Nearly nine in 10 Americans have made at least one adjustment to their financial behavior in response to economic pressures, with grocery prices ranking as the No. 1 concern, according to KeyBank’s 2026 Financial Mobility Survey Pulse Poll. The survey of 1,000 Americans ages 18-70, conducted by Schmidt Market Research in January, found that 58 […]
Category: Grocery Research
News relating to research, study and reports surrounding the grocery and supermarket industries.
Posted inGrocery Research, Marketing News, National, News
Study Finds Food Affordability Rivals Taste As Top Purchase Driver
Food affordability has pulled even with taste as the two most important factors consumers consider when buying food, according to a new national survey from Stratovation Group and food and agriculture communications agency Inspire. More than half of respondents said rising food prices have strongly affected how they buy food at grocery stores or restaurants. […]
Posted inGrocery Research, Featured News, National, News
Survey: Price Surpasses Taste, Brand Loyalty As Top Grocery Purchase Driver
Price has become the dominant factor in grocery purchasing decisions, with 70 percent of consumers citing price or value as the top influence when shopping for snacks and beverages, according to new findings from Zappi’s CPG Mega-Trends Report. The nationally representative study of 2,000 U.S. consumers found that more than 90 percent have adjusted their […]
Posted inMeat/Seafood/Poultry, Featured News, Grocery Research, National, News
FMI Report: Frequent Seafood Shoppers Drive 40% Of Category Sales
Just 10 percent of shoppers account for 40 percent of all seafood purchases, according to The Power of Seafood 2026, a new report from FMI – The Food Industry Association that debuted March 15 at Seafood Expo North America. The finding points to a category that looks stable on the surface but is dependent on […]
Posted inDairy News, Featured News, Grocery Research, Midwest, News
Land O’Lakes Voted Most Trusted Butter Brand In Newsweek Survey
Land O’Lakes has been named the most trusted butter brand in the U.S., according to Newsweek‘s 2026 Most Trusted Brand Awards, conducted by market research firm BrandSpark. The designation is based on an unaided survey of more than 35,000 American shoppers asked to name – without prompts or lists – the brands they trust most […]
Posted inGrocery Research, Featured News, National, News
Numerator Finds Consumer Goods Prices Up 2.7% In February
Prices for everyday household goods rose 2.7 percent year over year in February, according to Numerator’s monthly Consumer Goods Price Index (CGPI). Month-over-month, prices increased 0.26 percent in February after a 0.24 percent decline in January – signaling that inflation’s cooling trend has not held steady. The CGPI tracks verified, item-level purchase data from a […]
Posted inIndependent Store News, Corporate Store News, Featured News, Grocery Research, National, News
Study Finds 81% Of Americans Open To Switching Grocery Brands
Loyalty in the grocery aisle is softening, according to a new national study from Reach3 Insights that found 81 percent of Americans are open to trying new brands – a signal that routine, habit-driven CPG purchases are giving way to more deliberate in-store decision-making. The study, “Rethinking Routine: What’s Really Happening in the Grocery Aisle,” […]
Posted inBeverage News, Grocery Research, National, News
EY Survey: Ingredient Scrutiny, Wellness Reshaping Beverage Purchases
A new survey from EY finds that health awareness, generational differences and digital tools are fundamentally changing what consumers want from beverages – with implications for retailers and CPG brands across the category. The study surveyed more than 2,500 adults in the U.S. and Brazil between Nov. 20-Dec. 11. Wellness is baseline expectation Health-driven behavior […]
Posted inSupply Chain News, Featured News, Finance News, Grocery Research, National, News
Report: 86% Of Supply Chain Leaders Feeling Tariff Impact
Trade policy uncertainty is forcing supply chain leaders into difficult choices across pricing, sourcing and inventory, according to a preview of RELEX Solutions’ third annual State of the Supply Chain report. The findings, drawn from a January survey of 514 retail, manufacturing, wholesale and supply chain leaders, show 86 percent have felt the effects of […]
Posted inGrocery Research, Association News, Featured News, Health & Wellness, National, News
FMI Research: 94% Of Food Retailers Have Health, Well-Being Programs
FMI – The Food Industry Association released findings from the 2026 Report on Food Industry Contributions to Health & Well-Being Feb. 26, revealing the industry’s efforts to serve as a destination for health and well-being through products, resources and services that support shoppers’ individual health goals. The report was released following the recently published Dietary […]
Posted inNews, Dairy News, Featured News, Grocery Research, National
