Harris Teeter has introduced Aisle Adventures, an initiative it hopes will turn everyday grocery shopping into a time of discovery for shoppers.
The program spotlights new, seasonal and trending items across departments, encouraging customers to discover products that soon may be on their shopping lists.
Content will be shared across social media, influencer partnerships and customer participation, with new “adventures” shared multiple times each month.
“This initiative celebrates the joy of discovery that makes shopping at Harris Teeter unique,” said Danna Robinson, director of corporate affairs and customer relations. “With Aisle Adventures, we’re giving our customers fresh inspiration every time they walk through our doors or engage with us online.”
Harris Teeter has partnered with The Holderness Family, digital content creators, to debut original content capturing the “treasure hunt” feeling at the heart of Aisle Adventures. The program launched June 15.
Customers are invited to share their own finds by tagging @harristeeter and using the hashtag #AisleAdventures.
About Harris Teeter
Harris Teeter is a wholly‑owned subsidiary of The Kroger Co., headquartered in Matthews, North Carolina. The company has 36,000 employees and operates more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.