Grupo Bimbo has shared that 98 percent of its everyday consumption products – including breads, sweet baked goods, English muffins and bagels – now offer Positive Nutrition, meeting nutritional profiles within their categories.
The achievement was detailed in the company’s Integrated Annual Report “Celebrating What Unites Us,” outlining progress of its sustainability strategy through 2025. The nutritional improvements have been accomplished by strengthening fiber, protein, whole grain and vitamin content, while reducing sodium, added sugars and saturated and trans fats.
Health Star Rating methodology
To classify products as Positive Nutrition, Grupo Bimbo uses the Health Star Rating methodology, an official system developed by the governments of Australia and New Zealand and internationally recognized for its comprehensive approach to evaluating packaged foods. The model rates products on a scale from 0.5 to 5 stars based on their full nutritional profile; products that achieve 3.5 stars or higher are considered to have a verifiably optimal nutritional quality.
Additionally, Grupo Bimbo reported that:
- One hundred percent of its everyday consumption portfolio is free from artificial colorants
- Ninety-nine percent contains no artificial flavorings
- The company continues to make progress toward ensuring its entire global portfolio is free from artificial colors by 2026
- Forty-eight percent of its total net sales correspond to products with optimal nutritional quality
ATNi recognition
The company’s work in nutrition was recognized by the Access to Nutrition Initiative (ATNi), an independent foundation based in the Netherlands that evaluates the world’s 30 largest food companies. In its most recent 2024 index, Grupo Bimbo ranked as the fourth-highest-rated food company globally, surpassed only by dairy-focused companies, and earned the highest score in the “Affordable Nutrition” category.
“Since 2008, we have been transforming our recipes with the aim of continuing to offer nutritious and delicious products that respond to the evolving needs, preferences and expectations of our consumers,” said Patricia Villalobos, global leader of research and development at Grupo Bimbo. “The Positive Nutrition results we see today reflect this ongoing process of continuous improvement.”
Additional sustainability progress
As part of its actions for nature, Grupo Bimbo reported:
- More than 500,000 hectares were promoted under regenerative agriculture practices for wheat, corn and potato crops in countries including Canada, the U.S., Mexico, Brazil, Paraguay, the United Kingdom and France;
- One hundred percent of the company’s electricity consumption, relative to its 2020 baseline, now comes from renewable sources;
- More than 4,000 electric vehicles are integrated into its operations, positioning Grupo Bimbo as the food company with the largest electric fleet in Latin America;
- Ninety-nine percent of its packaging meets recyclability standards; and
- Achieved 100 percent water reuse relative to its 2020 baseline.
Through its actions for life, which report the company’s social impact, Grupo Bimbo supports 270 Good Neighbor projects in 32 countries, benefiting more than 1.7 million people. In 2025, over 164,000 runners participated in the Bimbo Global Race, enabling the donation of more than 3 million slices of bread to food banks worldwide. The company continues to advance in diversity and inclusion, with women representing more than 30 percent of leadership positions globally.
“Since our origins 80 years ago, we have worked every day guided by a very clear philosophy: to build a sustainable, highly productive and deeply humane company,” said Alejandra Vázquez, global leader of sustainability at Grupo Bimbo. “Today, through our annual report, we share the progress that reflects this commitment and our ongoing effort to generate a positive impact on people, communities and the planet.”
[RELATED: Grupo Bimbo Named A Most Ethical Company For 10th Consecutive Year]