Maine-based Hannaford Supermarkets is unveiling a refreshed design across its private brand portfolio, with the updated packaging arriving on shelves in select markets and a full portfolio expansion planned across all stores in 2027. The new look is designed to make it easier for shoppers to find products, discover new items and shop with confidence […]
Category: Private Label Brands
Posted inPrivate Label Brands, Center Store, Midwest, News
Dainty Foods To Build First U.S. Plant In Batavia Township, OH
Les Aliments Dainty Foods, a Canadian producer of private-label rice and ready-to-heat meal solutions, has shared plans to open its first U.S. manufacturing facility in Batavia Township, Ohio, committing up to $150 million over five years and creating about 240 jobs. An initial $85 million investment will fund the first phase of the 250,000-square-foot facility, […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News
AWG Brands Adds 63 New Products In Q1 2026
Associated Wholesale Grocers (AWG) is rolling out 63 new private brand items across its Best Choice, Superior Selections by Best Choice, Tippy Toes, TopCare and Simply Done lines in the first quarter of 2026, with products hitting shelves throughout the quarter. The expansion spans food, wellness and household categories, with a notable debut: four Tippy […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News
AWG’s Save-A-Label Program Directs $106K To Nonprofits In 2025
Associated Wholesale Grocers Inc.’s (AWG) Save-A-Label program contributed $106,508 to nonprofits and schools in 2025, supporting 997 organizations across a 17-state footprint. The program, which has run since 1987, converts UPC labels from AWG’s Best Choice Family of Brands into direct cash donations for qualifying organizations. How the program works Shoppers collect UPC labels from […]
Posted inPrivate Label Brands, Featured News, National, News, The Kroger Co.
Kroger Expands Private Selection Brand With Ready-To-Eat Meals
The Kroger Co. has expanded its Private Selection brand with more than 20 prepared meals designed to deliver quick meal options. The meals are available across Kroger’s family of stores and include globally inspired options spanning frozen entrées, refrigerated deli meals and fresh-roasted chicken. “The new Private Selection line brings high quality and convenience without […]
Posted inPrivate Label Brands, Corporate Store News, Featured News, Fresh Thyme, Midwest, News
Fresh Thyme Market Relaunches Own Brand Portfolio
Downers Grove, Illinois-based Fresh Thyme Market has relaunched its Own Brand portfolio with expanded products, updated packaging and a strategy designed to make better-for-you and local choices more accessible. The grocer is focusing on increasing Own Brand penetration and growing its natural and organic assortments across key departments, including grocery, produce and frozen. All Fresh Thyme […]
Posted inPrivate Label Brands, Finance News, National, News, UNFI
UNFI Adds 50 Private Label Products Focused On Wellness, Snacking Trends
UNFI is launching nearly 50 new private brand products this month at its Spring and Summer Selling Shows in Long Beach, California, and Orlando Florida, targeting emerging consumer preferences around wellness, snacking and value. The products span the company’s Brands+ portfolio, which includes eight core brands and more than 4,400 SKUs. The launches come as […]
Posted inPrivate Label Brands, Hy-Vee, Independent Store News, Midwest, News
Hy-Vee Launches Nothing But The Truth Private Label Brand
Hy-Vee Inc. has introduced Nothing But The Truth, a health-forward product line designed to meet growing consumer demand for transparency, taste and value in the better-for-you food space. Developed by Hy-Vee’s team of registered dietitians, the new private label brand features products made with ingredients that are primarily organic, plant-based, non-GMO, low sugar and high […]