Hy-Vee stores are supporting the country’s military veterans and active-duty service members through several Hy-Vee Homefront initiatives, part of the company’s broader celebration of America 250.
Starting May 1, Hy-Vee customers can round up their purchases to the nearest dollar throughout May to support organizations that serve veterans, active-duty service members and their families.
The American Red Cross, Honor Flight Network, Hope for the Warriors, Operation First Response and the Puppy Jake Foundation are the beneficiaries. Hy-Vee will match customer contributions up to $100,000.
Free breakfast offerings
From 6-10 a.m. every Wednesday in May, veterans and active-duty service members are invited to get a free coffee at Hy-Vee stores that have hot food service.
In addition, from 6-10 a.m. May 20, Hy-Vee stores that have the food service will offer veterans and active-duty service members a free, buffet-style breakfast that includes items such as eggs, biscuits and gravy and hashbrowns.
Care packages
In late May, Hy-Vee is partnering with the United Service Organizations, commonly known as the USO, to distribute 5,000 hygiene kits to support deploying and active-duty service members throughout the Midwest.
Long-standing commitment
Established in 2013, Hy-Vee Homefront has donated more than $3.8 million to nonprofits that serve veterans, active-duty service members and their families.
The Hy-Vee Homefront initiative also includes the company’s Veterans Day Breakfast every November, funding for Honor Flights, special benefits and incentives for employees who are veterans or active-duty service members.
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