Walgreens is launching “Nice! For You,” a new tier of its private label grocery brand, “Nice!,” to help customers find food choices that help support their journey to a healthier lifestyle. “Nice!” launched in 2011 and offers a range of everyday food and beverage products at a low cost. While all “Nice!” products meet national brand standards […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Sam’s Club Introduces Member’s Mark Community
Sam’s Club has introduced a new, consumer-driven process to shape and contribute to Member’s Mark, its private brand. In the Member’s Mark Community, participants can provide input on products – from voting on exclusive flavors to testing and trying new items – before they reach stores. The feedback helps guide the large-scale development of products, ensuring […]
PFSbrands Promotes McElroy As VP, Procurement
PFSbrands has promoted John McElroy as VP of procurement, overseeing the purchasing and research and development teams while continuing to lead quality at the company. With this promotion, McElroy will join the senior leadership team while also continuing to head the execution leadership team. He has extensive experience in warehouse management, distribution, customer success, marketing […]
AWG Brands Unveils Elevated Ice Cream Portfolio
AWG Brands, the private label brands of Kansas City, Kansas-based Associated Wholesale Grocers, has redeveloped its AWG Brands ice cream portfolio, including the addition of 12 flavors and sizes. Recent research from AWG’s ice cream category review revealed that private brands are No. 1 in total U.S. dollar share, with nearly 20 percent in the […]
Walmart Introduces Private Brand Bettergoods
Bentonville, Arkansas-based Walmart has introduced bettergoods, its largest private brand launch in 20 years. “Today’s customers expect more from the private brands they purchase. They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, SVP of private brands, food […]
Giant Food Reduces Prices On Private Brand Products
Giant Food, a greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne. Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn two times the points for […]
Wakefern Food Corp. Expanding Paperbird Blue Line
Wakefern Food Corp. is expanding its Paperbird Blue line, part of the cooperative’s Paperbird Own Brands of cleaning and paper products. The new product line features soaps and detergents that are plant-based, allergen-free and do not have dyes, fragrances, parabens and phthalates. They also include recycled packaging. Some products carry the voluntary USDA Certified Biobased […]
AWG’s Always Save Brand Celebrates 40th Anniversary
Associated Wholesale Grocers is celebrating the 40th anniversary of its opening price point private brand, Always Save. In 1984, AWG debuted the line with 140 pantry staples, including peanut butter, jelly, marshmallows and condiments. By the end of the year, Always Save had grown in popularity. Now 40 years later, the brand portfolio boasts more […]
PLMA Sets Keynote, Speaker Lineup For Upcoming Conference
Brandon Brown, SVP of Own Brands at Albertsons Cos., will be the keynote speaker at the PLMA 2024 Annual Meeting and Leadership Conference, set for March 20-22 in San Antonio. With a focus on trends, the gathering at the Hyatt Regency San Antonio Riverwalk brings together manufacturers, retailers and others to gain insights, knowledge and […]
SpartanNash Introduces ‘Finest Reserve’ Private Label Brand
SpartanNash has introduced its new private label brand, Finest Reserve by Our Family. The Finest Reserve line uses fresh and authentic ingredients to create gourmet flavors. The new private label is an extension of Our Family, SpartanNash’s flagship brand, that has captured the attention of the company’s customer base. The collection is a curated offering of […]
Albertsons Introduces Signature SELECT Mix + Match Meal Solution
Albertsons Companies has introduced its newest Own Brand innovation: the Signature SELECT Mix + Match meal solution. Designed to save customers time in the store and in the kitchen, this new line of frozen entrees, sides and veggies cook together in one standard oven at 375 degrees for about 35 minutes. Available at 1,900 Albertsons Cos. […]
IGA CEO Says Quality, Marketing Help Lift Private Label Offerings
The perception of private label or store brand products in the grocery industry has changed over the years. Many shoppers think of private labels as items that sit next to national brands on the grocery shelf but cost less. IGA President and CEO John Ross views them as “anything that you manufacture or sell to your […]
Top Trends From PLMA 2023
Sponsored content The 2023 PLMA Private Label Trade Show has wrapped up after another great year in Chicago. This year’s show broke records with noticeable growth in exhibits compared to 2022, and record numbers of non-food exhibitors. Plenty of trends were visible, from spicy flavors on just about everything to coconut products making a strong […]
PLMA’s Private Label Trade Show Sets Records
The Private Label Manufacturing Association is hailing its 2023 Private Label Trade Show as a success, citing a record 1,685 exhibitors showcasing products, flavors, packaging, ingredients and services. The largest event for store brands in North America, the show ran Nov. 12-14 in Chicago, drawing more than 13,000 exhibitors, retailers and other visitors. It was […]
PLMA Names 2023 Salute To Excellence Award Winners
Sweet potato pancake mix from Giant Eagle, cauliflower-crust pizza from Albertsons and potstickers from Amazon are among PLMA’s 2023 Salute to Excellence award winners for store brand innovation. These products join nearly 100 Salute to Excellence winners announced Nov. 12 at PLMA’s 2023 Private Label Trade Show in Chicago. Created in 1986, the annual awards […]
Giant Eagle Relaunches Private Label Brand, Nature’s Basket
As part of the company’s ongoing commitment to sustainability, Giant Eagle Inc. has relaunched its private label brand, Nature’s Basket. All items from the Nature’s Basket product line will now feature responsibly-sourced, high-quality ingredients. “We’re committed to helping our customers realize meaningful value through our Own Brands program, and I am particularly excited to reintroduce […]
PFSbrands Taps Black For Chief Operating Officer
PFSbrands has named Steve Black as its first COO, setting the stage for the next 25 years of growth. Despite recent challenges in the marketplace, including COVID-19, inflation and supply chain disruptions, PFSbrands is committed to strategic growth and shareholder returns for the 100 percent employee-owned company. “We’ve been in a calculated multi-year search for […]
FMI Report: Grocery Shoppers Turning To Private Brands
Grocery shoppers are not only buying private brands more often but are drawn to them by factors that go beyond the affordable prices and overall value with which they are typically associated. Those were among the key takeaways from the second installment of FMI – The Food Industry Association’s 2023 Power of Private Brands series, […]
IGA’s Ross To Deliver Keynote At PLMA Show
IGA Inc. President and CEO John Ross will be the keynote speaker at PLMA’s 2023 Annual Private Label Trade Show Nov. 12-14 in Chicago. Ross will speak at the Nov. 13 keynote breakfast, “Economics, Global Retailing and the Opportunity for Private Label Growth.” He is responsible for domestic and global operations for IGA, the world’s […]
Kroger Brings Back Private Selection ‘Harvest Apple’ Line For Fall
Cincinnati-based The Kroger Co. has brought back its Private Selection Harvest Apple line, a limited edition private label of autumn-inspired products. Available for a limited time, products can be shopped in-store only. “Private Selection’s Harvest Apple quickly became a customer favorite in its debut year and we are thrilled to return this classic flavor with even more products […]
