Hy-Vee Inc. has introduced Nothing But The Truth, a health-forward product line designed to meet growing consumer demand for transparency, taste and value in the better-for-you food space. Developed by Hy-Vee’s team of registered dietitians, the new private label brand features products made with ingredients that are primarily organic, plant-based, non-GMO, low sugar and high […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Posted inPrivate Label Brands, Association News, Finance News, National, News
U.S. Private Label Sales Hit Record $282.8B In 2025
U.S. store brand sales reached a record $282.8 billion in 2025, climbing 3.3 percent compared to 1.2 percent growth for national brands, according to year-end Circana Unify+ data released Jan. 20 by the Private Label Manufacturers Association (PLMA). The $9 billion increase marks store brands’ continued momentum in capturing market share across all retail channels. […]
Posted inFrozen Food, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds Five Organic Frozen Fruit Products
Natural Grocers has expanded its house brand frozen section with five organic fruit and smoothie blend products, extending a private label growth strategy that has added more than 900 items since 2016. The new Natural Grocers Brand products include Organic Frozen Sunshine Smoothie Blend, Organic Frozen Super Boost Smoothie Blend, Organic Frozen Tropical Fruit Blend, […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Sam’s Club Completes Reformulation Across Member’s Mark Food Products
Sam’s Club has removed more than 40 unwanted ingredients from its Member’s Mark food and beverage line, completing a reformulation project launched in 2022 and based on member feedback. The wholesale club announced Jan. 12 that all Member’s Mark food and beverage products now shipping to its 600-plus locations meet its “Made Without” commitment standards. […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Expands SalesStar Partnership With New Online Training Tracks
The Private Label Manufacturers Association (PLMA) has expanded its partnership with SalesStar to deliver a new suite of online training programs tailored to private brand manufacturers, brokers and suppliers. The expanded offering includes three cohort-based curricula – Mastering Enterprise Sales, Account Management and Category Leadership – designed to strengthen capabilities across key stages of the […]
Posted inPrivate Label Brands, National, News, Save A Lot
Save A Lot To Remove Artificial Dyes From Private Label Products
As shoppers increasingly turn to store brands for high-quality groceries, Save A Lot is working with its suppliers to remove seven artificial dyes from all private label offerings. Customers can already see these changes across several product categories, including Crystal Falls sparkling beverages and Kurtz salad dressings, with all 113 impacted products slated to be updated […]
Posted inPrivate Label Brands, Natural Grocers, News, Southwest
Natural Grocers Adds Several New Private Label Products
Natural Grocers by Vitamin Cottage is expanding its private-label portfolio with a series of recent product launches aimed at meeting seasonal demand while remaining committed to quality, transparency and value. From limited-edition holiday offerings to everyday pantry staples and wellness products, the specialty grocer is introducing new items across multiple categories. Beef sticks and bites […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Preps For National Store Brands Month In January
Store Brands Month returns Jan. 1 with a nationwide, consumer-focused awareness campaign designed to spotlight the quality, innovation and value of private label products. Created by the Private Label Manufacturers Association (PLMA), the program is an industry-wide initiative that educates consumers about the breadth of store brand products available at supermarkets, club and convenience stores, […]
Posted inPrivate Label Brands, Association News, Midwest, News
PLMA’s 2025 Private Label Trade Show Draws 14K Attendees To Chicago
PLMA‘s 2025 Annual Private Label Trade Show, held Nov. 16-18 in Chicago, drew more than 14,000 attendees, including retailers, exhibitors, visitors and industry professionals from across the private label and retail sectors. The show featured hundreds of thousands of food and nonfood products across 3,000 booths with more than 1,900 exhibitors representing 63 countries. It […]
Posted inPrivate Label Brands, Association News, Executive News, News, Southwest, Walmart
Walmart SVP Morris To Keynote PLMA Annual Meeting, Leadership Conference
