Bakery News Archives

Nature’s Own Taps John Cena As ‘Breaducator’ For Brand Refresh

by Shelby Team June 17, 2026June 24, 2026

John Cena is helping the company introduce a new simple recipe and brand refresh across its entire portfolio.

Grocery Research, Bakery News, Dairy News, Deli News

Acosta Group: National Brands, Private Label Lift Fresh Together

by Shelby Team June 9, 2026June 9, 2026

New Acosta Group research presented at IDDBA 2026 shows fresh shoppers use national brands and private label differently by category, occasion and value.

St. Pierre corner of Paris at IDDBA 2026

Bakery News, Association News, National, News

At IDDBA, St Pierre Turns Up The Heat With First Limited-Edition Bun

by Maggie Kaeppel and Shelby Team June 9, 2026August 7, 2026

St Pierre debuts its first limited-edition Spicy Brioche Buns at IDDBA and makes the data case for why brioche is poised to become a $1 billion category.

Association News, Bakery News, Dairy News, Deli News, National, News

Alton Brown At IDDBA 2026: Four Forces Reshaped Food

by Shelby Team June 9, 2026June 9, 2026

Alton Brown told an IDDBA 2026 audience that four cultural forces reshaped food and that grocery’s fresh departments can rebuild the human connection shoppers crave.

Grocery Research, Bakery News, Dairy News, Deli News, Featured News, National, News

Noah Brings Storytelling, Trust And Hard Truths To IDDBA 2026

by Shelby Team June 8, 2026June 9, 2026

Surprise IDDBA 2026 General Session speaker Trevor Noah urged dairy, deli and bakery pros to lead with authentic voice, resist trend-chasing and reconnect with shoppers as people first.