Hostess is bringing a limited-time lineup of seasonally inspired snacks to retail, pairing festive flavors with holiday packaging across its Twinkies, Donettes, Cupcakes and Sno Balls brands, plus a new Walmart-exclusive item.
The holiday lineup includes Hostess Snickerdoodle Flavored Twinkies Cakes, pairing the sponge cake and crème with snickerdoodle spice; Hostess Hot Cocoa and Marshmallow Flavored Donettes Mini Donuts, with cocoa flavor and glaze; Hostess Holiday Cupcakes, the chocolate classic with festive sprinkles; and Hostess Holiday Sno Balls Cakes, with marshmallow, coconut and chocolate cake.
The Hostess brand is also launching Hostess Stuffed Coffee Cakes exclusively at Walmart, adding a vanilla-flavored creme to its coffee cake with cinnamon streusel. The holiday products come in single-serve and multipack formats, with packaging featuring seasonal icons.
“One of the best parts of the holidays is enjoying fresh baked goods and for more than a century, consumers have trusted Hostess to deliver moments of joy with delicious baked snacks, making us the perfect brand to officially kick off the season,” said Melissa Chow, director of marketing at The J.M. Smucker Co. “This holiday season, we have an exciting lineup that offers a bit of holiday nostalgia, celebrates beloved traditions and features delicious flavors to make every moment big or small a special occasion.”
Hostess, now past its 100th year, is part of Orrville, Ohio-based The J.M. Smucker Co., whose brands also include Folgers, Jif, Uncrustables and Smucker’s.
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