Lakewood, Colorado-based Natural Grocers has made six additions to its private-label line of household cleaning products. Like other Natural Grocers Brand cleaning items, the organic products are vegan, cruelty free and made without parabens, phthalates, sulfates and synthetic fragrances. They come in containers made from sustainable sugar cane. “At Natural Grocers, we are committed to […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
See more center store coverage in Aisle Watch.
Kroger’s Simple Truth Brand Introduces Resolution Rescue Bundle
Ahead of Quitter’s Day on Jan. 10 – when most people begin to give up on their New Year’s resolutions, Kroger’s Simple Truth brand is unveiling six limited-time Resolution Rescue bundles designed to make upholding some of the most popular better-eating pledges easier. According to Kroger’s retail data science arm, 84.51º, 79 percent of customers make […]
Natural Grocers Introduces Private Label Organic Soups
Natural Grocers has introduced six new varieties of soups to its collection of Natural Grocers’ brand products. All six varieties are certified organic, non-GMO and crafted with plant-based, gluten- and dairy-free ingredients. Sustainability, premium quality and affordability are principles behind every Natural Grocers’ brand product, including these varieties of organic soups. Each is packaged in BPA-free pouches designed with […]
PLMA Celebrates January As Store Brands Month
The Private Label Manufacturers Association (PLMA) is observing Store Brands Month in January, a partnership between retailers and manufacturers to promote their quality, value and excellence to shoppers. One out of every five products sold is a store brand, and it is estimated that U.S. consumers save more than $40 billion a year on grocery and household […]
FMI Report: Private Brands Growing Force Across Grocery Store Industry
Although food inflation is decreasing slightly, higher prices are continuing to impact consumers’ wallets. In an inflationary environment, private brands are emerging as a strategic solution for grocery retailers. According to the latest FMI – The Food Industry Association’s Power of Private Brands report, the popularity of private brands is on the rise, driven by […]
AWG Brands Updates Seasoning Category With New Flavors, Packaging
AWG Brands, the private labels of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has refreshed its offerings in the salt, seasoning and spice category. With a focus on innovation, variety and enhanced customer experience, the new assortment is set to boost sales and meet the diverse needs of shoppers. “The latest innovations from AWG Brands […]
Fareway Introduces ‘Truly Yours’ Private Label Product Line
Fareway Stores has introduced Truly Yours, a new private label line, with the first wave of items including truffles, mini pies and sandwich cookies. “Fareway is very excited to launch Truly Yours in all locations,” said Erin Wisecup, category director at Fareway. “This brand was created with busy parents in mind. The hope is that […]
FMI’s Power of Private Brands Report IDs Increased Industry Investment
FMI – The Food Industry Association has released “The Power of Private Brands 2024: Industry Strategies to Sustain Momentum” report, which surveyed food industry executives about the importance of private brands to their businesses and the strategies they plan to pursue to further brand development and grow sales in that category. “The private brands industry is […]
Sprouts Farmers Market To Debut Real Root Product Line
Sprouts Farmers Market is introducing Real Root by Sprouts, a new private label product line of more than 130 premium body care, personal care and home fragrance items. All Real Root by Sprouts products are cruelty-free and do not have parabens, phthalates, artificial fragrances, colors, skin irritants or potentially harmful ingredients, and many are vegan. […]
Albertsons Cos. Introduces New Private Label Bee Lightly Wines
Albertsons Cos. has launched Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its flat bottle design made from 100 percent recycled polyethylene terephthalate. This approach to wine packaging marks a first in the U.S. market, highlighting its commitment to recycled solutions. The 2022 Bee Lightly Chardonnay and the 2023 Bee […]
Aldi President Rinaldo To Keynote PLMA’s Private Label Trade Show
Dave Rinaldo, president of Aldi, will deliver the keynote address at PLMA’s 2024 Private Label Trade Show. Rinaldo will speak during the breakfast Nov. 18 at the Hyatt Regency O’Hare Chicago, which is adjacent to the Donald E. Stephens Convention Center, site of the annual show organized by the Private Label Manufacturers Association (PLMA). In […]
AWG’s Best Choice Expands Vitamin Portfolio
Best Choice, the private label brand of Kansas City, Kansas-based Associated Wholesale Grocers (AWG), has expanded and refreshed its vitamin assortment to meet growing customer demand. “As a leading private brand, Best Choice is committed to staying on top of market trends with quality and value,” said Stacy Leeton, AWG category manager. “With the expanded […]
Harris Teeter Introduces HT Traders Ready Made Meals
Harris Teeter has introduced its new HT Traders Ready Made Meals line of entrees and sides. Available at all stores in the fresh foods section, the variety of different dishes can be heated at home in a microwave or oven. “Our customers lead busy lives, and we at Harris Teeter understand the importance of convenience […]
AWG Brands Continues Support Of National Family Meals Month
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), is celebrating 10 years of FMI’s National Family Meals Month. Since this movement began, AWG Brands has been helping promote the benefits of family meals to AWG member retailers and consumers alike. “As the backbone of their communities, AWG member retailers are well placed […]
The Food Club Brand Partners With Feeding America
The Food Club brand plans to donate five million meals in the coming year as part of its partnership with Feeding America to help improve food security in U.S. communities. The Feeding America network consists of food banks, pantries, meal programs and the Feeding America national organization working together to end hunger in America. Established […]
Grocery Outlet Launches ‘GO Brands’ Private Label Line
Grocery Outlet Holding Corp. has launched its new private label program, GO Brands. GO Brands will feature products across three brands: SimplyGO, GO Home & Haven and GO Paw & Pamper. The products will roll out across Grocery Outlet stores beginning this month, with 100 new private label SKUs available in stores by the end […]
Albertsons Cos. Introduces New ‘Overjoyed’ Private Label Brand
Albertsons Cos. has introduced its new Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Overjoyed offers shoppers a selection of products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts. Both are available […]
Aldi’s Supplier Ties Fuel Product Development Efforts
One of the keys to Aldi being able to keep prices low, quality high and on-trend products rolling in is its strong relationships with suppliers. Those relationships came up frequently during a recent store tour conducted by Shaun O’Keefe, regional VP at the company’s Jefferson, Georgia, distribution center. The tour, conducted for journalists at the […]
Kroger’s New ‘Field & Vine’ Fresh Produce Brand Focuses On Local
The Kroger Co. is expanding its Our Brands portfolio with the addition of Field & Vine, a fresh produce line grown by farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. The brand includes blueberries, blackberries, raspberries and strawberries. “Field & Vine features berries grown in the fields of American farmers that are picked, packed and delivered in stores […]
AWG Brands Expands Best Choice Produce Snacks
AWG Brands, the private brands portfolio of Kansas City, Kansas-based Associated Wholesale Grocers Inc., has launched its new Best Choice produce snack program. Designed to merchandise in grocers’ produce departments, the program offers a curated selection of 15 natural snacks. “We’re continuing to see growth in the category based on analytics from the AWG Partner Gateway […]
