Save‑A‑Lot has launched a Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in-store.
The campaign highlights a key point of difference from other national grocery chains: Save‑A‑Lot cuts meat fresh in‑store. At stores nationwide, trained meat cutters prepare select beef and pork products daily.
“At Save‑A‑Lot, we know customers are looking for ways to put quality meals on the table while managing rising grocery costs,” said Katie Kobus, VP of marketing.
“This campaign is designed to drive better visibility to how we offer outstanding value to customers. Since our stores don’t typically have meat counters, customers don’t often know that their meat is cut fresh in‑house, which allows us to deliver freshness, convenience and value all in one place.”
The campaign is anchored by a commercial extending across social, in‑store and other digital channels.
About Save‑A‑Lot
Founded in 1977, Save‑A‑Lot is the largest independently-owned and -operated value‑focused grocery store chain in the U.S., with about 650 stores in 29 states.
The St. Louis, Missouri-based company offers private label brands, national products, USDA‑inspected meat, farm‑fresh fruits and vegetables and other non‑food items.