Social distancing restrictions put in place due to COVID-19 have dramatically impacted consumer eating habits. COVID Dining Journey: Eating at Home and Away From Home, a new report from Acosta, explores the notable increase in consumers’ preference for at-home dining and provides predictions on eating trends post-COVID. Acosta’s research found 92 percent of families plan to […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, Southeast
Acosta’s FrontLine Marketing @Home Changes Product Sampling
COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer-packaged goods industry. What’s more, 36 percent of shoppers don’t plan to sample products in-store post-pandemic, according to Sampler research. FrontLine Marketing, a consumer marketing and merchandising activation company and division of Acosta, has launched the FrontLine Marketing @Home program, […]
Posted inMarketing News, Home Page Slider, Southeast
New Acosta Report Explores Rise In Frozen Foods During COVID-19
Consumer priorities changed significantly when COVID-19 hit the U.S. last year. As the country adjusted to social distancing restrictions, consumers’ heavy reliance on home cooking led to major shifts in grocery shopping trends. The Pandemic-Fueled Growth of Frozen Foods, a new report from Jacksonville, Florida-based Acosta details the recent increase in frozen food sales due to evolving consumer […]
Posted inMarketing News, Home Page Slider, Southeast
New Acosta Report Looks At Pandemic Effects On Consumer Groups
It has been more than a year since COVID-19 restrictions were put into place in the U.S., and consumer shopping habits have changed dramatically. In COVID Consumer Journey: Passive to Panic, a new report from Jacksonville, Florida-based Acosta, an integrated sales and marketing provider in the consumer-packaged goods (CPG) industry, breaks down changes in shopping […]
Posted inMarketing News, Home Page Slider, Southwest
Traditional Promotions Not Sustainable For Building Customer Loyalty
Symphony RetailAI, a global provider of integrated AI-powered marketing, merchandising and supply chain solutions for fast moving consumer goods (FMCG) retailers and manufacturers, has released “Personalized Promotions: The Key to Bigger Baskets and More Frequent Trips,” in partnership with Retail Systems Research. In the paper, RSR revealed that 64 percent of retail winners say that “increased price […]
Posted inMarketing News, Home Page Slider, National
IRI And BCG Release 2020 U.S. CPG Growth Leaders List
IRI and Boston Consulting Group have published their ninth annual CPG study revealing that the total CPG industry grew roughly 10.4 percent in 2020. This significantly outpaced the prior three-year compound annual growth rate (CAGR) of 1.8 percent due to COVID-related shifts in consumer shopping and consumption behavior. The report also predicts how consumer trends […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta: Shoppers Plan To Keep Some Habits Post-COVID
Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, has released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and […]
Posted inMarketing News, Home Page Slider, Northeast
CitrusAd Attracts Executives To Support Global Retail Media Growth
New York, New York-based CitrusAd, a self-serve, e-commerce advertising platform, has ramped up an entrenched team to deliver ROI for retailers, brands and their agencies. Three of the most recently hired include Mike Pisula, formerly with Xaxis, and two former Criteo executives, Colleen Cassin and Christina Fonseca. They follow Dana Concepcion, SVP of media sales at CitrusAd, whose move from Criteo […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Appoints Socia As EVP Of Business Development
Acosta, an integrated sales and marketing services provider in the consumer-packaged goods industry, has appointed Kelly Socia as EVP of business development for North America, effective Feb. 3. Socia brings nearly 20 years of experience working with CPG companies and retailers across sales, marketing, e-commerce, and data and analytics. In this role, she will lead […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, Southwest
Walmart Expands Vision, Renames Media Business
Bentonville, Arkansas-based Walmart has shared an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s ability to accelerate the connection between brands and its 150 million weekly customers. Walmart Connect is creating ways for partners to be top of […]
Posted inMarketing News, Home Page Slider, Southwest
DMA Solutions Unveils Marketing Matters Webinar Topics
Dallas, Texas-based DMA Solutions has announced the January and February discussion topics and dates for its Marketing Matters webinars, with more to be announced throughout the year. DMA Solutions’ growing webinar series plans to cover a variety of topics that are both informative and discussion based. Dan’l Mackey Almy, president and CEO of DMA Solutions, and […]
Posted inMarketing News, Home Page Slider, Southwest
Brookshire’s, Super 1 Foods Partner With ULM Athletics
University of Louisiana Monroe Athletics and Tyler, Texas-based Brookshire Grocery Company (BGC), a regional grocery store company with more than 180 locations and 10 throughout the Monroe area, have agreed to a new partnership that will bring the Warhawks brand into stores and the homes of fans and shoppers. Brookshire’s and Super 1 Foods will […]
Posted inMarketing News, Home Page Slider, National
Nielsen’s Bases Releases Top 25 List Of Breakthrough Innovations
Bases, a Nielsen global consumer business, has released its 2020 U.S. Bases Top 25 Breakthrough Innovations List. While COVID-19 will have an enduring and profound impact on the CPG industry, one thing that cannot be overlooked is the role that innovation plays today and in the new normal that emerges. Consumer needs and priorities are […]
Posted inMarketing News, Home Page Slider, Northeast
CitrusAd Unleashes Banner X For Grocery E-Commerce
CitrusAd has unleashed Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of e-commerce product […]
Posted inMarketing News, Home Page Latest News, Shelby Originals, Southeast
Profile: Meet Melissa Fulmore-Hardwick With Acosta
The Shelby Report and The Grocery Group together present this series, People to Watch, to focus on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Melissa Fulmore-Hardwick, VP of IT enterprise applications for Acosta. Tell me a little bit about you and what […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National
Destini Global And Inmar Intelligence Expand Digital Coupon Capabilities
Destini Global, a leader in CPG data solutions, has expanded its marketing offering for emerging brands with distribution capabilities to Inmar Intelligence’s Digital Retailer Network. Inmar Intelligence, a data-driven technology-enabled services company, provides access to a nationwide retailer network with over 100 million shoppers across grocery, dollar and drug channels. In the two companies’ partnership, Destini’s self-service coupon publisher will now integrate directly […]
Posted inHome Page Slider, Marketing News, Southeast
Acosta Expands Executive Leadership Team To Accelerate Growth
Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the CPG industry, has appointed Brian Wynne as its new CEO. Wynne is working closely with Darian Pickett, who will remain with the company and assume the role of CEO of Acosta’s North American Sales Agency. This change will allow the company to accelerate its […]
Posted inMarketing News, Home Page Slider, National
Vibenomics, Kroger Team Up To Expand Audio Advertising In Stores
Indianapolis-based Vibenomics, a location-based audio out-of-home advertising and experience company, has entered into a multi-year relationship with Kroger, the nation’s largest supermarket retailer. Vibenomics will expand its audio OOH advertising marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards. This will […]
Posted inHome Page Slider, Marketing News, National
FMI Emerge Ownership Transitions To Emerge Network LLC
FMI -The Food Industry Association recently announced the transition of ownership of its FMI Emerge program to Emerge Network LLC, a woman-owned small business led by former FMI Emerge Director Julie Pryor. FMI Emerge, a supportive educational, networking and business building community, has helped numerous growing brands achieve success by reaching their distribution and growth […]
Posted inGelson's, Home Page Slider, Marketing News, West, Year In Review - 2020
WEST: Gelson’s Introduces New Customer Rewards Program
Gelson’s has introduced a new rewards program where customers can earn points for every dollar they spend. With four different tiers (Foodie, Gourmet, Connoisseur, Epicure) come different perks, such as free items, Gelson’s brand BOGO events, a percentage off of whole store events and first to market samplers. Instacart is also integrated into the program, […]