H-E-B opened its first store in Montgomery, Texas, at the intersection of Highway 105 and FM 2854, on Nov. 11. The store, serving communities just north of Houston, drew nearly 900 community members who showed up for the early morning grand opening. The earliest customers began camping outside from 10 p.m. the night before, the San Antonio-based grocer said.
The store spans more than 127,000 square feet and employs more than 400 team members – called Partners at H-E-B – with a pharmacy with drive-thru services, H-E-B Curbside and home delivery. It also brings a True Texas BBQ restaurant to the community, serving all-natural meats smoked in-house over Texas oak with sides including brisket beans and creamed corn, with in-store dining and a drive-thru. H-E-B operates more than 50 True Texas BBQ locations statewide.
“Montgomery is the birthplace of the Texas flag: a symbol of Texas pride. As a proud Texas company, we are eager to serve the Montgomery community with the best service and highest quality products,” said Byron O’Bannon, the store’s general manager. “I’m eager to give back to this community and to foster a store environment that’s welcoming to all our neighbors.”
Honoring the flag’s hometown
The store leans into local history: a 60-foot Texas flag flies on a 150-foot pole in the front parking lot, set on a limestone base shaped like the state, honoring Charles B. Stewart, who created the Texas flag in Montgomery in 1839. The site includes the original Stewart history marker, and a mural in the cart vestibule commemorates the town’s history.
Departments include a bakery with artisan breads and in-store tortillas; Sushiya with handmade sushi and an Asian grill; H-E-B Meal Simple chef-inspired meals; a meat market with Prime, Wagyu and organic options; sustainably sourced seafood; a Cooking Connection demonstration station; an extensive craft beer and wine selection with a sampling station; Blooms floral; Healthy Living; a pet department with the retailer’s Heritage Ranch line; and Texas Backyard live plants and outdoor living. Shelves feature products from local vendors and region-specific items.
Veterans Day and community gifts
Timed to Veterans Day, H-E-B gave $10,000 to Mighty Oaks, which supports veterans and their families after military service, and recognized two veterans who received mortgage-free homes through its Homes Built for Heroes program. To commemorate the opening, the retailer also donated $40,000 in total to the Montgomery Education Foundation, Montgomery Historical Society, Mighty Oaks Foundation and Hope Resale, and will partner with local schools to plant trees.
H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico with more than 175,000 Partners, along with the Central Market, Joe V’s Smart Shop and Mi Tienda formats and Favor Delivery.
H-E-B Store Opening • Montgomery, TX • Nov. 11, 2026
