Rise Baking Co. has entered into a definitive agreement to acquire New Jersey-based Jimmy’s Gourmet Bakery, a manufacturer of premium cookies and baked goods known for its innovative product development, eye-catching packaging and strong retail partnerships nationwide.
Consummation of the acquisition is targeted for Q3 2026, subject to customary closing conditions.
Jimmy’s Gourmet Bakery has grown over the past 40 years into one of the nation’s leading manufacturers of thaw-and-sell baked goods, with more than 350,000 square feet of manufacturing capacity across three modern facilities. The portfolio includes its flagship Jimmy’s Cookies brand, the King Krumb Cookie line, Ecce Panis artisan breads and a variety of private label, seasonal and limited-time offerings.
“Jimmy’s Gourmet Bakery brings strong operational capabilities, a proven innovation track record and an experienced team to Rise,” said Rise Baking Co. CEO Mark McNeil.
“Their expertise and strong reputation in the cookie category make them a natural fit for Rise while expanding our footprint in the Northeast. We’re excited to welcome Jimmy’s employees to Rise and look forward to building on the momentum they’ve created.”
The acquisition is expected to expand Rise’s product offering and manufacturing capabilities, as well as add customer reach in the Northeast. Together, the companies will be positioned to deliver quality and service for in-store bakery and foodservice customers nationwide.
“Rise Baking Company shares our passion for quality, innovation and customer service,” said Howard Hirsch, CEO of Jimmy’s. “This partnership is expected to create exciting opportunities for continued growth while allowing us to maintain the entrepreneurial spirit and bakery craftsmanship that Jimmy’s is known for.”
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