Walmart has entered into an agreement to acquire Vibe.co, a self‑serve connected TV (CTV) advertising platform designed to simplify advertising for small and mid‑sized businesses (SMB) and mid‑market brands. The acquisition advances Walmart’s strategy to build more accessible, full‑funnel advertising solutions through Walmart Connect, its commerce media business. By combining Vibe.co’s self‑serve CTV platform with Walmart’s commerce audiences, […]
Category: Grocery Industry
Posted inHealth & Wellness, Featured News, National, News, Online Grocery Technology
Federal Judge Strikes Down SNAP Food Restriction Waivers In 5 States
A federal judge vacated USDA approval of SNAP food restriction waivers in Colorado, Iowa, Nebraska, Tennessee and West Virginia, halting the pilot programs.
Posted inGrocery Research, Featured News, National, News
Survey: 70% Of Low-Income Parents Worry About Affording Groceries
New national research commissioned by No Kid Hungry finds that 70 percent of parents living on low incomes worry they will have to choose between paying bills and buying healthy food for their kids, as inflation and grocery prices reach new highs. The polling underscores the impact of last summer’s cuts to the Supplemental Nutrition […]
Posted inOnline Grocery Technology, Albertsons, News, West
Albertsons Media Collective Brings Sponsored Products To AI-Powered Search
Albertsons Media Collective has begun a new integration with Criteo, the global commerce intelligence platform, that brings sponsored product discovery into Albertsons Cos.’ AI-powered conversational search. The integration enables brands to connect with shoppers as they plan meals, discover products and build baskets. Through Criteo, eligible sponsored products can appear within AI-powered conversational search product […]
Posted inCorporate Store News, Featured News, News, Northeast, Stop & Shop, Sustainability News
Stop & Shop Supports Shark Conservation With Plushie Fundraiser
AWSC researchers will name the first newly identified great white shark of the season “Marty,” a salute to Stop & Shop’s renewed partnership.
Posted inOnline Grocery Technology, National, News
Instacart Debuts Shoppable Video Feed For Advertisers
The experience allows customers to scroll, discover and shop meal ideas with a simple add‑to‑cart functionality.
Posted inBeverage News, Featured News, Health & Wellness, National, News, Packaging News
Apple & Eve Kicks Off Summer With Soccer-Inspired Juice Boxes
New packaging celebrates summer soccer season with jersey-inspired juice boxes and trivia Apple & Eve, the Cherry Hill, New Jersey-based 100 percent juice box brand, has rolled out soccer-inspired packaging on grocery shelves across the country. The limited-edition Apple, Very Berry and Fruit Punch juice boxes are designed to tap into the excitement surrounding soccer […]
Posted inMarketing News, Health & Wellness, National, News, Packaging News, Suppliers
KinderFarms Launches ‘Kids Deserve Less’ Campaign, Brand Overhaul
KinderFarms has launched its “Kids Deserve Less” campaign to communicate the idea that modern parenting and children’s products have “lost the plot” on what actually matters. The Los Angeles-based wellness brand also has undergone a full brand redesign as part of the campaign. According to KinderFarms, the campaign and product redesign are built around one […]