Gonnella Baking Co. has acquired Lineage Manufacturing LLC, a producer of frozen dough products, in a move that significantly expands Gonnella’s manufacturing footprint and strengthens its national supply-chain capabilities. As part of the transaction, Gonnella will continue operating a 50,000-square-foot manufacturing facility located within Lineage’s cold-storage campus in Centralia, Washington. The site operates as Gonnella […]
Category: Bakery News
The Shelby Report covers the bakery category for grocery retailers nationwide, from in-store bakery trends and artisan bread programs to packaged baked goods, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
See more bakery coverage in Focus on Fresh: Bakery.
Posted inBakery News, West, Wholesaler/Distributor News
Strictly From Scratch Marks 30 Years, Eyes Growth In 2026
Strictly From Scratch, a Phoenix-based commercial bakery specializing in sweet and savory breads and pastries for wholesale distribution, celebrated its 30th anniversary in 2025. The company is now positioning itself for expanded capacity and new product categories heading into 2026. The bakery, founded in 1995 by Rudy DePaola, has grown into the largest niche commercial […]
Posted inBakery News, Hannaford Supermarkets, News, Northeast
Hannaford Partners With Local Bakery On Holiday Bread
Hannaford Supermarkets is celebrating the holiday season by partnering with Fireking Baking Co., a Massachusetts bakery, to offer an exclusive, limited-edition specialty bread in all 188 stores. Baked by Fireking Baking Co. in Braintree, Massachusetts, the White Chocolate Cranberry Boule blends white chocolate and cranberries for a seasonal treat designed for holiday gatherings and gifts. One […]
Posted inBakery News, News, Southeast
Dave’s Killer Bread Launches Supreme Sourdough
Dave’s Killer Bread, the organic bread brand for Flowers Foods, is launching Supreme Sourdough loaf in West Coast markets to meet consumer demand. The organic loaf is made with an authentic starter and a special double-fermentation process. It is rolled in the brand’s signature Good Seed topping and sliced thick. Similar to other Dave’s Killer […]
Posted inBakery News, Albertsons, Deli News, News, West
Afresh Introduces AI-Powered Fresh Solutions In Albertsons’ Stores
Afresh has completed the nationwide rollout of its Fresh Replenishment solution across the bakery and deli departments at all Albertsons Cos. stores. This technology has been implemented in the retailer’s bakery, deli, meat, seafood and produce departments. Afresh’s technology applies patent-pending AI and data modeling to align Albertsons Cos.’ ordering, inventory and demand understanding for […]
Posted inBakery News, National, News, Packaging News, Snacks Brands
Lay’s Potato Chips Begins Brand Redesign With New Packaging, Recipes
Lay’s Potato Chips, a PepsiCo brand, has begun the largest redesign in its nearly 100-year history, aiming to showcase how its chips are made with real potatoes and announce it is removing artificial flavors and colors in the U.S. Lay’s works with more than 100 family-owned farms across North America, and PepsiCo sources crops and […]
Posted inBakery News, News, Southeast
Flowers Foods Adds High-Protein Loaf, Sourdough To Product Lineup
Flowers Foods has added a new higher-protein loaf to its Nature’s Own Life lineup and expanded its Dave’s Killer Bread portfolio to include Supreme Sourdough. The company said the additions meet growing consumer interest in higher-protein foods and better-for-you sourdough loaves. They are part of a broader rollout that also includes Nature’s Own Perfectly Crafted […]
Posted inBakery News, News, Southeast
Flowers Foods Appoints Scaglione As CFO
D. Anthony Scaglione has been named chief financial officer of Flowers Foods, effective Jan. 1, succeeding Steve Kinsey, who will retire at year-end and serve in an advisory role for a period of time to ensure a smooth transition. In his new role, Scaglione will guide the company’s financial strategy and oversee its treasury, investor relations, […]
Posted inBakery News, News, Southeast
Little Debbie Celebrates 40 Years Of Christmas Tree Cake
Collegedale, Tennessee-based McKee Foods, the maker of Little Debbie snacks, is celebrating the 40th anniversary of the Little Debbie Christmas Tree Cake. Known for its signature yellow cake, creme filling and red and green sprinkles, the Little Debbie Christmas Tree Cake has grown from a limited holiday offering into a seasonal symbol. “For 40 years, […]
Posted inBakery News, News, Southwest
Mission Foods Adds Zero Net Carbs Spinach Tortillas To Product Lineup
Mission Foods has expanded its better-for-you product line with Zero Net Carbs Spinach Tortillas. The soft taco-sized tortillas offer flavor and nutrition for consumers seeking low-carb choices that don’t affect taste. Whether following a keto diet, supporting a GLP-1 lifestyle, looking to lower net carbs consumption or add more nutrient-dense foods to a diet, Mission […]
