St Pierre debuts its first limited-edition Spicy Brioche Buns at IDDBA and makes the data case for why brioche is poised to become a $1 billion category.
Category: Bakery News
The Shelby Report covers the bakery category for grocery retailers nationwide, from in-store bakery trends and artisan bread programs to packaged baked goods, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
See more bakery coverage in Focus on Fresh: Bakery.
Posted inAssociation News, Bakery News, Dairy News, Deli News, National, News
Alton Brown At IDDBA 2026: Four Forces Reshaped Food
Alton Brown told an IDDBA 2026 audience that four cultural forces reshaped food and that grocery’s fresh departments can rebuild the human connection shoppers crave.
Posted inGrocery Research, Bakery News, Dairy News, Deli News, Featured News, National, News
Noah Brings Storytelling, Trust And Hard Truths To IDDBA 2026
Surprise IDDBA 2026 General Session speaker Trevor Noah urged dairy, deli and bakery pros to lead with authentic voice, resist trend-chasing and reconnect with shoppers as people first.
Posted inGrocery Research, Bakery News, Dairy News, Deli News, Featured News, National, News
3 Forces Reshaping Dairy, Deli, Bakery; 5 Ways To Win
According to new IDDBA 2026 data shared by Anne-Marie Roerink on the show floor, a majority of shoppers can be persuaded to spend more.
Posted inAssociation News, Bakery News, Dairy News, Deli News, News
What Attendees Can Find On The IDDBA Show Floor
IDDBA 2026 offers a look at clean‑label ingredients and globally inspired menu items that can help fresh perimeter departments stand out.
Posted inAssociation News, Bakery News, Dairy News, Deli News, News, Southeast
IDDBA Show Returns To Orlando With New Experiences, Top Speakers
More than 10,000 industry professionals from 40-plus countries are expected to attend IDDBA, with over 1,000 exhibiting companies on the floor.
Posted inGrocery Research, Bakery News, Dairy News, Deli News, Featured News, Meat/Seafood/Poultry, National, News, Produce News
Circana, FMI Webinar: Digital Demand Reshapes Fresh Food Shopping
Fresh food sales are navigating a complex consumer landscape shaped by gas price pressures, affordability concerns and accelerating e-commerce adoption, according to insights shared during a recent webinar hosted by Circana and FMI. The online session, “Fresh Perspectives: Demystifying Demand in the Digital Age,” brought together Jonna Parker, VP of fresh foods at Circana; Kelly […]
Expert Article
The Fresh Bakery Renaissance: Why In-Store Bakeries Are Grocery’s Secret Weapon In 2026
Fresh FMI data shows the in-store bakery is one of grocery’s strongest growth engines — and a clear roadmap for retailers heading into 2026. The in-store bakery is having a moment. According to FMI’s Power of Foodservice at Retail 2025 report, in-store bakery sales reached $21 billion in the 52 weeks ending Aug. 9 — […]
Posted inBakery News, News, Northeast, Wegmans
Wegmans’ Bakery Department Free Of Artificial Colors, Flavors, Preservatives
Wegmans Food Markets has shared that every product found within its in-store bakeries meets its “Food You Feel Good About” standard, meaning all bakery items are made without artificial colors, dyes, flavors or unnecessary preservatives. The milestone caps an effort that began in 2016, when Wegmans first removed trans fats and high fructose corn syrup […]
Posted inBakery News, National, News
Bimbo Bakeries USA Tops Forbes Best Employers List
Bimbo Bakeries USA has been named the No. 1 company in the food and beverage category on Forbes’ list of America’s Best Employers for Company Culture 2026, presented in collaboration with Statista. Bimbo also ranked among the top 50 employers overall. America’s Best Employers for Company Culture 2026 were identified through an independent survey of […]
Posted inBakery News, National, News
Grupo Bimbo’s Bakery Portfolio Meets ‘Positive Nutrition’ Standards
Grupo Bimbo has shared that 98 percent of its everyday consumption products – including breads, sweet baked goods, English muffins and bagels – now offer Positive Nutrition, meeting nutritional profiles within their categories. The achievement was detailed in the company’s Integrated Annual Report “Celebrating What Unites Us,” outlining progress of its sustainability strategy through 2025. […]
