H-E-B and Central Market host the 14th annual Fort Worth Feast of Sharing holiday dinner today, Nov. 11, from 3-7 p.m. at Ariat Arena, with the 20th annual Dallas dinner following Wednesday, Nov. 18, from 3-7 p.m. at Centennial Hall at Fair Park.
The free dinners pair a family-friendly, Texas-style holiday meal with live music, a kids’ zone and visits from Santa and Mrs. Claus, while representatives from more than 40 social service agencies offer information, resources and health screenings. Hundreds of volunteers serve each event, including partners from H-E-B, Central Market, Joe V’s Smart Shop and Favor.
“One of the things that makes Feast of Sharing so special is seeing our community come together in the spirit of service during the holiday season,” said Mabrie Jackson, managing director of public affairs at H-E-B/Central Market. “From families and friends to businesses, churches and schools, volunteers play a vital role in creating a welcoming experience for our guests. We invite anyone looking for a meaningful way to give back this season to join us and help make this cherished tradition possible.”
A tradition since 1989
H-E-B has held Feast of Sharing celebrations since 1989, with free holiday feasts in more than 34 cities in Texas and Mexico regularly serving more than 250,000 meals a year. Over more than three decades, 375,000-plus volunteers have helped serve nearly 5 million meals.
The dinners anchor H-E-B’s Hunger Relief Program, which works year-round in the more than 300 communities the grocer serves. Last year the program donated 34 million pounds of food, and since its 1982 founding, H-E-B has donated more than 1 billion pounds to 5,500 nonprofit organizations in Texas and Mexico.
The Fort Worth dinner takes place on the lower level of Ariat Arena, formerly Dickies Arena, at 3451 Trail Drive; the Dallas event is at 1001 Washington St. More information is available at centralmarket.com/feastofsharing.

