Twenty-eight percent of consumers anticipate hosting more at-home gatherings in 2026, a four-point increase from 24 percent last year, according to the 2026 International Housewares Association‘s (IHA) At-Home Entertaining Survey released Feb. 23. The survey illustrates how hosting at-home gatherings – whether to celebrate life moments or for no reason at all – continues to […]
Category: Grocery Research
News relating to research, study and reports surrounding the grocery and supermarket industries.
Report: Frozen Food Becoming Meal-Planning Essential For U.S. Consumers
New market data shows frozen food has moved from a backup option to a core element of meal planning for a growing share of American households, according to the fourth edition of the Power of Frozen in Retail report released during the recent AFFI-CON. The American Frozen Food Institute (AFFI) and FMI – The Food […]
Study: State Ingredient Regulations Could Increase Grocery Prices
A patchwork of conflicting state ingredient laws could drive grocery costs up 12 percent for American households if regulations passed in Louisiana, Texas and West Virginia are replicated nationwide, according to a study released Feb. 20 by Americans for Ingredient Transparency. The economic analysis, conducted by Policy Navigation Group, examined legislation that bans ingredients or […]
Challenge Butter Survey Finds Americans Rejecting Restrictive Food Rules
Nearly two-thirds of Americans said they want to eat better without restriction or aren’t changing how they eat in 2026, according to a survey of more than 2,000 U.S. adults commissioned by Dublin, California-based Challenge Butter. The research shows Americans are prioritizing enjoyment and personal choice over rigid food rules. Three in four said flavor […]
NFRA: Consumers Prefer Naturally Protein-Rich Foods Over Fortified Options
Consumers prioritize naturally protein-rich foods like meat, eggs and dairy over heavily fortified alternatives, according to new research from the National Frozen & Refrigerated Foods Association. The Harrisburg, Pennsylvania-based trade association found that while interest in added protein remains strong, particularly among parents, health-conscious shoppers and middle-income households, consumers consistently place greater trust in foods […]
Dunnhumby Study Finds Shoppers Shifting To Mass Retailers, Dollar Stores
Mass-channel retailers reached 79 percent penetration in December, equaling traditional supermarkets for the first time as 70 percent of working-age Americans reported difficulty covering unexpected $400 expenses, according to Wave 12 of the dunnhumby Consumer Trends Tracker released Feb. 18. The shift marks a fundamental realignment in American shopping behavior driven by persistent affordability pressures. […]
Top Baking Trends Shaping In-Store Bakeries In 2026
In 2026, in-store bakery is becoming a “solution department” more than a “nice-to-have case.” Shoppers still buy baked goods with their senses, taste and price remain the top two purchase drivers, but the bar for what counts as a good indulgence is rising. Recent consumer research continues to show that taste drives purchase decisions first, […]
Tastepoint Identifies 10 Flavor Trends Expected To Shape 2026 Market
Philadelphia-based Tastepoint by IFF has identified 10 flavors expected to trend in the North American retail and foodservice throughout 2026, based on data-driven market analysis, menu tracking, social listening and changes in consumer behavior. “To continue delivering product development solutions that meet consumers’ unique and changing needs, we stay attuned to industry and market trends, keeping […]
