Harris Teeter has introduced Aisle Adventures, an initiative designed to transform everyday grocery shopping into a journey of discovery.
The program spotlights new, seasonal and trending items across departments, encouraging customers to discover products that will soon be on their shopping lists. Content will be shared across social media, influencer partnerships and customer participation, with new “adventures” shared multiple times each month.
“This initiative celebrates the joy of discovery that makes shopping at Harris Teeter unique,” said Danna Robinson, director of corporate affairs and customer relations. “With Aisle Adventures, we’re giving our customers fresh inspiration every time they walk through our doors or engage with us online.”
Harris Teeter has partnered with The Holderness Family, digital content creators, who will debut original content capturing the “treasure hunt” feeling at the heart of Aisle Adventures. Customers are invited to share their own finds by tagging @harristeeter and using the hashtag #AisleAdventures.
The program launched June 15 across Harris Teeter’s digital and social channels.
About Harris Teeter
Harris Teeter is a wholly‑owned subsidiary of The Kroger Co., headquartered in Matthews, North Carolina. The company employs 36,000 people and operates more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.