Grupo Bimbo has shared that 98 percent of its everyday consumption products – including breads, sweet baked goods, English muffins and bagels – now offer Positive Nutrition, meeting nutritional profiles within their categories. The achievement was detailed in the company’s Integrated Annual Report “Celebrating What Unites Us,” outlining progress of its sustainability strategy through 2025. […]
Category: Bakery News
The Shelby Report covers the bakery category for grocery retailers nationwide, from in-store bakery trends and artisan bread programs to packaged baked goods, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
See more bakery coverage in Focus on Fresh: Bakery.
Expert Article
Why Retailers Should Lean Into Sweet Baked Goods Right Now – Don’t Pull Back
JTM Foods CEO Monty Pooley sees green shoots in Q1 2026 and a category that rewards merchandising intensity — not retreat — in noisy conditions. The first quarter of 2026 brought what Monty Pooley calls “green shoots” to the sweet baked goods category – early indicators that, after a difficult 2025, conditions are improving for […]
Posted inBakery News, Executive News, Midwest, News
Rise Baking Co. Names Testa As Chief Commercial Officer
Rise Baking Co. has appointed Sarah Testa as chief commercial officer, leading its end-to-end commercial organization, setting strategic direction, driving market share growth and advancing initiatives that support long-term performance and a best-in-class customer experience. The announcement reflects Rise Baking Co.’s commitment to strengthening its customer partnerships as a leader in the bakery industry. Testa […]
Posted inBakery News, News, Southeast
Flowers Foods Expands Breakfast, Snacking Lineup For Five Brands
Flowers Foods Inc. is adding to its breakfast and snacking selection with new offerings from Canyon Bakehouse, Dave’s Killer Bread, Simple Mills, Tastykake and Wonder brands. The company’s new breakfast offerings span bagels, breakfast bars, English muffins, doughnuts, Danishes and pancake and waffle mixes. Snack additions include protein and snack bars, snack bites, crème filled […]
Posted inBakery News, Deli News, Midwest, News
Busch’s Debuts Catering Menu For Graduation, Summer Hosting
Busch’s Fresh Food Market is updating its catering menu to offer an expanded selection of hot foods, contemporary catering trays and artisanal baked goods from the store’s Bakehouse in Clinton, Michigan. The new menu, available May 4 in stores and online, also will feature themed meals such as barbecue, Italian and Mexican dishes, along with […]
Posted inBakery News, News, Southwest
Bimbo Bakeries USA Relocating Corporate Headquarters To Dallas
Bimbo Bakeries USA Inc. will relocate its corporate headquarters from Horsham, Pennsylvania, to Dallas, Texas. The move, announced April 22, should strengthen alignment across U.S. operations and support the company’s long-term growth strategy. Dallas’ central location and closer proximity to Grupo Bimbo’s global corporate office in Mexico City are among the factors in the decision, […]
Posted inBakery News, Featured News, National, News
Beyond Protein: Texture, Minis And Tang Are Reshaping In-Store Bakery
Consumer expectations are shifting from “healthy indulgence” to sensory experience – here is what is driving basket rings right now. In February, The Shelby Report outlined how protein-forward formulations, viral bakery moments and smart bake-off strategies were redefining the in-store bakery (ISB) in 2026. Three months later, those trends have not faded – they have […]
Posted inBakery News, Midwest, News
Rise Baking Co. Receives 20 Blue Ribbons At 2026 National Pie Championships
Rise Baking Co. received 20 Blue Ribbon awards at the 2026 American Pie Council (APC) National Pie Championships, held April 8-9 in Orlando. The commercial division competition drew hundreds of entries from bakers across the U.S. and Canada. They were judged on appearance, flavor, texture and overall appeal. Rise secured top honors across multiple categories, […]
Posted inBakery News, Featured News, News, Southeast
Winn-Dixie Wins Three First-Place Honors At National Pie Championship
Winn-Dixie took home three first-place blue ribbons during the American Pie Council National Pie Championship on April 8-9 in Orlando, Florida. The retailer’s winning entries spanned classic and specialty categories, including the 8-inch caramel apple pie, 8-inch caramel chocolate pecan pie and 11-inch apple lattice pie. The 8-inch caramel apple pie garnered its sixth blue […]
Posted inBakery News, National, News, Snacks Brands
Nestlé Toll House Adds Soccer-Themed Morsels, Cookie Dough To Shapes Line
Nestlé Toll House is expanding its “shapes” product platform with the nationwide launch of milk chocolate soccer ball morsels and chocolate chip cookie dough with soccer ball morsels. The limited-edition items are arriving at retail locations this month. The soccer ball morsels are sold in 9-ounce bags for an MSRP of $5.79, while the 14-ounce […]
