Stop & Shop has lowered prices on products across nearly every department, including national brands and private label items, at its stores in New Jersey and New York.
The price reductions focus on customer favorites, including New York-specific items such as pick-your-own bagels from the Stop & Shop Bakery, Acme Smoked Salmon and Nathan’s Famous hot dogs.
Stop & Shop has now lowered prices at more than 350 stores throughout five states, including Connecticut, Massachusetts and Rhode Island.
The initiative is part of the company’s broader, multi-year transformation strategy announced in May 2024, which includes lower prices, store remodels and a renewed focus on the in-store customer experience.
“With affordability a top priority for families today, delivering meaningful savings with lower prices on thousands of items across our stores in New York and New Jersey marks an important milestone in our broader strategy,” said Roger Wheeler, president of Stop & Shop.
“We know how important every dollar is, and this investment in everyday value helps customers save on products they buy the most, while continuing to deliver quality, convenience and a great in-store experience.
“We’ve remained steadfast in making this significant investment in prices for our local customers, even as broader economic uncertainties persist.”
Price reductions
Customers can find the new price reductions in store with yellow tags. Examples include:
- Nathan’s Beef Franks (eight count) – $5.79 (28 percent decrease from $7.99);
- Beef Top round London broil – was $10.79/lb., 7.99/lb. (26 percent less);
- Fresh baked bagel (one) –0.99 (23 percent decrease from $1.29); and
- Stop & Shop whole rotisserie chicken – was $7.99, 6.99 (13 percent less).
In February, Stop & Shop announced lower prices on chicken at all New Jersey and New York stores under the “More Cluck for Your Buck” promotion.
[RELATED: Stop & Shop Lowers Chicken Prices In CT, NJ, NY]
Additional savings opportunities
Stop & Shop highlighted several other ways shoppers can save:
- In-store savings stations – Kiosks allow customers to activate weekly digital coupons and personalized offers without a smartphone. On May 30, customers who check in will receive a free 8-ounce package of Stop & Shop Natural Sliced Cheese.
- Weekly sales – Includes more than 10,000 items.
- Deal lock – Low prices on hundreds of items for several weeks.
- Meal deals – Family-friendly offers featuring a protein on sale plus free items to complete a meal for four.
- Compare and save – Private brands including Stop & Shop brand, Nature’s Promise and Taste of Inspirations.
[RELATED: Stop & Shop Rolls Out Savings Station Kiosks To All Stores]
For independent grocers
According to Stop & Shop, independent grocers in the Northeast – many of whom operate on thinner margins and lack the same scale for supplier negotiations – may need to double down on service differentiation, local sourcing and community ties to compete.
Independents should also review their pricing on impacted categories such as rotisserie chicken, deli, baked goods and packaged meats to ensure they remain competitive on key traffic-driving items.