The limited-time items can be found in a variety of store departments, including both food and non-food.
Category: H-E-B
H-E-B, founded in 1905 in Texas, holds a significant presence as a beloved grocery retailer deeply rooted in the Lone Star State. The brand emphasizes a commitment to innovation, notably being an early adopter of many industry technologies. As of 2023, they continue to expand their footprint across Texas and other states.
Renowned for its commitment to quality, diversity, and community engagement, H-E-B offers a wide range of products, from groceries and fresh produce to housewares and electronics. The supermarket chain’s dedication to supporting local suppliers and community initiatives remains a cornerstone of its identity. The company prides itself on providing exceptional customer service and fostering a shopping experience that reflects its dedication to Texans and beyond.
Cowboys Partnership Boosts H-E-B’s North Texas Push
The arrangement covers ticket and merchandise giveaways, community outreach and pop-up events.
H-E-B Begins Major Remodel At San Antonio’s Las Palmas Store
H-E-B has begun a major remodel of its Las Palmas store in San Antonio, with a new layout, expanded departments and a larger pharmacy by late 2027.
H-E-B’s Laredo Remodel Moves To Exterior Phase
The update of the store at 35 and Calton began earlier this year with comprehensive interior work.
H-E-B Prize Pool To Exceed $1M For 2027 Education Awards
The San Antonio-based grocer distributed $480,000 in cash and grants at the 2026 ceremony.
H-E-B Continues North Texas Growth With Murphy Store
H-E-B has opened its first store in Murphy, Texas, its 14th in the DFW Metroplex, where the San Antonio grocer keeps growing.
Joe V’s Smart Shop To Open 2 New Houston-Area Stores
The two stores – one in Humble and the other near City Park – are both scheduled to open next year.
H-E-B Sets Late 2026 Opening For San Antonio East Side Store
Expected to debut in late 2026, the 125,000-square-foot location is at the intersection of I-10 and 1604 East near Converse.
H-E-B Truck Driver Jaramillo Reaches 4M Consecutive Safe Miles
On the morning of June 24, H‑E‑B truck driver Jose Luis “JJ” Jaramillo became the fourth H‑E‑B driver to reach four million consecutive safe miles. In his nearly 40 years as a driver, Jaramillo averaged about 115,000 miles per year to reach four million, which is equivalent to more than 160 trips around the Earth. […]
H-E-B’s Favor Delivery App Adds Five Restaurant Brands
Favor, the Texas‑based on‑demand delivery platform that is part of the H-E-B family of brands, has signed on to deliver food to customers from GoTo Foods restaurant brands including Auntie Anne’s, Cinnabon, Jamba, McAlister’s Deli and Schlotzsky’s. More than 550 Texas restaurants are part of the rollout that begins this summer. The deal makes GoTo […]
First H-E-B Banner Store Arrives In Irving, TX
Marking a milestone in the grocer’s ongoing North Texas expansion, H‑E‑B opened a 112,000‑square‑foot store June 17 at 2351 West Interstate 635 in Irving. The first H-E-B banner store in Dallas County, the Irving location first was announced in 2024. It is expected to create about 700 jobs and also serve the Coppell, Grapevine, Las […]
H-E-B Donates $500K To Spurs Give For Youth Basketball Courts
H‑E‑B has donated $500,000 to Spurs Give to fund youth basketball courts in underserved communities across Texas.
H-E-B’s Annual Weeklong Charity Effort Raises Record $18.5M
The H‑E‑B Tournament of Champions broke a fundraising record in its 41st year, raising more than 18.5 million through 650 companies.
H‑E‑B Unveils New-Look Store With Restaurant, Expanded Departments
After more than two years of renovations, H‑E‑B held a grand reopening May 22 for its H‑E‑B plus! store at 104 N. Hasler Blvd. in Bastrop, Texas. Spanning nearly 140,000 square feet, the location features a wider selection of food options, larger departments and a new True Texas barbecue restaurant with indoor seating. Renovations began […]
H-E-B Opens 12th DFW Store In Euless, TX
H-E-B has opened its 12th H-E-B store in the Dallas-Fort Worth Metroplex. Located at 2105 Rio Grande Blvd. in Euless, Texas, it features the company’s 50th True Texas barbecue restaurant. The 126,000-square-foot Mid-Cities site joins 11 other H-E-B stores and three Joe V’s Smart Shop locations the retailer has opened in the area since 2022. […]
H-E-B Planning $700M Supply Chain Expansion Over Next Decade
H-E-B plans to invest $700 million to expand its supply chain operations, a project expected to create 720 jobs by 2028 and more than 1,200 new full-time positions over the next decade. While not yet finalized, the retailer has identified its Foster Road campus on San Antonio’s east side as a potential location for the […]
H-E-B Awards $480K To Top Texas Educators
H-E-B has announced the statewide winners for the 2026 H-E-B Excellence in Education Awards during a ceremony May 4 at the Marriott Marquis Houston. H-E-B awarded $480,000 in cash and grants to six teachers, two counselors, two principals, one early childhood facility, one public school board and two school districts. Since 2002, the H-E-B Excellence […]
H-E-B Reveals Renovated Plus! Store In Kyle, TX
H-E-B debuted a renovated H-E-B plus! on May 1 at 5401 Farm to Market 1626 in Kyle, Texas. With a footprint now exceeding 182,000 square feet, the store offers more to the Hill Country community, including upgrades and an enhanced store exterior. Interior updates include new finishes, signage, lighting, equipment and fixtures. Renovations began in […]
H-E-B Names 68 Finalists For 2026 Excellence In Education Awards
Finalists for H-E-B’s 2026 Excellence in Education Awards include 50 Texas teachers, counselors and principals; five early childhood facilities; five public school boards; and eight school districts. The program awards cash prizes to educators who go above and beyond for their students and communities. Over the past several months, H-E-B provided $120,000 in awards during […]
H-E-B Passport Giveback Event Raises $14K For 7 Central TX Schools
H-E-B raised $14,000 for seven Central Texas public schools through its Passport Giveback Event at select stores in Williamson County, with H-E-B matching the funds generated by customers to double the total impact. During the event, customers received an “H-E-B Passport” featuring destinations across store departments – bakery, beauty, deli, grocery, healthy living, meat market, […]
