Simbe has appointed Claudia Molina as VP of client success, while two of the shelf intelligence company’s senior executives have taken on new industry roles with FMI, The Food Industry Association.
Molina joins the San Francisco-based company following leadership roles at Meta, JPMorgan and American Express, where she led customer strategy, operational transformation and enterprise growth initiatives. At Simbe, she will guide executive customer relationships, long-term success strategies and transformation programs as retailers expand physical AI to more locations.
“Physical AI offers an entirely new operating layer for retail,” said Brad Bogolea, CEO and co-founder of Simbe. “The opportunity extends beyond identifying what’s happening on a shelf. Trusted, real-time ground truth of the store enables retailers to orchestrate actions across channels. Claudia brings the strategic and enterprise experience to help our clients realize that value at scale.”
FMI committee roles
Caitlin Allen, SVP of market, has been appointed to FMI’s Daunting Data Dilemma Industry Task Force, where she will contribute to industry efforts focused on retail data quality, interoperability and real-time operational visibility. Benjamin Bond, SVP of strategy and client success, has joined FMI’s
Fresh Food Leadership Council, contributing to initiatives focused on improving forecasting, reducing food waste and increasing visibility in fresh operations.
Both areas represent growing challenges as retailers adopt AI, with the quality of AI-driven decisions depending on accurate data about product availability, location, pricing, promotions and inventory conditions inside physical stores.
“We’re pleased to welcome Caitlin Allen and Benjamin Bond to these important industry leadership roles, where their combination of retail expertise, technology leadership and operational perspective will strengthen the work of our committees,” said Doug Baker, VP of industry relations at FMI.
Simbe’s platform combines robotics, computer vision, RFID, fixed sensors, edge AI and enterprise software to create a continuously updated picture of store conditions. The company’s technology, including its Tally shelf-scanning robot, is deployed in thousands of locations in 10 countries.