Walmart’s SVP of private brands food, consumables and manufacturing will deliver the keynote address April 15-17 during PLMA’s 2026 Annual Meeting and Leadership Conference. Scott Morris and his team are tasked with positioning Walmart’s private brands, strengthening their value proposition, developing quality core and innovative products and building customer loyalty and holistic cultural support. He […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Posted inCorporate Store News, National, News, Private Label Brands, Stop & Shop
Survey: 55% Of Americans Prefer Canned Cranberry Sauce
Stop & Shop released survey results revealing that 55 percent of Americans prefer canned cranberry sauce with ridges at Thanksgiving, compared to 31 percent who favor homemade versions. The Quincy, Massachusetts-based retailer surveyed adults ages 18 and older across Massachusetts, Rhode Island, Connecticut, New York and New Jersey to gauge cranberry sauce preferences. The survey […]
Posted inPrivate Label Brands, National, News
Food Club, McLean Collaborate On Hunger Relief Efforts For Thanksgiving
This Thanksgiving, Food Club, along with brand partner Feeding America, has teamed up with boy band celebrity AJ McLean to fight hunger in support of the brand’s 80th anniversary and his new EP release on Thanksgiving Day titled, “Hi, My Name is Alex.” Earlier this month, Food Club shoppers had the opportunity to win tickets […]
Posted inPrivate Label Brands, Feature, National, News
Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth
Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Best Choice Wins Big During PLMA Salute To Excellence Awards
Best Choice, the flagship private brand of Associated Wholesale Grocers (AWG), received four 2025 Salute to Excellence Awards from the Private Label Manufacturers Association (PLMA). The awards, which recognize innovation and quality in private label products, were announced Nov. 16-18 during PLMA’s 2025 Private Label Trade Show in Chicago. The four items are: Best Choice […]
Posted inDairy News, Grocery Research, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Introduces Flavored Butter Products For Thanksgiving
SpartanNash has introduced four varieties of flavored butter to help customers prepare for the Thanksgiving holiday. In addition, it partnered with Talker Research on a new survey, finding that butter is essential for holiday cooking. SpartanNash stores – including Family Fare, Martin’s Super Markets and D&W Fresh Market – and select independent wholesale customers are […]
Posted inPrivate Label Brands, Center Store, News, West
True Salt Expands Private Label Offerings To Meet Growing Demand
True Salt, a provider of all-natural sea salt products, has expanded its private label program in response to increasing demand from grocery chains and foodservice distributors for premium, store-brand sea salt products. The Phoenix-based company manufactures private label salt products for five of the 10 largest foodservice distributors in the U.S. True Salt is scaling […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Preps For Private Label Show Nov. 16-18
The Private Label Manufacturer’s Association (PLMA) is preparing for its annual Private Label Trade Show, set for Nov. 16-18 in Chicago. The show will feature more than 35,000 food and nonfood products, 3,000 booths and 1,900 exhibitors. In addition, more than 100 new booths have been added to the show floor, after increasing in number […]
Posted inIndependent Store News, Corporate Store News, National, News, Private Label Brands
Food Club Celebrates Feeding America Partnership With *NSYNC’s Bass
Food Club and brand partner Feeding America have teamed up with Lance Bass – a multi-platinum Grammy winner of boy band *NSYNC – to amplify their partnership with an appearance Oct. 31 on NBC’s “The Kelly Clarkson Show.” During the segment, Bass will highlight the partnership between the two brands. This effort coincides with Food […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Promotes Private Label Brands Amid Economic Pressures
As shifting economic factors and changes to benefits place increasing strains on family budgets, Associated Wholesale Grocers Inc. (AWG) is reinforcing its commitment to its legacy private brands, Always Save and Best Choice. The brands provide an option for shoppers seeking relief from rising grocery prices, enabling them to find quality and savings at AWG […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Unveils 35 Products To Boost Holiday Sales
Ahead of the holiday season, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has expanded its portfolio with 35 new products from Always Save, Best Choice and Superior Selections by Best Choice. The launch includes grocery and household items aimed at helping AWG member retailers increase sales and offer value to […]
Posted inIndependent Store News, Corporate Store News, National, News, Private Label Brands
Food Club Hosts Boy Band Bake-Off To Celebrate 80 Years
As part of its 80th anniversary celebration, Topco’s Food Club brand recently held a Boy Band Bake-Off featuring Lance Bass – multi-platinum Grammy winner of boy band *NSYNC – and A.J. McLean – member of the eight-time Grammy-nominated music group Backstreet Boys. The bake-off challenged Bass and McLean to use Food Club ingredients to bake […]
Posted inPrivate Label Brands, Amazon Fresh, National, News
Amazon Introduces Grocery Private Label Brand
Amazon has launched Amazon Grocery, a private label brand featuring more than 1,000 food items rated four stars or above. The brand unites Amazon’s customer favorite Amazon Fresh and Happy Belly brands into one grocery essentials collection, available at Amazon Fresh stores and Amazon.com. Items range from milk, olive oil and fresh produce to meat […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Walmart Eliminating Synthetic Dyes Across All Private Label Products
Walmart U.S. plans to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners and fat substitutes from its private brand food products. The change, which includes all Walmart U.S. food private brands such as Great Value, Marketside, Freshness Guaranteed and bettergoods, is in line with evolving customer preferences and supports […]
Posted inPrivate Label Brands, National, News, The Kroger Co.
The Kroger Co. Introduces Simple Truth Protein Product Line
The Kroger Co. has launched Simple Truth Protein products, a new line that includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives. “Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness […]
Posted inPrivate Label Brands, Dairy News, Natural Grocers, News, Southwest
Natural Grocers Introduces Private Label Organic Yogurt
Natural Grocers has introduced private label organic yogurt in three flavors from a proprietary recipe that is packed with probiotics and offers 6-7 grams of protein per serving. The new additions to the company’s house brand are certified organic, non-GMO and made without artificial sweeteners, flavors and preservatives (as defined by its standards). “Good yogurt […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inExecutive News, Association News, National, News, Private Label Brands
Lidl U.S. CEO To Keynote PLMA’s 2025 Trade Show
Joel Rampoldt, CEO of Lidl U.S., will deliver the keynote address at PLMA’s 2025 Private Label Trade Show, to be held Nov. 16-18 in Chicago. Themed “Store Brands Marketplace,” the show will feature more than 35,000 food and nonfood products, 3,100 booths and 2,000 exhibitors representing 65 countries. A business leader with a track record […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inProduce News, Giant Food, News, Northeast, Private Label Brands
Giant Food, BrightFarms Introduce New Ready-to-Eat Products
Giant Food has begun a new partnership with BrightFarms to bring fresher, ready-to-eat greens to customers under its private-label Nature’s Promise brand. The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Sweet Baby Butter, Spring Mix, Green and Red Leaf and Crunchy Green Leaf. BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses […]