The International Dairy Deli Bakery Association (IDDBA) 2025 Show is set to take place June 1-3 in New Orleans, promising a dynamic experience filled with trend insights, hands-on demonstrations and interactive education. A highlight of the annual event, What’s in Store Live, returns to the expo floor, offering attendees an immersive look at the latest […]
Category: Bakery News
The Shelby Report covers the bakery category for grocery retailers nationwide, from in-store bakery trends and artisan bread programs to packaged baked goods, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
See more bakery coverage in Focus on Fresh: Bakery.
Posted in, Bakery News, Dairy News, Deli News, National, News
IDDBA Event Will Bring Out The Stars
IDDBA 2025 is coming up June 1-3 in New Orleans, Louisiana, a star-studded event that will showcase the latest information, trends and products in the dairy, deli and bakery industries. Academy Award-winning director, producer and actor Kevin Costner headlines the General Session speaker lineup, which also includes Michael Strahan, TV host, entrepreneur and philanthropist; Carla […]
Posted inDairy News, Bakery News, Deli News, Feature, National, News
Consumers Carry High Expectations When Making Dairy Purchasing Decisions
Product quality is the most critical factor in consumers’ dairy product purchasing decisions. That’s according to a March article from Innova Market Insights based on its Top Trends 2025: Dairy & Dairy Alternatives – Global report. Dairy products play an essential role in global diets, providing vital nutrients like calcium and protein while promoting overall […]
Posted inBakery News, Midwest, News
Birch Benders Introduces Organic Quick Bread, Muffin Mixes
Chicago-based Birch Benders has introduced Organic Chocolate Chip and Organic Blueberry Quick Bread and Muffin Mixes. As the first widely available organic options of their kind, these mixes combine the convenience of quick baking with the taste and quality of real, organic ingredients. Customers can find the two new Birch Benders Quick Bread and Muffin Mixes nationwide […]
Posted inBakery News, Midwest, News
Killer Brownie Highlights New Branding, Packaging
Killer Brownie is debuting a new look and motto, “Live a Little,” for its brand. After more than 40 years, the company is transforming its image with new packaging and a fresh marketing approach. “The bakery section hasn’t seen a lot of change – and for a long time, that was just fine. But today’s […]
Posted inBakery News, News, Southeast
Flowers Foods Launches New Products, Expands Flavors
Flowers Foods Inc. has announced its lineup for 2025, which includes multiple new products as well as flavor expansions on current product lines. Designed to meet the varying wants and needs of today’s consumers, the company’s newest products strengthen its better-for-you bread, buns, rolls and snacking portfolio from Nature’s Own, Dave’s Killer Bread and Canyon […]
Posted inSnacks Brands, Bakery News, Center Store, Midwest, News, Private Label Brands, The Kroger Co.
Kroger Introduces Private Selection Cherry Harvest Collection
With cherry blossoming as a standout trend across food, beauty and fashion this year, The Kroger Co. has introduced its Private Selection Cherry Harvest product line. “Private Selection’s Cherry Harvest collection truly captures the essence and craveability of the season’s must-try, highly sought-after flavor,” said Mike Murphy, group VP of center store merchandising at Kroger. […]
Posted inBakery News, News, Northeast
Thomas’ Introduces High Protein Bagels
Thomas’ is introducing a new product, Thomas’ High Protein Bagels, featuring 20 grams of protein per bagel. New Thomas’ High Protein Bagels are available in two classic flavors – Plain and Everything. The plant-based protein blend of soy protein isolate, pea protein isolate and fava bean proteins offer a complete amino acid profile, according to […]
Posted inBakery News, Association News, National, News
Study Highlights Opportunities For Talent Development In Commercial Baking
In response to the ongoing and intensifying workforce shortage in the U.S. commercial baking industry, the American Bakers Association (ABA), the American Society of Baking (ASB) and the International Dairy Deli Bakery Association (IDDBA) have released a new study, “Future-Proofing U.S. Commercial Baking: Workforce Challenges and Solutions.” Commissioned by the three industry organizations and conducted […]
Posted inBakery News, Northeast, Wakefern
Fairway Market To Offer Bagel Classes At NYC Store
