As part of its 80th anniversary celebration, Topco’s Food Club brand recently held a Boy Band Bake-Off featuring Lance Bass – multi-platinum Grammy winner of boy band *NSYNC – and A.J. McLean – member of the eight-time Grammy-nominated music group Backstreet Boys. The bake-off challenged Bass and McLean to use Food Club ingredients to bake […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
See more center store coverage in Aisle Watch.
Posted inPrivate Label Brands, Amazon Fresh, National, News
Amazon Introduces Grocery Private Label Brand
Amazon has launched Amazon Grocery, a private label brand featuring more than 1,000 food items rated four stars or above. The brand unites Amazon’s customer favorite Amazon Fresh and Happy Belly brands into one grocery essentials collection, available at Amazon Fresh stores and Amazon.com. Items range from milk, olive oil and fresh produce to meat […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Walmart Eliminating Synthetic Dyes Across All Private Label Products
Walmart U.S. plans to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners and fat substitutes from its private brand food products. The change, which includes all Walmart U.S. food private brands such as Great Value, Marketside, Freshness Guaranteed and bettergoods, is in line with evolving customer preferences and supports […]
Posted inPrivate Label Brands, National, News, The Kroger Co.
The Kroger Co. Introduces Simple Truth Protein Product Line
The Kroger Co. has launched Simple Truth Protein products, a new line that includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives. “Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness […]
Posted inPrivate Label Brands, Dairy News, Natural Grocers, News, Southwest
Natural Grocers Introduces Private Label Organic Yogurt
Natural Grocers has introduced private label organic yogurt in three flavors from a proprietary recipe that is packed with probiotics and offers 6-7 grams of protein per serving. The new additions to the company’s house brand are certified organic, non-GMO and made without artificial sweeteners, flavors and preservatives (as defined by its standards). “Good yogurt […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inExecutive News, Association News, National, News, Private Label Brands
Lidl U.S. CEO To Keynote PLMA’s 2025 Trade Show
Joel Rampoldt, CEO of Lidl U.S., will deliver the keynote address at PLMA’s 2025 Private Label Trade Show, to be held Nov. 16-18 in Chicago. Themed “Store Brands Marketplace,” the show will feature more than 35,000 food and nonfood products, 3,100 booths and 2,000 exhibitors representing 65 countries. A business leader with a track record […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inProduce News, Giant Food, News, Northeast, Private Label Brands
Giant Food, BrightFarms Introduce New Ready-to-Eat Products
Giant Food has begun a new partnership with BrightFarms to bring fresher, ready-to-eat greens to customers under its private-label Nature’s Promise brand. The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Sweet Baby Butter, Spring Mix, Green and Red Leaf and Crunchy Green Leaf. BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses […]
Posted inPrivate Label Brands, Health & Wellness, News, West
Market Of Choice Launches MoC Apothecary Supplement Line
Market of Choice, Oregon’s largest independent, family-owned grocer, is expanding its private label offerings with the launch of a new supplement collection developed in partnership with Highland Laboratories, a dietary supplement manufacturer based in Mount Angel, Oregon. Market of Choice’s private label line, called MoC Apothecary, features products that span three categories: Single ingredient – […]
Posted inExecutive News, Marketing News, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Welcomes Ulichnie As VP, OwnBrands Marketing
Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie VP of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers. Ulichnie also will manage […]
Posted inPrivate Label Brands, Grocery Research, National, News, Save A Lot
Save A Lot Survey: Consumers Favor Private Labels For Better Value
Save A Lot recently surveyed 600 U.S. adults to learn how the economic landscape has impacted grocery shopping, how they feed their families and friends and how they decide where to shop. According to the survey, 79 percent of respondents say their average grocery costs have increased, compared to three months ago. Consumers are taking […]
Posted inPrivate Label Brands, Natural Grocers, News, Organic Natural, Southwest
Natural Grocers Adds Organic Wellness Shots To Private Label Line
Natural Grocers has added Organic Wellness Shots to its private label brand line. The 2-ounce shots are designed to support wellness goals, whether an energy boost or maintaining immune or digestive systems. Each shot combines fruit juices and botanical ingredients, with select varieties featuring probiotics, creating an organic on-the-go wellness option. The mini tonics are […]
Posted inPrivate Label Brands, National, News
Study: Consumers Purchase Private Label Products Without Knowing
First Insight has released findings from its latest study, “The Quiet Takeover of Private Label,” revealing that the traditional distinctions between private and national brands have become so subtle that most consumers can’t tell the difference. Nearly three-quarters (71 percent) of consumers surveyed believed they could recognize a private label when making a purchase, yet […]
Posted inPrivate Label Brands, National, News
Report: Shoppers Ditch Name Brands For Private Label As Prices Increase
A new national survey by RDSolutions reveals that 86 percent of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase – underscoring growing price sensitivity amid inflation and looming global tariffs. Conducted in May among 250 verified U.S. consumers, the survey found that price is the dominant […]
Posted inPrivate Label Brands, Health & Wellness, National, News, Walmart
Sam’s Club Advances ‘Made Without’ Program
Sam’s Club is making progress with its “Made Without” program as some 96 percent of its Member’s Mark products meet the initiative’s goals. This program focuses on removing more than 40 ingredients, including artificial colors, aspartame and high-fructose corn syrup, based on feedback from members, nutritional guidance and industry trends. The company anticipates reaching full […]
Posted inIndependent Store News, Dairy News, News, Private Label Brands, Publix Super Markets, Southeast
Publix Expands Ice Cream Offerings In Time For Summer
Publix is expanding its ice cream selection by introducing new everyday pint sizes and a variety of lactose-free flavors, available year-round. The pint lineup now features popular flavors previously found only in half-gallon sizes. These include Barnie’s Coffee, a coffee-flavored ice cream made with real milk and cream; Chocolate Trinity, a chocolate ice cream swirled […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Introduces New Items To Cater To Consumer Trends
AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025. “All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” […]
Posted inDairy News, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Expands Private Label Cheese Line
Lakewood, Colorado-based Natural Grocers has expanded its house brand cheese line with five new organic varieties at stores nationwide. The offerings include three Organic Cheese Blocks (Havarti, Mild and Medium Cheddar), plus Organic Medium Cheddar Cheese Slices and Organic Sharp Cheddar Cheese Shreds. Like all Natural Grocers brand cheeses, the new additions are certified organic, made […]
Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]