Toufayan Bakeries is rolling out Simply Sourdough, a line of hearth-baked pita breads at major retailers nationwide. The company says it is the only national brand offering consumers a sourdough pita.
The launch meets shoppers where the category is heading, according to data cited by Toufayan: sourdough bread unit sales have increased 30 percent year over year, according to Circana, and Mintel’s 2025 U.S. Packaged Bread Report finds consumers increasingly linking sourdough with ingredient simplicity and digestive wellness.
“Simply Sourdough isn’t a response to a trend, it’s a return to our roots,” said Karen Toufayan, VP of marketing for Toufayan Bakeries. “Our grandfather built this business 100 years ago by nurturing natural sourdough starters made from just flour and water. We’re proud to share that timeless approach with a new generation of consumers looking for simple ingredients and restaurant quality bread at home.”
The line applies the family’s original sourdough method to pita for a soft texture and distinctive flavor, Toufayan said, and the products are preservative-free, non-GMO, vegan and certified kosher, pareve.
The line comprises:
- Simply Sourdough Hearth Baked Pita (4 count, 14.1 ounces);
- Simply Sourdough Mini Pita (6 count, pre-sliced, 14.8 ounces); and
- Simply Sourdough Pita Bites (20 pita slices, 7.05 ounces).
Established in 1926, Ridgefield, New Jersey-based Toufayan Bakeries is one of the largest family-owned specialty bakeries in the United States, baking pita, lavash, flatbreads, bagels, wraps and snack products for 100 years.
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