C&S Wholesale Grocers is relaunching its premiere brand Best Yet, offering a curated assortment of household staples with a fresh look. The new label comes with an expansive array of new product offerings, ensuring retail customers have quality choices over competitors. According to the retailer, Best Yet offers thousands of products that exceed their national […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Posted inSnacks Brands, Bakery News, Center Store, Midwest, News, Private Label Brands, The Kroger Co.
Kroger Introduces Private Selection Cherry Harvest Collection
With cherry blossoming as a standout trend across food, beauty and fashion this year, The Kroger Co. has introduced its Private Selection Cherry Harvest product line. “Private Selection’s Cherry Harvest collection truly captures the essence and craveability of the season’s must-try, highly sought-after flavor,” said Mike Murphy, group VP of center store merchandising at Kroger. […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest
AWG Brands Introduces Hello World By Best Choice Product Line
In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News
AWG Brands Introduces Pure Wonder By Best Choice
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Re-Elects Board Chair, Welcomes New Directors
The Private Label Manufactures Association (PLMA) re-elected Kristal Sevcik, VP of business development at AmeriQual Group, as chair of its board of directors. Sevcik, who assumed the position in 2024, will serve a second one-year term. The members of the association also accepted the slate proposed by the nominating committee – Jeanine Antiporek of Refresco […]
Posted inPrivate Label Brands, Executive News, Food City, News, Southeast
Food City’s Purdy Inducted Into PLMA’s Private Label Hall Of Fame
Ross Purdy, VP of center store operations for Food City, was recently inducted into Private Label Manufacturers Association’s (PLMA) Private Label Hall of Fame in the Lifetime Achievement category. PLMA created the Private Label Hall of Fame in 2006 to recognize those who have “made significant contributions to the growth and development of the global […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG’s Best Choice Brand Celebrates 40th Anniversary
Associated Wholesale Grocers Inc. (AWG) member retailers and teammates celebrated the 40th anniversary of its flagship private brand, Best Choice, during the recent Innovation Showcase. In 1985, Best Choice debuted with a mission to help member retailers offer shoppers a line of products that could compete with national brands in quality and price. In its […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Inducts Private Label Hall Of Fame Class Of 2025
The Private Label Hall of Fame induction ceremony took place during the PLMA 2025 Annual Meeting & Leadership Conference in Scottsdale, Arizona. The class consists of nine men and women who were honored in one of three categories: Private Brand Champion Thomas Becker, who most recently served as director of proprietary brands, Circle K; John […]
Posted inSnacks Brands, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds 3 Varieties Of Peruvian Chips To Private Label Line
Natural Grocers has introduced three varieties of non-GMO Peruvian chips to its Natural Grocers’ Brand Product lineup. Peru, the birthplace of the potato, is not only the source of these chips but also a global leader in biodiversity preservation. The country has maintained a moratorium on GMOs since 2011, prohibiting their entry and production to protect biodiversity, family […]
Posted inPrivate Label Brands, National
Report Reveals Opportunities For Private Label, Branded Product Growth
NielsenIQ has released “Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products,” a new report that offers an analysis of shifting global consumer attitudes around private label and branded products, catalysts driving these trends and insights for retailers to reach consumers within a fast-moving macroeconomic environment. According to NIQ’s report, […]
Posted inOnline Grocery Technology, Association News, Feature, National, News, Private Label Brands
FMI Committees Doing Important Work On Private Brands, AI, Asset Protection
Doug Baker, VP of industry relations for FMI – The Food Industry Association, spoke to The Shelby Report during the association’s recent Midwinter Executive Conference on Marco Island, Florida. Baker touched on three topics that are of interest to FMI’s membership and the food industry as a whole – private brands, technology advancements and asset […]
Posted inMeat/Seafood/Poultry, Natural Grocers, Private Label Brands, Southwest
Natural Grocers Debuts Private-Label Organic Mussels
Natural Grocers is expanding its frozen seafood offerings with a new private label product – Natural Grocers Brand Organic Mussels. Sustainably rope-grown in Chile’s waters, the whole-shell mussels are fully cooked, containing protein and other nutrients. They are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and shrimp selections. […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Introduces New Products Focused On Innovation, Health, Convenience
AWG Brands, the private brands program of Associated Wholesale Grocers Inc., has introduced a lineup of new grocery products this quarter that includes an array of flavors, health-focused options and products that cater to convenience and growing consumer trends. The new AWG Best Choice private label products include: Avocado cooking spray – A health-conscious alternative […]
Posted inAssociation News, National, Private Label Brands
PLMA Announces 2025 Show Theme: ‘Store Brands Marketplace’
“Store Brands Marketplace” is the 2025 theme for PLMA’s Annual Private Label Trade Show, scheduled for Nov. 16-18 at the Donald E. Stephens Convention Center in Chicago. The announcement comes at a time of record-setting sales for the store brands industry. In 2024, private label sales reached $271 billion, an increase of $9 billion from […]
Posted inIndependent Store News, Private Label Brands, West
Market Of Choice Launches New Private Label Line
Market of Choice, Oregon’s largest independent, family-owned grocer, is strengthening its commitment to local producers with Craft & Kitchen, its new private label line. The line includes premium dairy products and center-store pantry staples distinguished by recipes and flavors created with Oregon makers and Market of Choice chefs. Market of Choice stores have the largest […]
Posted inPrivate Label Brands, Corporate Store News, Independent Store News, National
Circana Report Highlights New Era Of Private Label Transformation
Circana has released two new reports highlighting the continued global momentum of retailers’ private label products. Initially driven by cost-conscious shoppers, private labels have evolved into sought-after options as consumers recognize their quality and variety. Circana’s global research, From Growth to Transformation: A Global Private Label Perspective, explores regional approaches to private brands across the European […]
Posted inPrivate Label Brands, Natural Grocers, Southwest
Natural Grocers Introduces Private Label Organic Raw Tepache, Kombucha
Natural Grocers has introduced organic kombucha and organic raw tepache to its private-label lineup, both brewed with Certified Colorado Rocky Mountain Spring Water and flavored with organic fruit juices. The Natural Grocers Brand Organic Raw Kombucha is fermented with tea sourced from the foothills of the Himalayas and combined with organic evaporated cane sugar and organic […]
Posted inMeat/Seafood/Poultry, Corporate Store News, Northeast, Private Label Brands
Giant Eagle Achieves Fair Trade Certification For Nature’s Basket Shrimp Line
Giant Eagle has become the first U.S. retailer to achieve Fair Trade certification for an entire private label seafood product line. “The journey to achieve Fair Trade Certification for our Nature’s Basket shrimp has been years in the making,” said Adam Branin, the grocer’s senior director of meat and seafood. “[This achievement] is a testament […]
Posted inPrivate Label Brands, Natural Grocers, Southwest
Natural Grocers Introduces Private Label Organic Coffee Pods
Natural Grocers has added four new varieties of single-use organic coffee pods to the its private label brand. Designed with quality and convenience in mind, the pods are compatible with most single-serve coffee makers. Made with plant-based mesh filters and paper lids, they are certified compostable at industrial composting facilities. The line is also packaged […]
Posted inPrivate Label Brands, Center Store, Natural Grocers, Southwest
Natural Grocers Introduces Private Label Wheat Pasta, Sauces
Natural Grocers has introduced six organic wheat pastas and five flavors of organic pasta sauces to its collection of house brand products. All six styles of Natural Grocers Brand Organic Pasta begin with organic durum wheat semolina. They are certified organic, vegan, non-GMO and crafted with plant-based and dairy-free ingredients. The line of pasta sauces […]