Bakery News | The Shelby Report

Why Retailers Should Lean Into Sweet Baked Goods Right Now – Don’t Pull Back

JTM Foods CEO Monty Pooley sees green shoots in Q1 2026 and a category that rewards merchandising intensity — not retreat — in noisy conditions. The first quarter of 2026 brought what Monty Pooley calls “green shoots” to the sweet baked goods category – early indicators that, after a difficult 2025, conditions are improving for […]

Posted inBakery News, Executive News, Midwest, News

Rise Baking Co. Names Testa As Chief Commercial Officer

Rise Baking Co. has appointed Sarah Testa as chief commercial officer, leading its end-to-end commercial organization, setting strategic direction, driving market share growth and advancing initiatives that support long-term performance and a best-in-class customer experience. The announcement reflects Rise Baking Co.’s commitment to strengthening its customer partnerships as a leader in the bakery industry. Testa […]

Posted inBakery News, News, Southeast

Flowers Foods Expands Breakfast, Snacking Lineup For Five Brands

Flowers Foods Inc. is adding to its breakfast and snacking selection with new offerings from Canyon Bakehouse, Dave’s Killer Bread, Simple Mills, Tastykake and Wonder brands. The company’s new breakfast offerings span bagels, breakfast bars, English muffins, doughnuts, Danishes and pancake and waffle mixes. Snack additions include protein and snack bars, snack bites, crème filled […]

Posted inBakery News, Deli News, Midwest, News

Busch’s Debuts Catering Menu For Graduation, Summer Hosting

Busch’s Fresh Food Market is updating its catering menu to offer an expanded selection of hot foods, contemporary catering trays and artisanal baked goods from the store’s Bakehouse in Clinton, Michigan. The new menu, available May 4 in stores and online, also will feature themed meals such as barbecue, Italian and Mexican dishes, along with […]

Posted inBakery News, News, Southwest

Bimbo Bakeries USA Relocating Corporate Headquarters To Dallas

Bimbo Bakeries USA Inc. will relocate its corporate headquarters from Horsham, Pennsylvania, to Dallas, Texas. The move, announced April 22, should strengthen alignment across U.S. operations and support the company’s long-term growth strategy. Dallas’ central location and closer proximity to Grupo Bimbo’s global corporate office in Mexico City are among the factors in the decision, […]

Posted inBakery News, Featured News, National, News

Beyond Protein: Texture, Minis And Tang Are Reshaping In-Store Bakery

Consumer expectations are shifting from “healthy indulgence” to sensory experience – here is what is driving basket rings right now. In February, The Shelby Report outlined how protein-forward formulations, viral bakery moments and smart bake-off strategies were redefining the in-store bakery (ISB) in 2026. Three months later, those trends have not faded – they have […]

Posted inBakery News, Midwest, News

Rise Baking Co. Receives 20 Blue Ribbons At 2026 National Pie Championships

Rise Baking Co. received 20 Blue Ribbon awards at the 2026 American Pie Council (APC) National Pie Championships, held April 8-9 in Orlando. The commercial division competition drew hundreds of entries from bakers across the U.S. and Canada. They were judged on appearance, flavor, texture and overall appeal. Rise secured top honors across multiple categories, […]

Posted inBakery News, Featured News, News, Southeast

Winn-Dixie Wins Three First-Place Honors At National Pie Championship

Winn-Dixie took home three first-place blue ribbons during the American Pie Council National Pie Championship on April 8-9 in Orlando, Florida. The retailer’s winning entries spanned classic and specialty categories, including the 8-inch caramel apple pie, 8-inch caramel chocolate pecan pie and 11-inch apple lattice pie. The 8-inch caramel apple pie garnered its sixth blue […]