence and ROI on the world’s largest e-commerce platform, Amazon. The combination of Acosta and OeP provides clients with an end-to-end suite of digital commerce services that enable them to maximize business on […]
Posted inMarketing News, Albertsons, Home Page Slider, Southeast
CitrusAd Hires Williamson As SVP Of Client Development
St. Petersburg, Florida-based CitrusAd has hired Mark Williamson as SVP of client development, marking a change in career paths from retailer to supplier side. Over the last 10 years, Williamson has built and scaled retail media programs inside two multinational retailers, Sam’s Club and Ahold Delhaize USA. Empowered as an intrapreneur at both, Williamson converted […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, Midwest
AdAdapted Expands Executive Team With O’Keefe, Sukenic
Ann Arbor, Michigan-based AdAdapted, a shopping list marketing and insights platform for CPG brands, agencies and retailers, has hired Joshua Sukenic as VP and general manager of AdAdapted Direct and Alison O’Keefe as general manager of retail partnerships. The addition of Sukenic and O’Keefe highlight AdAdapted’s continued emphasis on expanding into new business verticals and […]
Posted inMarketing News, Amazon Fresh, Home Page Slider, National, Whole Foods
In-store Retail Sales Rise To Pre-pandemic Levels, Reports NPD
The steady, gradual growth of e-commerce dramatically accelerated during the pandemic, elevating the amount consumers spent shopping online to almost equal the amount consumers spent in stores. Now, with brick-and-mortar stores open across the U.S., online revenue growth is slowing down. At the same time, physical store sales have increased, rising to 64 percent of […]
Posted inMarketing News, Home Page Latest News, Southeast
Acosta To Acquire Premium Retail Services, Broaden Omnichannel Reach
Jacksonville, Florida-based Acosta, an integrated sales and marketing services provider, has signed a definitive agreement to acquire Premium Retail Services, a provider of tech-enabled retail merchandising, in-store sales and training, advanced analytics, and other purpose-built solutions for omnichannel retail. The acquisition represents another step forward in Acosta’s commitment to provide a suite of progressive service offerings. […]
Posted inMarketing News, Albertsons, Corporate Store News, Home Page Slider, West
Albertsons Cos. Launches New Retail Media Network
Boise, Idaho-based Albertsons Cos. Inc. has launched Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s growing network of shoppers. With retail media networks rapidly reshaping the advertising space across the consumer media sector, Albertsons Media Collective, led by Kristi Argyilan, Albertsons Cos.’ SVP […]
Posted inMarketing News, Home Page Slider, Southeast
Catalina, Coupon Bureau Partner On New Standard In Coupon Security
In partnership with the Association of Coupon Professionals and the Coupon Bureau, St. Petersburg, Florida-based Catalina will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security GS1 US (AI) 8112 in both digital and paper formats. This new 8112 standard will enable real-time validation of coupon offers at […]
Posted inMarketing News, Home Page Slider, National
Research Highlights Permanence Of Sustainability-Marketed Products
The NYU Stern Center for Sustainable Business and IRI recently partnered to expand on research from the 2021 Sustainable Market Share Index, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods. Highlights from the latest research include: Growth through the COVID-19 pandemic In the face of unprecedented CPG growth in 2020 (+11 percent […]
Posted inMarketing News, Home Page Slider, National, The Kroger Co.
84.51° Delves Into Shifting Consumer Habits
A new kind of shopper has emerged in the wake of last year’s unprecedented disruption – the hybrid shopper – and for brands setting their 2021 holiday strategies, now is the time to learn what makes them tick and why a personalized, omnichannel approach is essential to connecting with them. 84.51°, a retail data science, […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Examines Evolving Impact Of COVID-19 On Consumer Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest COVID-19 Shopper Insights report, COVID-19 Shopper Insights: Which Habits Are Sticking? The report examines pandemic-related shopping behaviors that are continuing to impact the CPG industry as COVID-19 evolves. According to Acosta’s research, about 45 percent of […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta: Multicultural Shoppers Have Growing Influence In Grocery Retail
Jacksonville, Florida-based Acosta has released its second “The Why? Behind The Buy: Multicultural Shopper Insights” report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying power, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry. According to Acosta’s research, online grocery shopping among all shopper groups […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Acquires Impact Group, Launches Impact NSS and Acosta | Berg
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the CPG industry, has acquired Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. As a result of the acquisition, Acosta will launch two new sub-brands: Impact NSS and Acosta | […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Signs Definitive Agreement To Acquire Impact Group
Acosta, a global integrated sales and marketing services provider in the consumer-packaged goods industry, has signed an agreement to acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. By bringing the two companies together, Acosta is creating the industry’s preeminent sales […]
Posted inFood Service News, Home Page Slider, Marketing News, Southeast
Acosta And The Core Group Form Core Foodservice
Acosta, an integrated sales and marketing services company, and The Core Group, a foodservice sales agency, have created an agency focused on providing solutions for the foodservice industry’s new operating environment. Core Foodservice will bring together industry-leading capabilities from both Acosta and The Core Group, creating an organization designed to meet the requirements of new […]
Posted inMarketing News, Home Page Slider, National
NCS Finds Consumers Increase Spending On Barbecue-Related Products
U.S. consumers purchased barbecue-related consumer packaged goods items at a faster rate this past April than they did over the same period in 2019, according to new analysis from NCSolutions, a company for improving advertising effectiveness for the CPG ecosystem. Also, consumers spent more on a range of barbecue-focused products this April compared to March. NCSolutions found that […]
Posted inMarketing News, Home Page Slider, National
Webinar: Strategies For CPG Revenue Growth In Inflationary Environment
The CPG industry is undergoing significant price inflation, driven by increased demand, out-of-stocks and a reduction in promotions and premiumization. To support CPG manufacturers and retailers as they navigate this evolving environment, IRI has released a new research report, “Revenue Growth in an Inflationary Environment.” IRI also will host a webinar on this topic at 1 p.m. […]