Stop & Shop has reduced prices on chicken at all its stores in Connecticut, New Jersey and New York, with the price reductions taking effect before the Big Game.
The lower prices apply to a range of products from national brands like Perdue and Bell & Evans to private brands like Stop & Shop’s Nature’s Promise. In 2025, about 1.47 billion chicken wings were consumed for the Big Game, according to the National Chicken Council.
“With game day right around the corner and chicken tenders and wings among the most popular snacks, this felt like the perfect time to deliver meaningful savings for our local customers,” said Roger Wheeler, president of Stop & Shop.
“These lower prices on chicken are here to stay, and we’re proud to help our customers stretch their grocery budgets even further throughout the year – and to take another step towards delivering an even better shopping experience.”
Price reductions range up to 38 percent
Customers can identify the prices in-store through yellow tags and signage highlighting “More Cluck for Your Buck.” Price reductions include:
- Stop & Shop Brand Chicken Drum Value Pack: was $1.89/lb., now $1.29/lb. (38 percent decrease);
- Stop & Shop Brand Boneless Chicken Breast Value Pack: was $3.99/lb., now $2.99/lb. (29 percent decrease);
- Stop & Shop Brand Chicken Thigh Value Pack: was $1.89/lb., now $1.49/lb. (24 percent decrease);
- Perdue Chicken Drums: was $2.99/lb., now $2.49/lb. (18 percent decrease);
- Stop & Shop Brand Chicken Wing Value Pack: was $4.19/lb., now $3.59/lb. (15 percent decrease);
- Bell Evans Chicken Wings Tray Pack 1-lb.: was $6.99/lb., now $5.99/lb. (15 percent decrease);
- Bell Evans Boneless Chicken Breasts: was $11.99/lb., now $10.49/lb. (13 percent decrease);
- Perdue Chicken Tenders: was $7.29/lb., now $6.49/lb. (12 percent decrease); and
- Nature’s Promise Chicken Tenders: was $10.49/lb., now $9.49/lb. (10 percent decrease).
Prices and availability may vary by location.
Broader savings programs
Lowering prices on chicken is one of the ways Stop & Shop helps customers save. Additional opportunities include:
- In-Store Savings Stations located in every Stop & Shop allow customers to activate weekly digital coupons and personalized offers without needing a smartphone, internet access or computer. Each month, the Savings Station gives customers the opportunity to receive a free product. On Feb. 9, in celebration of National Pizza Day, all customers who check in at the Savings Station will receive a free jar of Stop & Shop Pizza/Pasta Sauce.
- Weekly sales feature more than 10,000 items on sale every week, offering consistent value throughout the store.
- Deal Lock locks in low prices on hundreds of items for several weeks at a time, providing price certainty and added savings.
- Meal Deals feature family-friendly offers with a protein on sale plus free items to complete a meal for four. For example, a taco dinner deal may include ground beef on sale, with customers receiving free taco seasoning, beans, shells and shredded cheese.
- Compare & Save allows customers to save on the same quality as national brands with Stop & Shop’s private brands, including Stop & Shop brand, Nature’s Promise and Taste of Inspirations.
In 2024, Stop & Shop launched a multi-year initiative focused on enhancing the customer experience through lower prices, store renovations and improved in-store service.
Headquartered in Quincy, Massachusetts, Stop & Shop is an Ahold Delhaize USA company. The grocer has some 50,000 employees and operates more than 350 stores throughout Connecticut, Massachusetts, New Jersey, New York and Rhode Island.
[RELATED: Stop & Shop Begins Price Reductions In Eastern MA Stores]