Fairway Market plans to introduce a culinary venture with BagelUp to bring interactive bagel-making classes to its 74th Street Café on the Upper West Side in New York City. The classes, scheduled to kick off next month, will be led by BagelUp baker Reva Castillenti and offer participants an opportunity to roll, seed, boil and […]
Posted inBakery News, News, Southeast
Rise Baking Co. Receives Top Honors At National Pie Championship
Rise Baking Co. received 23 blue ribbons at the 2025 American Pie Council (APC) National Pie Championships, held April 14-15 in Orlando, Florida. This year’s competition saw hundreds of pies submitted by amateur, professional and commercial bakers across the U.S. and Canada. A panel of judges evaluated each entry based on first impressions, flavor, texture, mouthfeel and […]
Posted inBakery News, News, West
Dave’s Killer Bread Launches Sandwich Roll Varieties
Dave’s Killer Bread is expanding its product lineup with the national launch of organic sandwich rolls in two varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. In the U.S., sandwiches are a mealtime staple with more than half of Americans enjoying one daily. Dave’s Killer Bread hopes to redefine this classic by providing organic, […]
Posted inBakery News, Frozen Food, News, Southeast
Southeastern Grocers Wins Big At National Pie Championship
Southeastern Grocers LLC (SEG) received six first-place blue ribbon awards at the National Pie Championships hosted by the American Pie Council. Competing against top industry bakers across North America, the following Southeastern Grocers’ pies garnered honors in the commercial baker division: Caramel Apple Pie, 8-inch; Chocolate Cherry Pie, 8-inch (select stores); Peaches and Cream Pie, […]
Posted inBakery News, News, West
La Brea Bakery Redefines Pretzel Bread With New Artisan Line
La Brea Bakery has debuted a new soft pretzel bread line to deliver a better-for-you take on a classic category that continues to gain popularity. As demand for premium, restaurant-quality bread at home continues to grow, La Brea Bakery’s Soft Pretzel breads offer a versatile option. Because of their versatility and consumer appeal, the new […]
Posted inBakery News, Northeast
Sara Lee Bread Introduces New Half Loaf Line
Horsham, Pennsylvania-based Sara Lee Bread has introduced a half loaf product line in three varieties –White, Honey Butter and Nine Grain. “At Sara Lee Bread, we understand that many customers in smaller households want to enjoy fresh, delicious bread without worrying about the waste,” said Nick Pitone, senior brand manager at Sara Lee Bread. “With […]
Posted inBakery News, Southeast
Firehook Introduces Limited Edition Cracker Flavors
As artisanal foods and unexpected brand collaborations continue to gain momentum, Firehook Crackers has introduced two new flavors in partnership with Graza Olive Oil and Fly By Jing. Chantilly, Virginia-based Firehook worked with Graza to create a light cracker with its premium extra virgin olive oil, lemon and chives for an herb flavor. The Fly […]
Posted inBakery News, News, Northeast
Zucker’s Introduces New Par Baked Frozen Bagels
New York City-based Zucker’s Bagels & Smoked Fish is launching its first retail product – Par Baked Frozen Bagels – this month at online retailers Fresh Direct and Goldbelly, as well as at Butterfield Market, Westside Market and select ShopRite stores in New Jersey. Zucker’s baking process begins with the shop’s bagel recipe. Using unbromated, unbleached […]
Posted inBakery News, Midwest
Wonder Expands Product Line With New Snack Cakes
Wonder has expanded its product line by introducing several snacks cakes and other items. “For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” said Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and […]
Posted inBakery News, Midwest
T. Marzetti Co. Wins 2 Product Of The Year Awards
Columbus, Ohio-based T. Marzetti Co., a wholly-owned subsidiary of Lancaster Colony Corp., had two of its recently-launched items win Product of the Year USA awards for 2025. New York Bakery Gluten Free Texas Toast was named the top gluten-free item, while the Texas Roadhouse Mini Rolls garnered honors for top bakery side dish. Product of […]
Posted inBakery News, Midwest, Southeast
Legacy Bakehouse Acquires Classic Cookie
Legacy Bakehouse, a Wisconsin-based contract and private label manufacturer of baked snacks, has acquired Mannon Specialty Foods Inc. dba Classic Cookie, a Sevierville, Tennessee-based baker of premium cookie products. This acquisition expands Legacy’s baking categories and geographic reach while adding a retail brand with national distribution. This is the second bakery acquisition by Legacy Bakehouse […]