Giant Eagle Inc. has selected Ibotta as its exclusive provider of digital promotions across its 200-plus supermarkets and digital platforms.
The partnership represents a significant step forward in Giant Eagle’s “Because It Matters” business strategy, a multi-year plan centered on delivering better everyday value and a modernized shopping experience for its communities.
By integrating with the Ibotta Performance Network, Giant Eagle will provide its customers with a larger, curated gallery of digital offers that increases both the quantity and relevance of available savings compared to previous offerings.
For consumer packaged goods brands, the transition offers a more efficient, high-impact path to reach one of the most loyal grocery audiences in the country through a single, verified digital channel that delivers measurable outcomes at scale.
Justin Weinstein, Giant Eagle EVP and chief merchandising and marketing officer, said the partnership advances the retailer’s commitment to its shoppers.
“At Giant Eagle, our ‘Because It Matters’ strategy is our promise to prioritize what truly matters to our guests: quality, service and meaningful value,” Weinstein said.
“Partnering with Ibotta allows us to deliver on that promise by providing our shoppers with hundreds of high-quality, brand-name promotions accessible anytime on the groceries they buy most. This transition to the Ibotta Performance Network ensures our customers have access to the industry’s most robust and relevant offer gallery, strengthening the overall value our customers can realize by shopping at Giant Eagle.”
The Ibotta Performance Network gives retailers and publishers access to eight times the number of national CPG offers compared to leading competitors, providing daily savings to their customers.
The model gives CPG brands a performance-based approach where they pay only when a promotion results in a verified sale. In joining the network, Giant Eagle becomes part of an elite group of partners that includes Walmart, Instacart, DoorDash and Uber, among others.
Bryan Leach, Ibotta CEO and founder, said Giant Eagle’s value-focused approach aligns with the company’s mission.
“Giant Eagle has always prioritized delivering maximum value for its shoppers, which is why it’s regarded so highly not only in its local market, but among all grocery retailers nationwide,” Leach said.
“By moving to an exclusive partnership with Ibotta, Giant Eagle is providing CPG brands with a streamlined, powerful platform to drive incremental growth while helping families save on the products that matter most to them.”
Ibotta’s technology will power the digital rewards that help Giant Eagle and Market District customers lower the cost of their grocery bills. Shoppers can expect the new, expanded offer sets to begin rolling out across Giant Eagle’s digital footprint in the coming months.
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