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Albertsons Media Collective Brings Sponsored Products To AI-Powered Search

Albertsons Media Collective has begun a new integration with Criteo, the global commerce intelligence platform, that brings sponsored product discovery into Albertsons Cos.’ AI-powered conversational search. The integration enables brands to connect with shoppers as they plan meals, discover products and build baskets. Through Criteo, eligible sponsored products can appear within AI-powered conversational search product […]

Posted inOnline Grocery Technology, Albertsons, Marketing News, News, West

Albertsons, P&G Debut Branded Entertainment Series ‘Rico’s Tacos’

Albertsons Media Collective has unveiled a new branded entertainment model: episodic, scripted branded entertainment co‑created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Procter & Gamble is the strategic co‑development partner for the inaugural work, a Minivela drama titled Rico’s Tacos, launching June 23. “The brands that will win are the ones […]