Flashfood Report: 90% Surge In Egg Purchases As Prices Squeeze Shoppers
Demand for affordable meat and eggs on discount grocery app Flashfood surged in January as Americans grappled with rising grocery costs. Egg purchases were up 90 percent, while ground beef sales climbed 28 percent year over year. Protein now accounts for more than 30 percent of all sales on Flashfood’s platform. Beef’s share of total […]
Posted inGrocery Research, Featured News, National, News, Packaging News
Acosta Group Study: Shoppers Worried About Artificial Ingredients In Food
Fifty percent of U.S. shoppers are worried about health risks from artificial ingredients, chemicals and preservatives in foods, with that number rising to 79 percent among health-focused shoppers, according to a new study from Acosta Group released Feb. 24. The ingredients-focused shopper study found that 58 percent of all shoppers read labels all or most […]
Posted inFrozen Food, Featured News, Grocery Research, National, News
NFRA Survey Finds Price Is Biggest Factor In Grocery Decisions
Seventy-eight percent of consumers cite price as the biggest factor in their grocery decisions, driving increased adoption of frozen foods as Americans seek to curb food costs, according to the National Frozen & Refrigerated Foods Association. Recent findings from the USDA Consumer Price Index for Food show food away from home rose 4.1 percent over […]
Posted inGrocery Research, National, News, Nonfood Items
IHA Survey: Consumers Plan To Host More At-Home Gatherings In 2026
Twenty-eight percent of consumers anticipate hosting more at-home gatherings in 2026, a four-point increase from 24 percent last year, according to the 2026 International Housewares Association‘s (IHA) At-Home Entertaining Survey released Feb. 23. The survey illustrates how hosting at-home gatherings – whether to celebrate life moments or for no reason at all – continues to […]
Posted inFrozen Food, Association News, Featured News, Grocery Research
Report: Frozen Food Becoming Meal-Planning Essential For U.S. Consumers
New market data shows frozen food has moved from a backup option to a core element of meal planning for a growing share of American households, according to the fourth edition of the Power of Frozen in Retail report released during the recent AFFI-CON. The American Frozen Food Institute (AFFI) and FMI – The Food […]
Posted inGrocery Research, National, News
Study: State Ingredient Regulations Could Increase Grocery Prices
A patchwork of conflicting state ingredient laws could drive grocery costs up 12 percent for American households if regulations passed in Louisiana, Texas and West Virginia are replicated nationwide, according to a study released Feb. 20 by Americans for Ingredient Transparency. The economic analysis, conducted by Policy Navigation Group, examined legislation that bans ingredients or […]
Posted inGrocery Research, Dairy News, National, News
Challenge Butter Survey Finds Americans Rejecting Restrictive Food Rules
Nearly two-thirds of Americans said they want to eat better without restriction or aren’t changing how they eat in 2026, according to a survey of more than 2,000 U.S. adults commissioned by Dublin, California-based Challenge Butter. The research shows Americans are prioritizing enjoyment and personal choice over rigid food rules. Three in four said flavor […]
Posted inFrozen Food, Association News, Featured News, Grocery Research, National, News
NFRA: Consumers Prefer Naturally Protein-Rich Foods Over Fortified Options
Consumers prioritize naturally protein-rich foods like meat, eggs and dairy over heavily fortified alternatives, according to new research from the National Frozen & Refrigerated Foods Association. The Harrisburg, Pennsylvania-based trade association found that while interest in added protein remains strong, particularly among parents, health-conscious shoppers and middle-income households, consumers consistently place greater trust in foods […]
Posted inCorporate Store News, Featured News, Finance News, Grocery Research, National, News
Dunnhumby Study Finds Shoppers Shifting To Mass Retailers, Dollar Stores
Mass-channel retailers reached 79 percent penetration in December, equaling traditional supermarkets for the first time as 70 percent of working-age Americans reported difficulty covering unexpected $400 expenses, according to Wave 12 of the dunnhumby Consumer Trends Tracker released Feb. 18. The shift marks a fundamental realignment in American shopping behavior driven by persistent affordability pressures. […]
Posted inBakery News, Featured News, Grocery Research, National, News
Top Baking Trends Shaping In-Store Bakeries In 2026
In 2026, in-store bakery is becoming a “solution department” more than a “nice-to-have case.” Shoppers still buy baked goods with their senses, taste and price remain the top two purchase drivers, but the bar for what counts as a good indulgence is rising. Recent consumer research continues to show that taste drives purchase decisions first, […]