Stop & Shop has lowered prices on products across almost every department, including national brands and private label products, at its New York and New Jersey stores.
The price reductions focus on customer favorites, including New York-specific items such as pick-your-own bagels from the Stop & Shop Bakery, Acme Smoked Salmon, and Nathan’s Famous hot dogs.
With this latest effort, Stop & Shop has now implemented lower everyday prices at more than 350 store locations throughout Massachusetts, Rhode Island, Connecticut, New York and New Jersey. The initiative is part of the company’s broader, multi-year transformation strategy announced in May 2024, which includes lower prices, store remodels, and a renewed focus on the in-store customer experience.
“With affordability a top priority for families today, delivering meaningful savings with lower prices on thousands of items across our stores in New York and New Jersey marks an important milestone in our broader strategy,” said Roger Wheeler, president of Stop & Shop.
“We know how important every dollar is, and this investment in everyday value helps customers save on products they buy the most, while continuing to deliver quality, convenience, and a great in-store experience. We’ve remained steadfast in making this significant investment in prices for our local customers, even as broader economic uncertainties persist.”
Price reductions
Customers can find the new price reductions in store with yellow tags highlighting the new everyday price versus the previous price. Examples include:
- Nathan’s Beef Franks (8 ct.) – was 7.99,5.79 (28 percent decrease);
- Beef Top round London broil – was 10.79/lb., 7.99/lb. (26 percent decrease);
- Fresh baked bagel (1 ct.) – was 1.29, 0.99 (23 percent decrease); and
- Stop & Shop whole rotisserie chicken – was 7.99, 6.99 (13 percent decrease).
In February, Stop & Shop announced lower everyday prices on chicken at all its New York and New Jersey stores under the “More Cluck for Your Buck” promotion.
[RELATED: Stop & Shop Lowers Chicken Prices In CT, NJ, NY]
Additional savings opportunities
Stop & Shop highlighted several other ways shoppers can save:
- In-store savings stations – Kiosks in every store allowing customers to activate weekly digital coupons and personalized offers without a smartphone. On May 30, customers who check in will receive a free 8-ounce package of Stop & Shop Natural Sliced Cheese.
- Weekly sales – More than 10,000 items on sale every week.
- Deal lock – Locks in low prices on hundreds of items for several weeks.
- Meal deals – Family-friendly offers featuring a protein on sale plus free items to complete a meal for four.
- Compare and save – Private brands including Stop & Shop brand, Nature’s Promise and Taste of Inspirations.
[RELATED: Stop & Shop Rolls Out Savings Station Kiosks To All Stores]
For independent grocers
The latest price reductions from Stop & Shop continue a pattern of aggressive corporate chain investment in everyday low pricing across the Northeast. Independent grocers in New York and New Jersey — many of whom operate on thinner margins and lack the same scale for supplier negotiations — may need to double down on service differentiation, local sourcing and community ties to compete. Independents should also review their own pricing on impacted categories such as rotisserie chicken, deli, baked goods and packaged meats to ensure they remain competitive on key traffic-driving items.