Europastry has reached an agreement to acquire Highland Baking Co., a family-owned U.S. producer of premium breads for the foodservice channel. Highland Baking Co. will continue to operate under its current brand and management team. The transaction is expected to close in the second half of 2026, subject to customary closing conditions including regulatory approvals. […]
Category: Bakery News
What Grocers Should Be Focusing On Post-IDDBA
The trends from IDDBA 2026 point to several opportunities for independent grocers from expanded offerings to permissible indulgence.
Rise Baking Co. To Acquire Jimmy’s Gourmet Bakery
Rise Baking Co. has entered into a definitive agreement to acquire New Jersey-based Jimmy’s Gourmet Bakery, a manufacturer of premium cookies and baked goods known for its innovative product development, eye-catching packaging and strong retail partnerships nationwide. Consummation of the acquisition is targeted for Q3 2026, subject to customary closing conditions. Jimmy’s Gourmet Bakery has […]
Nature’s Own Taps John Cena As ‘Breaducator’ For Brand Refresh
John Cena is helping the company introduce a new simple recipe and brand refresh across its entire portfolio.
Acosta Group: National Brands, Private Label Lift Fresh Together
New Acosta Group research presented at IDDBA 2026 shows fresh shoppers use national brands and private label differently by category, occasion and value.
At IDDBA, St Pierre Turns Up The Heat With First Limited-Edition Bun
St Pierre debuts its first limited-edition Spicy Brioche Buns at IDDBA and makes the data case for why brioche is poised to become a $1 billion category.
Alton Brown At IDDBA 2026: Four Forces Reshaped Food
Alton Brown told an IDDBA 2026 audience that four cultural forces reshaped food and that grocery’s fresh departments can rebuild the human connection shoppers crave.
Noah Brings Storytelling, Trust And Hard Truths To IDDBA 2026
Surprise IDDBA 2026 General Session speaker Trevor Noah urged dairy, deli and bakery pros to lead with authentic voice, resist trend-chasing and reconnect with shoppers as people first.