Posted inBakery News, Midwest, News
Lewis Bakeries Expands Portfolio With Better Way Protein Bread
Lewis Brothers Bakeries, a family company founded in 1925, has expanded its Better Way product line with protein bread. “Consumers today expect more from their food,” said Karsten Short, SVP of marketing, innovation and commercialization. “They want options that support their goals without compromising the enjoyment of the breads and recipes they love, and Better […]
Posted inBakery News, Independent Store News, Natural Grocers, News, Organic Natural, Southwest
Natural Grocers Expands Private-Label Brand With Organic Tortillas
Organic grocery retailer Natural Grocers has added Natural Grocers Brand Organic Tortillas to its private-label brand. Made in New Mexico using traditional techniques, the four additions to the company’s house brand are certified organic, non-GMO, kosher and made without hydrogenated fats, flour-bleaching agents or chemical dough conditioners. Customers can choose from a range of sizes, from […]
Expert Article
Beyond The Bite: Evolving The Sweet Snacking Category
The Shelby Report recently sat down with Monty Pooley, president and CEO, and Chris Tirone, chief marketing and innovation officer of JTM Foods LLC, to discuss the company’s role in the evolving sweet snack category. What pivotal moments in JTM’s history positioned it to become a leader in the sweet snacking category? Pooley: Our journey […]
Posted inBakery News, Executive News, Midwest, News
J. Skinner Baking Appoints New CEO, Chief Commercial Officer
J. Skinner Baking, a U.S. bakery manufacturer, has appointed David Kowal as CEO and David Meltzer as chief commercial officer. The appointments mark a significant milestone in the company’s growth, reflecting its commitment to service, innovation and distribution expansion. Headquartered in Omaha, Nebraska, J. Skinner Baking is a manufacturer of artisanal pastries and ready-to-eat baked […]
Posted inBakery News, Executive News, News, Southeast
Flowers Foods Begins Planned CFO Transition
Flowers Foods Inc. has shared that after 36 years of service, including the last 18 as CFO, Steve Kinsey plans to retire at the end of 2025. The company has begun a search for Kinsey’s successor with a leading executive search firm. Following his retirement, Kinsey is expected to continue to serve in an advisory […]
Posted inBakery News, News, West
CaliBagels Inc., Thomas’ Brand Partner To Launch Deli Style Bagel Chips
CaliBagels Inc. has entered into an exclusive licensing agreement with Thomas’, the breakfast bread brand owned by Bimbo Bakeries USA, to develop, manufacture, and distribute Thomas’-branded Deli Style Bagel Chips across the United States. Under the terms of the partnership, CaliBagels will bring Thomas’ name and signature bagel flavor profiles to the snack aisle in 2026. The initial flavor offerings will reflect […]
Posted inBakery News, News, West
Nature’s Bakery, Ardent Mills Expand Support for No Kid Hungry
Soft-baked snack brand Nature’s Bakery is continuing its ongoing partnership with No Kid Hungry by committing $150,000, more than 100,000 snack bars and 2,500 school supply kits to communities nationwide. It is joined by Ardent Mills, which also contributed to the cause. Nature’s Bakery’s expanded efforts demonstrate its continued commitment to addressing food insecurity and […]
Posted inBakery News, Association News, National, News
IBIE 2025: What To Expect At The Industry’s Largest Baking Event
The International Baking Industry Exposition (IBIE) returns to Las Vegas Sept. 13-17, bringing together more than 1,000 manufacturers and suppliers from around the globe to discover the latest advancements shaping the future of baking and food manufacturing. Education remains a cornerstone of IBIE, with its largest program yet featuring more than 250 IBIEducate sessions and […]
Posted inBakery News, National, News
Rise Baking Co. Plans To Remove Synthetic Colors By End Of 2026
Rise Baking Co. has commited to eliminate synthetic colors from products across its portfolio by the end of 2026. This milestone reflects the company’s focus on meeting evolving customer and consumer expectations without sacrificing quality, taste or performance. The majority of the company’s products don’t use synthetic colors, and the work is well underway to […]
Posted inBakery News, National, News
IFF Tackles Top Challenges In Baking At IBIE 2025
IFF will showcase how it is helping the global baking industry overcome some of its toughest challenges during the International Baking Industry Exposition (IBIE) 2025 in Las Vegas. From soaring cocoa and egg prices to stricter regulations and rising demand for healthier baked goods, IFF is stepping forward with science-led solutions designed to keep industrial […]