To provide support for families with children in the hospital, Midan Marketing employees cooked and served meals to residents of Charlotte, North Carolina’s Ronald McDonald House Charities, featuring product donated by Midan clients. From April 11-15, the company’s team members cooked about 150 dinners at the Charlotte Ronald McDonald House. Each meal featured an entrée […]
Category: Marketing News
Posted inProduce News, Marketing News, Northeast
Ocean Spray Promotes Cranberries Through New Brand Campaign
Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]
Posted inMarketing News, Northeast
Weis Markets Launches Annual Paws For Pets Program
Sunbury, Pennsylvania-based Weis Markets has launched its 14th annual Paws for Pets program, a company-wide initiative that collects donations for local animal shelters and rescue organizations. Through the end of May, customers can round up or give $1, $3, $5 or $10 donations at the register or self-checkout. Additionally, customers can give online at the […]
Posted inMarketing News, Bashas', West
Bashas’ To Commemorate Navajo Police Officers Day May 13
Arizona-based Bashas’ Diné Markets will honor the commitment and dedication of the Navajo Nation law enforcement community with complimentary treats on May 13 for Navajo Police Officer’s Day. The nine grocery stores on the Navajo Nation will serve free pumpkin cookies and donuts from their bakeries, as well as free 12-oz. coffees and 24-oz. soft […]
Posted inMarketing News, Northeast
Think Shopper
Sponsored Content Shoppers are busy. Shoppers are tired. And shoppers are discouraged by the rising cost of feeding their families. Their journey starts at home, in the office, in the school pick up line, etc., thinking about what is for dinner, where to shop and how far a paycheck can be stretched. Are retailers thinking […]
Posted inMarketing News, Deli News, Southwest
Van’s Kitchen To Observe National Egg Roll Day June 10
Dallas-based Van’s Kitchen, an egg roll manufacturing brand, will celebrate its fourth annual National Egg Roll Day on June 10, commemorating 36 years of creating egg rolls since its founding in 1986. Van’s Kitchen is a certified woman and minority-owned business that produces millions of egg rolls each year. In honor of the holiday, Van’s […]
Posted inMarketing News, Northeast
Allegiance Retail Services’ Gomes Shares Insights At NJFC Event
At the 2022 New Jersey Food Council Trade Relations Conference, Jacqueline Gomes, RDN for Allegiance Retail Services and its Foodtown banner stores, was featured on a panel with three other industry experts. Gomes shared her insights and perspective on “Better for you…A Conversation on Health & Wellness in a post-COVID World.” “Consumers want to continue […]
Posted inCoborn's, Grocery Store Equipment, Marketing News, Midwest, Packaging News
Coborn’s, MessageWrap Continue Partnership With New Campaign
MessageWrap has unveiled its newest campaign with Midwest grocer Coborn’s. Since partnering in 2016, Coborn’s pioneered the integration of cashiers and printed conveyor belt covers to prompt conversations at checkout. Additionally, the grocer developed the following MessageWrap printed conveyor belt cover best practice use cases: Shopper loyalty promotions on the checkout conveyor belt, including Coborn’s […]
Posted inPackaging News, Amazon Fresh, Marketing News, Northeast, Whole Foods
Pastene Announces Brand Refresh With New Packaging Labels
Canton, Massachusetts-based Pastene has announced a brand refresh celebrating family meals and traditions that includes new labels, a tagline and a refreshed logo. The updates represent a new look to the company’s iconic yellow and red packaging, but the ingredients remain the same. “A lot has changed over the years, but through it all, we’ve always […]
Posted inPackaging News, Marketing News, Southeast
Wesson Oil Introduces Brand Refresh Featuring Updated Packaging
Memphis, Tennessee-based Wesson and its new owner, Richardson International, a global leader in agriculture and food processing, is breathing new life into the 123-year-old brand with a refreshed look inspired by Wesson’s history. The new look will begin to appear on grocery shelves in May. “We’ve acquired a renowned brand, a good plant run by great […]
Posted inMarketing News, Southeast
The Fresh Market Launches Free Food Sweepstakes For Loyalty Members
