Stop & Shop is bringing back its free ice cream event this July in addition to offering $1 deals in categories across the store to help customers put easy, affordable meals on the table.

The ice cream giveaway is in celebration of National Ice Cream Day, Sunday, July 19. Stop & Shop will be giving away a free 1.5-quart container of Stop & Shop brand ice cream to customers who check in at in-store Savings Station kiosks from Friday, July 17, through Thursday, July 23, while supplies last. They will receive a digital coupon in their Stop & Shop Go Rewards account for their free ice cream.

The giveaway is good at the company’s more than 350 stores in Connecticut, Massachusetts, Rhode Island, New York and New Jersey. Customers can choose from any of the 15 store brand flavors, including Vanilla, Vanilla Bean, French Vanilla, Vanilla Fudge, Cookies & Cream, Strawberry, Moose Tracks, Chocolate, Mint Chocolate Chip, Coffee, Chocolate Chip, Neapolitan, Light Vanilla, Light Chocolate and Light Cookies & Cream.

Value commitment

Stop & Shop is “reinforcing its commitment to value” with a large selection of $1 and under deals in nearly every aisle, including fresh produce, snacks, beverages and household items, the Quincy, Massachusetts-based grocer said.

The Dollar Deal items will rotate each week from Friday, July 10, through Thursday, Aug. 16, and will be marked with sales tags across aisles and display cases. Key items will be merchandised in dedicated bins.

Also selling for $1 are snacks and treats like Swedish Fish and Sour Patch Kids theater boxes, Pringles Grab & Go cans, freshly baked jumbo cookies and Hershey’s chocolate bars and marshmallows for s’mores.

Dollar beverage options include Gatorade, Powerade, Poland Spring sparkling water and Lipton drinks.

Reflecting its communities, nulticultural products also are included in the Dollar Deals, such as Goya beans, coconut water and Maria and Palmerita cookies.

Beyond food, shoppers can find items like paper towels, bath tissue, dish soap, Crest toothpaste and Oral-B toothbrushes for $1 or less.

Meaningful savings

“At Stop & Shop, we know our customers are looking for meaningful savings and ways to make their budgets stretch further, especially during the busy summer months,” said Roger Wheeler, president of Stop & Shop, an Ahold Delhaize USA company. “From free ice cream – which was one of our most popular free item offers last year and something we’re excited to bring back for our shoppers – to Dollar Deals that offer savings of up to 68 percent on hundreds of items throughout our aisles, we’re committed to delivering real value and reinforcing Stop & Shop as a place shoppers can count on to help them save.”

The Dollar Deals will be shoppable online throughout the four-week promotion for customer convenience.

Related: Stop & Shop Reduces Prices On Products Across NJ, NY Stores

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