C&S Wholesale Grocers LLC has launched a new Hispanic private label brand, Sol Select, that includes more than 250 frozen, center store, household and dairy products.
The collection is C&S’s latest offering in its OurBrands portfolio, which also includes Best Yet and Our Family.
“Sol Select is the perfect addition to C&S’s private label portfolio – providing a variety products at affordable prices to keep shoppers coming back to their favorite stores,” said C&S CEO Eric Winn.
“C&S is dedicated to ensuring that our local hometown grocers are the destination of choice for our communities. Sol Select will enable their growth now and for many years to come.”
Sol Select’s logo draws inspiration from the sun as well as Spanish Talavera tiles. With these Hispanic influences featured throughout, the brand’s products also feature colorful, bilingual labels.
“Now more than ever, families are looking for brands that don’t force them into a trade-off between paying higher prices for trusted value or trading down to save,” said Mark McGowan, C&S’ EVP of franchise and retail solutions and CMO for wholesale.
“Sol Select is made for shoppers who only want the best for their families, offering great products at a great value throughout the store.”
C&S private label products, including Sol Select, are available at select company retail locations – including Grand Union and Piggly Wiggly – and to independent retail customers supplied by C&S.
Starting this summer, Sol Select will be available at D&W Fresh Market, Family Fare and Martin’s Super Markets and to all SpartanNash independent retail customers.
About the company
Established in 1918, C&S Wholesale Grocers had its start as a supplier to independent grocery stores.
Today, the C&S family of companies – including Grocers Supply, Hansen Distribution Group, Davidson Specialty Foods and SpartanNash – provides supply chain solutions, products and services to chain, independent and military customers from 60 distribution centers nationwide.
C&S also offers a range of products for every aisle of the grocery store and operates more than 200 corporate-run grocery stores primarily under the banners D&W Fresh Market, Grand Union, Family Fare, Martin’s Super Markets and Piggly Wiggly.
[RELATED: PFMA Adds C&S Wholesale Grocers Exec To Board Of Directors]