U.S. bakery sales have stalled at $49 billion. Brioche Gourmet’s Brian Gerraughty explains how premium brioche turns shopper splurges into basket growth.
Category: Bakery News
The Shelby Report covers the bakery category for grocery retailers nationwide, from in-store bakery trends and artisan bread programs to packaged baked goods, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
See more bakery coverage in Focus on Fresh: Bakery.
Posted inBakery News, Independent Store News, Marketing News, Northeast, Wegmans
Wegmans Marks 20 Years Of ‘Ultimate Chocolate Cake’ With $20 October Pricing
A company employee created the cake, which the grocer says is one of the most recognized and frequently requested cakes in the Wegmans Bakery lineup.
Posted inBakery News, National, New Products, News
Wonderbrands Launches Wonder AirCrisp, A Fresh Bakery Pull-Apart Built For The Air Fryer
Wonderbrands has introduced Wonder AirCrisp, which the Toronto-based baker calls the first fresh bakery product developed specifically for the air fryer. The pull-apart bread goes from soft to crisp in four minutes when prepared according to package directions and is launching exclusively in Ontario at select major grocery retailers. The product targets a gap Wonderbrands […]
Posted inBakery News, Association News, National
Bakers Bring Unified Industry Voice To Washington At 2026 Fly-In
The baking leaders took the industry’s new “Baking Feeds America” advocacy campaign to Capitol Hill.
Posted inBakery News, Association News, National
Hostage Negotiator To Keynote 2027 NextGenBaker Brunch
Attendees will learn from Mickey Bergman’s experiences, including how empathy can break stalemates, influence others and bridge vastly different perspectives.
Posted inBakery News, Featured News, Grocery Research, News
Perimeter Bakery Holds Up Better Than Center Store In Tough August
Though dollar sales were down versus the previous year, perimeter bakery generated $2 billion for five weeks ended Aug. 30.
Posted inBakery News, Corporate Store News, Northeast
Tops Adds Local Buffalo Bakery Items To Select Stores
The sweet treats began arriving in early September, marking Genevieve’s first collaboration with a large retailer.
Posted inBakery News, Independent Store News, Merchandising News, Midwest
Busch’s Oktoberfest To Return With New Sauerkraut Bread
Busch’s is launching a cross-department showcase of German foods, seasonal beers and store-made products, anchored this year by the house-made bread.
Posted inCorporate Store News, Bakery News, Deli News, Featured News, News, Produce News, Southeast
The Fresh Market Voted Best Grocery Store In USA Today 10Best
The North Carolina-based specialty grocer repeated its five-category sweep from last year.
Posted inEquipment & Technology, Bakery News, Deli News, Fresh Thyme, Meat/Seafood/Poultry, Midwest
Fresh Thyme Expands Afresh AI Usage After Deli Sales Lift
Afresh Production Planning will roll out in the deli, produce, meat and bakery departments after a deli test increased sales.
Posted inNews, Bakery News, Organic Natural, West
Dave’s Killer Bread Survey Finds Gen Z Most Focused On Organic
Almost seven in 10 Gen Zers, 69 percent, said it is important to them to purchase food labeled organic.
Posted inAssociation News, Bakery News, Dairy News, Deli News, Executive News, Featured News, National, News
New IDDBA President And CEO To Be Installed Sept. 8
Paul Ziemnisky joins the International Dairy Deli Bakery Association following five years with Dairy Management Inc.
Posted inBakery News, Aisle Watch, Center Store, National, News, Suppliers
Fall Flavors Return As Bakery Brands Roll Out 2026 Seasonal Lineups
The products, spanning donuts, snack cakes, bagels and English muffins, mostly began arriving in August and sell through autumn.
Posted inBakery News, Association News, National, News
ABA Honors 5 Lawmakers As Baking Industry Champions
The awards are given to lawmakers supporting policies that benefit commercial baking manufacturers.
Posted inExecutive News, Bakery News, Midwest, Snacks Brands
Legacy Bakehouse Names New CEO
The growing baker has named a new chief executive following capacity expansion and two bakery acquisitions since 2023.
Posted inBakery News, Food Service News, National, News
Europastry Acquires Highland Baking Co., Expanding U.S. Foodservice Footprint
Europastry has reached an agreement to acquire Highland Baking Co., a family-owned U.S. producer of premium breads for the foodservice channel. Highland Baking Co. will continue to operate under its current brand and management team. The transaction is expected to close in the second half of 2026, subject to customary closing conditions including regulatory approvals. […]
Posted inAssociation News, Bakery News, Dairy News, Deli News, National, News
What Grocers Should Be Focusing On Post-IDDBA
The trends from IDDBA 2026 point to several opportunities for independent grocers from expanded offerings to permissible indulgence.
Posted inBakery News, News, Northeast
Rise Baking Co. To Acquire Jimmy’s Gourmet Bakery
Rise Baking Co. has entered into a definitive agreement to acquire New Jersey-based Jimmy’s Gourmet Bakery, a manufacturer of premium cookies and baked goods known for its innovative product development, eye-catching packaging and strong retail partnerships nationwide. Consummation of the acquisition is targeted for Q3 2026, subject to customary closing conditions. Jimmy’s Gourmet Bakery has […]
Posted inBakery News, News, Southeast
Nature’s Own Taps John Cena As ‘Breaducator’ For Brand Refresh
John Cena is helping the company introduce a new simple recipe and brand refresh across its entire portfolio.
Posted inGrocery Research, Bakery News, Dairy News, Deli News
Acosta Group: National Brands, Private Label Lift Fresh Together
New Acosta Group research presented at IDDBA 2026 shows fresh shoppers use national brands and private label differently by category, occasion and value.