Expert Article
Why Retailers Should Lean Into Sweet Baked Goods Right Now – Don’t Pull Back
JTM Foods CEO Monty Pooley sees green shoots in Q1 2026 and a category that rewards merchandising intensity — not retreat — in noisy conditions. The first quarter of 2026 brought what Monty Pooley calls “green shoots” to the sweet baked goods category – early indicators that, after a difficult 2025, conditions are improving for […]
Posted inBakery News, Executive News, Midwest, News
Rise Baking Co. Names Testa As Chief Commercial Officer
Rise Baking Co. has appointed Sarah Testa as chief commercial officer, leading its end-to-end commercial organization, setting strategic direction, driving market share growth and advancing initiatives that support long-term performance and a best-in-class customer experience. The announcement reflects Rise Baking Co.’s commitment to strengthening its customer partnerships as a leader in the bakery industry. Testa […]
Posted inBakery News, News, Southeast
Flowers Foods Expands Breakfast, Snacking Lineup For Five Brands
Flowers Foods Inc. is adding to its breakfast and snacking selection with new offerings from Canyon Bakehouse, Dave’s Killer Bread, Simple Mills, Tastykake and Wonder brands. The company’s new breakfast offerings span bagels, breakfast bars, English muffins, doughnuts, Danishes and pancake and waffle mixes. Snack additions include protein and snack bars, snack bites, crème filled […]
Posted inBakery News, Deli News, Midwest, News
Busch’s Debuts Catering Menu For Graduation, Summer Hosting
Busch’s Fresh Food Market is updating its catering menu to offer an expanded selection of hot foods, contemporary catering trays and artisanal baked goods from the store’s Bakehouse in Clinton, Michigan. The new menu, available May 4 in stores and online, also will feature themed meals such as barbecue, Italian and Mexican dishes, along with […]
Posted inBakery News, News, Southwest
Bimbo Bakeries USA Relocating Corporate Headquarters To Dallas
Bimbo Bakeries USA Inc. will relocate its corporate headquarters from Horsham, Pennsylvania, to Dallas, Texas. The move, announced April 22, should strengthen alignment across U.S. operations and support the company’s long-term growth strategy. Dallas’ central location and closer proximity to Grupo Bimbo’s global corporate office in Mexico City are among the factors in the decision, […]
Posted inBakery News, Featured News, National, News
Beyond Protein: Texture, Minis And Tang Are Reshaping In-Store Bakery
Consumer expectations are shifting from “healthy indulgence” to sensory experience – here is what is driving basket rings right now. In February, The Shelby Report outlined how protein-forward formulations, viral bakery moments and smart bake-off strategies were redefining the in-store bakery (ISB) in 2026. Three months later, those trends have not faded – they have […]
Posted inBakery News, Midwest, News
Rise Baking Co. Receives 20 Blue Ribbons At 2026 National Pie Championships
Rise Baking Co. received 20 Blue Ribbon awards at the 2026 American Pie Council (APC) National Pie Championships, held April 8-9 in Orlando. The commercial division competition drew hundreds of entries from bakers across the U.S. and Canada. They were judged on appearance, flavor, texture and overall appeal. Rise secured top honors across multiple categories, […]
Posted inBakery News, Featured News, News, Southeast
Winn-Dixie Wins Three First-Place Honors At National Pie Championship
Winn-Dixie took home three first-place blue ribbons during the American Pie Council National Pie Championship on April 8-9 in Orlando, Florida. The retailer’s winning entries spanned classic and specialty categories, including the 8-inch caramel apple pie, 8-inch caramel chocolate pecan pie and 11-inch apple lattice pie. The 8-inch caramel apple pie garnered its sixth blue […]
Posted inBakery News, National, News, Snacks Brands
Nestlé Toll House Adds Soccer-Themed Morsels, Cookie Dough To Shapes Line
Nestlé Toll House is expanding its “shapes” product platform with the nationwide launch of milk chocolate soccer ball morsels and chocolate chip cookie dough with soccer ball morsels. The limited-edition items are arriving at retail locations this month. The soccer ball morsels are sold in 9-ounce bags for an MSRP of $5.79, while the 14-ounce […]