Walmart’s SVP of private brands food, consumables and manufacturing will deliver the keynote address April 15-17 during PLMA’s 2026 Annual Meeting and Leadership Conference. Scott Morris and his team are tasked with positioning Walmart’s private brands, strengthening their value proposition, developing quality core and innovative products and building customer loyalty and holistic cultural support. He […]
Posted inCorporate Store News, National, News, Private Label Brands, Stop & Shop
Survey: 55% Of Americans Prefer Canned Cranberry Sauce
Stop & Shop released survey results revealing that 55 percent of Americans prefer canned cranberry sauce with ridges at Thanksgiving, compared to 31 percent who favor homemade versions. The Quincy, Massachusetts-based retailer surveyed adults ages 18 and older across Massachusetts, Rhode Island, Connecticut, New York and New Jersey to gauge cranberry sauce preferences. The survey […]
Posted inPrivate Label Brands, National, News
Food Club, McLean Collaborate On Hunger Relief Efforts For Thanksgiving
This Thanksgiving, Food Club, along with brand partner Feeding America, has teamed up with boy band celebrity AJ McLean to fight hunger in support of the brand’s 80th anniversary and his new EP release on Thanksgiving Day titled, “Hi, My Name is Alex.” Earlier this month, Food Club shoppers had the opportunity to win tickets […]
Posted inPrivate Label Brands, Feature, National, News
Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth
Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Best Choice Wins Big During PLMA Salute To Excellence Awards
Best Choice, the flagship private brand of Associated Wholesale Grocers (AWG), received four 2025 Salute to Excellence Awards from the Private Label Manufacturers Association (PLMA). The awards, which recognize innovation and quality in private label products, were announced Nov. 16-18 during PLMA’s 2025 Private Label Trade Show in Chicago. The four items are: Best Choice […]
Posted inDairy News, Grocery Research, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Introduces Flavored Butter Products For Thanksgiving
SpartanNash has introduced four varieties of flavored butter to help customers prepare for the Thanksgiving holiday. In addition, it partnered with Talker Research on a new survey, finding that butter is essential for holiday cooking. SpartanNash stores – including Family Fare, Martin’s Super Markets and D&W Fresh Market – and select independent wholesale customers are […]
Posted inPrivate Label Brands, Center Store, News, West
True Salt Expands Private Label Offerings To Meet Growing Demand
True Salt, a provider of all-natural sea salt products, has expanded its private label program in response to increasing demand from grocery chains and foodservice distributors for premium, store-brand sea salt products. The Phoenix-based company manufactures private label salt products for five of the 10 largest foodservice distributors in the U.S. True Salt is scaling […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Preps For Private Label Show Nov. 16-18
The Private Label Manufacturer’s Association (PLMA) is preparing for its annual Private Label Trade Show, set for Nov. 16-18 in Chicago. The show will feature more than 35,000 food and nonfood products, 3,000 booths and 1,900 exhibitors. In addition, more than 100 new booths have been added to the show floor, after increasing in number […]
Posted inIndependent Store News, Corporate Store News, National, News, Private Label Brands
Food Club Celebrates Feeding America Partnership With *NSYNC’s Bass
Food Club and brand partner Feeding America have teamed up with Lance Bass – a multi-platinum Grammy winner of boy band *NSYNC – to amplify their partnership with an appearance Oct. 31 on NBC’s “The Kelly Clarkson Show.” During the segment, Bass will highlight the partnership between the two brands. This effort coincides with Food […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Promotes Private Label Brands Amid Economic Pressures
As shifting economic factors and changes to benefits place increasing strains on family budgets, Associated Wholesale Grocers Inc. (AWG) is reinforcing its commitment to its legacy private brands, Always Save and Best Choice. The brands provide an option for shoppers seeking relief from rising grocery prices, enabling them to find quality and savings at AWG […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Unveils 35 Products To Boost Holiday Sales
Ahead of the holiday season, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has expanded its portfolio with 35 new products from Always Save, Best Choice and Superior Selections by Best Choice. The launch includes grocery and household items aimed at helping AWG member retailers increase sales and offer value to […]