C&S Wholesale Grocers LLC has launched a new Hispanic private label brand, Sol Select, that includes more than 250 frozen, center store, household and dairy products. The collection is C&S’s latest offering in its OurBrands portfolio, which also includes Best Yet and Our Family. “Sol Select is the perfect addition to C&S’s private label portfolio – […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Aldi To Eliminate 44 Ingredients From Private Label Products By 2027
Aldi is expanding its standards by removing an additional 44 ingredients from private label food, vitamin and supplement products, including select artificial preservatives, colors, flavors and sweeteners. The decision will bring the grocer’s restricted ingredient list from 13 to 57 by December 2027. Building on legacy Aldi became one of the first national grocers to […]
PLMA’s 2026 Leadership Conference Sets New Attendance Record
A record number of store brand executives – retailers, wholesalers, manufacturers, suppliers, brokers and others involved in adjacent industries – gathered April 15-17 in Bentonville, Arkansas, to participate in PLMA’s 2026 Leadership Conference and Annual Meeting. Themed “Building Brands That Drive Success,” the event offered tracks on Brand Building: Value Proposition and Social Media; Emerging […]
PLMA Inducts Record 23 Leaders Into Private Label Hall Of Fame
A record 23 inductees joined the Private Label Hall of Fame Class of 2026 during a ceremony at the Private Label Manufacturers Association’s (PLMA) Annual Meeting and Leadership Conference. Since its inception in 2006, the Hall of Fame has honored 136 store brand industry leaders. Induction is based on nominations submitted by industry representatives across […]
PLMA Announces 2026 Board Of Directors, Executive Committee
The Private Label Manufacturers Association (PLMA) formally announced its 2026 Board of Directors and Executive Committee on April 20, led by Chairperson Mark Cheney of Upstate Niagara Cooperative. The newly elected slate was presented by PLMA’s Nominating Committee, John Galioto of Trinidad Benham Corp. and Alissa Lodahl of Masters Gallery Foods, during PLMA’s Annual Meeting […]
Meijer Introduces 300 Products To Meet Fiber, Protein Consumer Goals
Meijer is launching more than 300 new products designed to help customers meet fiber and protein intake goals. The move aligns with nutrition trends that show fiber overtaking protein as a top consumer priority for 2026. Current Dietary Reference Values recommend 25-38 grams of fiber per day for adults. Meijer said it is responding with […]
PLMA Preps For 2026 Private Label Trade Show In November
The Private Label Manufacturers Association (PLMA) has scheduled its 2026 Private Label Trade Show for Nov. 15-17 at the Donald E. Stephens Convention Center in Chicago. Themed the “Store Brands Marketplace,” the event serves as a central hub for thousands of manufacturers, retailers and wholesalers to develop and expand private label programs. Registration for retailers […]
Walmart Plans Full Redesign For Great Value Private Label Brand
Walmart has begun the first redesign of Great Value, its flagship private brand, in more than a decade. Spanning nearly 10,000 food and consumables items, it represents the most extensive private brand update in the retailer’s history. The rollout will be phased over 18 to 24 months, beginning with salty snacks in May. Cereals, cream […]
Save A Lot Debuts La Tierra de Sabores Hispanic Private Label Brand
Save A Lot is relaunching and expanding its Hispanic private label program under the name La Tierra de Sabores, a transition that consolidates items previously sold under the retailer’s Tio Santi and Caracara brands into a refreshed line intended to better reflect the communities it serves. The updated assortment includes core items like tortillas, seasonings […]
Natural Grocers Adds Organic Pasture-Raised Eggs To Private Label Line
Natural Grocers is expanding its private-label brand with Regenerative Organic Certified Pasture-Raised Eggs, a new offering that meets industry-leading standards for soil health, animal welfare and farmworker fairness. Available in a 12-count carton, the eggs carry Regenerative Organic Certification as well as Certified Humane Raised & Handled designation. They come from pasture-raised hens that live […]
