Giant Eagle Inc. has selected Ibotta as the provider of digital promotions across its 200-plus supermarkets and platforms.
The partnership represents a step forward in the Pittsburgh, Pennsylvania-based grocer’s “Because It Matters” business strategy, a multi-year plan centered on delivering better everyday value and a modernized shopping experience.
By integrating with the Ibotta Performance Network, Giant Eagle will provide customers with a larger, curated gallery of digital offers that increases the quantity and relevance of available savings.
For consumer packaged goods brands, the transition offers a more efficient, high-impact path to reach one of the most loyal grocery audiences in the country through a single, verified digital channel.
“Partnering with Ibotta allows us to deliver on that promise by providing our shoppers with hundreds of high-quality, brand-name promotions accessible anytime on the groceries they buy most,” said Justin Weinstein, Giant Eagle EVP and chief merchandising and marketing officer.
“This transition to the Ibotta Performance Network ensures our customers have access to the industry’s most robust and relevant offer gallery, strengthening the overall value our customers can realize by shopping at Giant Eagle.”
The network gives retailers and publishers access to eight times the number of national CPG offers compared to leading competitors, providing daily savings to customers.
The model gives CPG brands a performance-based approach where they pay only when a promotion results in a verified sale. In joining the network, Giant Eagle becomes part of a group of partners that includes Walmart, Instacart, DoorDash and Uber, among others.
“Giant Eagle has always prioritized delivering maximum value for its shoppers, which is why it’s regarded so highly not only in its local market, but among all grocery retailers nationwide,” said Bryan Leach, Ibotta CEO and founder.
“By moving to an exclusive partnership with Ibotta, Giant Eagle is providing CPG brands with a streamlined, powerful platform to drive incremental growth while helping families save on the products that matter most to them.”
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