“Store Brands Marketplace” is the 2025 theme for PLMA’s Annual Private Label Trade Show, scheduled for Nov. 16-18 at the Donald E. Stephens Convention Center in Chicago.
The announcement comes at a time of record-setting sales for the store brands industry. In 2024, private label sales reached $271 billion, an increase of $9 billion from 2023, setting new records in both units and dollars, according to PLMA’s 2025 Private Label Report.
The exhibit floor will be filled with thousands of the latest products, including food, beverages, wine and spirits, ingredients and authentic international foods and nonfoods. Also featured will be refrigerated and frozen foods, foodservice items, sustainable packaging and snacks, beauty and cosmetic products,
Attendees also will find pet products, self and baby care items and health, wellness and household goods, as well as kitchenware and general merchandise.
“Whether attendees are looking for private label food, beverages or nonfoods, the Annual Private Label Trade Show is the place to see the newest products and latest trends,” said PLMA President Peggy Davies. “It’s the ultimate ‘Store Brands Marketplace.’”
Every year, the show brings together industry professionals representing all store formats, including major supermarkets, supercenters, drug chains, wholesale clubs, dollar stores, specialty stores, mass merchandisers, importers and exporters, e-commerce retailers and convenience stores/travel stops.
Last year, the sold-out show floor featured 1,821 exhibitors from 60 countries, including 700 first-time participants. In all, some 14,000 retailers, visitors, exhibitors and others from the store brand and retail industries attended.
Top-tier manufacturers showcase products with multi-generational appeal, such as sustainable packaging for Gen Z, functional beverages for Baby Boomers and ethnic-inspired offerings, as well as vegan, organic and specialty products.
In addition to the exhibit hall, attendees will have access to insights through opening seminars, a keynote breakfast on both days, networking events and informational on-site displays, including:
- PLMA’s Idea Supermarket, featuring the latest product and packaging trends from around the globe;
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show; and
- PLMA 2025 Salute to Excellence Awards, a display of retailer food and non-food product innovations chosen best private label product in their categories by industry and consumer judges.
Exhibitor registration is now open. Visitor registration will start in mid-June.
[RELATED: PLMA Celebrates January As Store Brands Month]
About PLMA
The Private Label Manufacturers Association (PLMA) is a nonprofit trade organization founded in 1979 to promote the store brands industry.
With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,900 member companies worldwide.
It also holds the World of Private Label International Trade Show in Amsterdam and provides annual conferences, executive education and professional development opportunities.