Poll: 88% Of Americans Adjusting Financial Behavior As Grocery Prices Rise
Nearly nine in 10 Americans have made at least one adjustment to their financial behavior in response to economic pressures, with grocery prices ranking as the No. 1 concern, according to KeyBank’s 2026 Financial Mobility Survey Pulse Poll. The survey of 1,000 Americans ages 18-70, conducted by Schmidt Market Research in January, found that 58 […]
Natural Grocers Adds 4 Organic Frozen Ravioli Varieties
Natural Grocers has added four organic frozen ravioli varieties to its private label lineup – Organic Ricotta & Mushroom, Organic Mozzarella & Cherry Tomato , Organic Eggplant & Provolone and Organic Butternut Squash. In line with the retailer’s product standards, all four are certified organic and made without artificial flavors, synthetic colors or preservatives. “A […]
AWG Launches Wellwerks, Nüwerks Private Brand Wellness Program
Associated Wholesale Grocers (AWG) is rolling out two exclusive wellness brands – Wellwerks and Nüwerks – for its network of more than 1,100 member retailers and 3,500 retail locations in 33 states. AWG said the launch represents one of the most comprehensive private brand wellness sets introduced at retail, combining functional grocery formats with modern […]
Hannaford Supermarkets Refreshes Private Brand Packaging
Maine-based Hannaford Supermarkets is unveiling a refreshed design across its private brand portfolio, with the updated packaging arriving on shelves in select markets and a full portfolio expansion planned across all stores in 2027. The new look is designed to make it easier for shoppers to find products, discover new items and shop with confidence […]
Dainty Foods To Build First U.S. Plant In Batavia Township, OH
Les Aliments Dainty Foods, a Canadian producer of private-label rice and ready-to-heat meal solutions, has shared plans to open its first U.S. manufacturing facility in Batavia Township, Ohio, committing up to $150 million over five years and creating about 240 jobs. An initial $85 million investment will fund the first phase of the 250,000-square-foot facility, […]
AWG Brands Adds 63 New Products In Q1 2026
Associated Wholesale Grocers (AWG) is rolling out 63 new private brand items across its Best Choice, Superior Selections by Best Choice, Tippy Toes, TopCare and Simply Done lines in the first quarter of 2026, with products hitting shelves throughout the quarter. The expansion spans food, wellness and household categories, with a notable debut: four Tippy […]
AWG’s Save-A-Label Program Directs $106K To Nonprofits In 2025
Associated Wholesale Grocers Inc.’s (AWG) Save-A-Label program contributed $106,508 to nonprofits and schools in 2025, supporting 997 organizations across a 17-state footprint. The program, which has run since 1987, converts UPC labels from AWG’s Best Choice Family of Brands into direct cash donations for qualifying organizations. How the program works Shoppers collect UPC labels from […]
Kroger Expands Private Selection Brand With Ready-To-Eat Meals
The Kroger Co. has expanded its Private Selection brand with more than 20 prepared meals designed to deliver quick meal options. The meals are available across Kroger’s family of stores and include globally inspired options spanning frozen entrées, refrigerated deli meals and fresh-roasted chicken. “The new Private Selection line brings high quality and convenience without […]
Fresh Thyme Market Relaunches Own Brand Portfolio
Downers Grove, Illinois-based Fresh Thyme Market has relaunched its Own Brand portfolio with expanded products, updated packaging and a strategy designed to make better-for-you and local choices more accessible. The grocer is focusing on increasing Own Brand penetration and growing its natural and organic assortments across key departments, including grocery, produce and frozen. All Fresh Thyme […]
UNFI Adds 50 Private Label Products Focused On Wellness, Snacking Trends
UNFI is launching nearly 50 new private brand products this month at its Spring and Summer Selling Shows in Long Beach, California, and Orlando Florida, targeting emerging consumer preferences around wellness, snacking and value. The products span the company’s Brands+ portfolio, which includes eight core brands and more than 4,400 SKUs. The launches come as […]