Greensboro, North Carolina-based The Fresh Market’s has launched its “Win Free Fresh Food and More for One Year” sweepstakes. The grocer is inviting guests to “sign up and save” through June 28 as each transaction a loyalty member makes will count as an entry to win. The Fresh Market will select 160 members, one from each store, to be […]
Posted inProduce News, Marketing News, Southeast
Dole Launches Astrology-Based Salad Recipe Series
Beyond ingredient variety, nutritional value, taste and ease of preparation, Charlotte, North Carolina-based Dole Food Company Inc. has added another selection criteria to the 12 recipes featured during its “Healthier by Dole” salad recipe series in May: the alignment of the stars. The produce leader has released a dozen original recipes linked to the specific astrological […]
Posted inProduce News, Marketing News, West
California Avocado Extends Advertising Campaign
The California Avocado Commission is extending its advertising campaign – “the best avocados have California in them.” This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados,” and audio and other ads that call out the play on words in their tag lines. Consumer media is targeted to […]
Posted inMarketing News, West
Stater Bros. Markets Partners With LAFC For Advertising Campaign
San Bernardino, California-based Stater Bros. Markets has partnered with the Los Angeles Football Club and LAFC star Christian Torres. Through this partnership, Stater Bros. Markets will bring the excitement of soccer to stores and communities in Southern California, beginning with the 2022 Major League Soccer season. “It was important to us that we teamed up […]
Posted inMarketing News, Southeast
The Fresh Market Offering Special Items For Mother’s Day May 8
Greensboro, North Carolina-based The Fresh Market is promoting itself as the “one-stop-shop destination” by offering guests special items and values this Mother’s Day, May 8. “Mother’s Day should be all about making sure mom feels loved, and we want to help families make the most of the day,” said Dan Portnoy, chief merchandising officer at The […]
Posted inOnline Grocery Technology, Marketing News, Northeast
ChaseDesign Reports Shoppers Eager To Return To In-Store Experiences
According to analysis of new research from Skaneateles, New York-based ChaseDesign, the category growth design agency, retailers need to make digital investments in their stores to attract and retain returning shoppers. Eighty-five percent of customers will do more in-store shopping in 2022 than last year, up from the 79 percent reporting increased visits in 2021. Factors driving this return […]
Posted inThe Kroger Co., Corporate Store News, Marketing News, Midwest
Kroger To Host Spring Hiring Event April 30 To Fill 23K Roles
Cincinnati, Ohio-based The Kroger Co. will hold a spring hiring event April 30 – the grocer’s third nationwide hybrid hiring event. The Kroger Family of Companies is hiring for 23,000 open roles across all departments, including retail, e-commerce, manufacturing, supply chain, merchandising, logistics, corporate, pharmacy and healthcare roles. The event will have virtual interviews and on-site interviews […]
Posted inSnacks Brands, Marketing News, Midwest
Haribo Establishes National Gummi Bear Day For 100th Anniversary
Rosemont, Illinois-based Haribo is celebrating the 100th birthday of its iconic Goldbears gummi bears by creating an official annual holiday, National Gummi Bear Day, on April 27. In partnership with the National Day Calendar, the holiday will be celebrated yearly to commemorate the gummi bears. “We’re excited to establish National Gummi Bear Day on April 27 in celebration of Haribo Goldbears’ 100th birthday,” said Jeff Schoenfield, director […]
Posted inMarketing News, Albertsons, Home Page Slider, West
How Retailers Can Help Your Company Get A Sales Lift
Sponsored Content From the early ages of advertising, such as 1950’s “You’ll be lovelier each day with Pink Camay” soap commercial, 1970’s “Mikey Likes It” Life cereal, to “I’m Lovin it” by McDonalds, consumer products brand strategies today are certainly more diverse – multi sectoral with more opportunities that drive competition. The strength of strategies […]
Posted inMarketing News, Home Page Slider, National
IRI Research Finds Spring Holiday Gatherings Will Return Despite Inflation
According to new research from IRI, consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals. For this new research, IRI tracked price activity on a representative range of food and beverage products and surveyed […]