Posted inBakery News, Center Store, National, New Products, News
Toufayan Bakeries Launches Seed Oil-Free Wraps Nationwide
Toufayan Bakeries, the Ridgefield, New Jersey-based family-owned bakery, has made its full line of seed oil-free wraps available nationally and on Amazon. The wraps, made with avocado oil in place of traditional seed oils, come in five varieties: Classic, Whole Wheat, Sundried Tomato, Garlic Pesto and Savory Spinach. The launch taps into growing consumer demand […]
Posted inBakery News, National, New Products, News
King’s Hawaiian Launches Ube Coconut Sweet Rolls Nationwide
King’s Hawaiian’s first limited-time flavor, Ube Coconut Sweet Rolls, is arriving at grocery shelves nationwide. Made with ube – a purple yam originating in the Philippines – and coconut milk, the rolls feature a lavender hue and sweet flavor often described as a blend of vanilla, coconut and pistachio. The product contains no artificial dyes […]
Posted inBakery News, News, West
Strictly From Scratch Rolls Out New Sweet Pastry Lineup For Wholesale
Strictly From Scratch, the Phoenix-based commercial bakery with a national wholesale reach, is launching a new lineup of sweet pastry items in 2026. The products span breakfast, dessert and special occasion categories and feature both trending ingredients and elevated takes on classic flavors. “Part of the longevity and the fun of our business is trying […]
Posted inBakery News, Featured News, National, News
Grupo Bimbo Named A Most Ethical Company For 10th Consecutive Year
Grupo Bimbo, the world’s largest baking company, has been recognized for the 10th straight year by Ethisphere as one of the World’s Most Ethical Companies. The 2026 class includes 138 companies from 17 countries and 40 industries. Ethisphere evaluates companies through its proprietary Ethics Quotient methodology, assessing ethics and compliance programs, organizational culture and governance […]
Posted inBakery News, News, West
Rise Baking Co. Expands UT Facility, Closes WA Plant
Rise Baking Co. is adding 115,000 square feet of manufacturing space to its facility in Pleasant View, Utah, as part of a network consolidation that includes shuttering its plant in Kent, Washington. The expansion, which is expected to create 170 new jobs, is slated for completion in 2026. The Pleasant View facility has operated since […]
Posted inBakery News, Midwest, National, News
Puratos To Acquire MI-Based Dawn Foods
Belgian bakery ingredients group Puratos has begun an agreement to acquire Jackson, Michigan-based Dawn Foods, bringing together two family-owned companies that have each operated in the professional bakery industry for more than a century. The combined company would connect Dawn Foods’ large-scale North American distribution with Puratos’ international subsidiary network, and pair Dawn’s application-focused creativity with […]
Posted inBakery News, Association News, National, News
ABA, Retail Bakers Of America, Baking Association Of Canada Announce Strategic Partnership
The American Bakers Association (ABA), Retail Bakers of America (RBA) and Baking Association of Canada (BAC) have signed a memorandum of understanding (MOU) to explore the formation of a strategic relationship. The arrangement will allow the three organizations to identify opportunities to enhance their collective service to the baking industry across North America. The cooperation […]
Posted inBakery News, National, News
Little Northern Bakehouse Launches New Gluten-Free Sourdough Line
Little Northern Bakehouse is expanding its lineup with two Sourdough Wide Slice Loaves debuting at Natural Products Expo West 2026, which is set for March 3-6 at the Anaheim (California) Convention Center. Made with a house-crafted gluten-free sourdough starter and sprouted ancient grains, these loaves bring sourdough character to full-sized, gluten-free sandwich bread designed for […]
Posted inBakery News, Executive News, Featured News, News, Southeast
Flowers Foods Promotes Lorge To Lead Simple Mills Unit
Michelle Lorge has been named president of the Simple Mills business of Thomasville, Georgia-based Flowers Foods Inc., the company announced March 2. Lorge succeeds Simple Mills founder and CEO Katlin Smith, who Flowers said “has made a personal decision to step down to spend more time with her family and on philanthropic interests, and will […]
Posted inBakery News, Association News, Dairy News, Deli News, Featured News, National, News
IDDBA Unveils Brand Refresh, Debuts New Tagline
The International Dairy Deli Bakery Association (IDDBA) underwent a brand refresh and is debuting its new tagline, “Thinking Outside the Aisle.” The refreshed brand reflects IDDBA’s evolution as the essential resource for dairy, deli and bakery professionals – honoring the strength of its perimeter-focused categories while embracing forward-looking leadership and innovation. IDDBA’s mission remains its […]